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How to Scale a Food Startup

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https://33voices.com | Featured Companies/Founders -
ACCEL Foods: Jordan Gaspar and Lauren Jupiter
http://33voic.es/inatn81
AWAKE Chocolate: Matt Schnarr https://www.33voices.com/interviews/fueling-success-with-caffeine
Clover Juices: Cassandra Troy Walker
SpoonRocket: Anson Tsui and Steven Hsiao
https://www.33voices.com/interviews/faster-than-fast-food-more-wholesome-than-whole-foods


Product Launch:
If you’re entering the industry with little experience use online markets to determine a need and experiment with marketing strategies. Awake
VIDEO: - How amateur foodpreneurs can succeed: http://bit.ly/1A7nbHK
Create an alternative to unhealthy, processed products and explain the significance of making the switch. SpoonRocket
If you don’t envision multiple uses for your product it’s likely best to pursue a more versatile option. AccelFoods
When pitching your food product, create a simple but compelling explanation addressing the need and the functionality in the way you’re fulfilling it. AccelFoods
-VIDEO Do foodtrepreneurs need a niche market?: https://www.33voices.com/authors/lauren-jupiter/media/do-foodpreneurs-need-a-niche-market



Retail:
Target retailers based on where you’d most like to enjoy your product. Clover
To determine if an adequate need exists, ask stores to test your product at the register for free. Awake
Make financial organization your top priority. Never spend in a way that prohibits getting your product to retailers. AccelFoods
VIDEO: - How to finance a startup: https://www.33voices.com/authors/lauren-jupiter/media/how-to-finance-a-startup
Every individual and company promoting your brand is a direct reflection of your business’ identity. Choose partners you believe in. Clover
Although it’s important to balance shelf life with sustainability, your reputation resides in the quality of your product. AccelFoods
VIDEO: How to scale a company with perishable products https://www.33voices.com/authors/jordan-gaspar/media/how-to-scale-a-company-with-perishable-products

Rank packaging in your top priorities; People see your product before they taste it. Awake
To avoid your product getting lost in stores, provide different sizes and price points for each department. Awake


Marketing:
In store and event sampling is the best way to educate people about your product. In the words of Steve Blank, it’s time to “get out of the building.” Clover
Utilize social media to showcase customers enjoying your product. Demonstrate what it’s like being an evangelist. Clover
Provide a discovery element users have never experienced and they’ll be naturally inclined to share your product. Awake
VIDEO: How to get consumers to socially engage: http://bit.ly/1qz1n5M
Use discount cards and promotions to remind customers to come to your store. Clover
Feature and promote new products and flavors for three to six months to sufficiently gage user response. Clover...

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How to Scale a Food Startup

  1. HOW TO SCALE A FOOD STARTUP Powered by
  2. CHAPTER 1 PRODUCT LAUNCH
  3. If you’re entering the industry with little experience use online markets to determine a need and experiment with marketing strategies. INSPIRED BY: AWAKE CHOCOLATE
  4. INSPIRED BY: AWAKE CHOCOLATE
  5. Create an alternative to unhealthy, processed products and explain the significance of making the switch. INSPIRED BY: spoonrocket
  6. If you don’t envision multiple uses for your product it’s likely best to pursue a more versatile option. INSPIRED BY: Accelfoods
  7. When pitching your food product, create a simple but compelling explanation addressing the need and the functional way you’re fulfilling it. INSPIRED BY: Accelfoods
  8. INSPIRED BY: Accelfoods
  9. CHAPTER 2 RETAIL
  10. Target retailers based on where you’d most like to enjoy your product. INSPIRED BY: clover juice
  11. To determine if an adequate need exists, asks stores to test your product at the register for free. INSPIRED BY: Awake chocolate
  12. Make financial organization your top priority. Never spend in a way that prohibits getting your product to retailers. INSPIRED BY: Accelfoods
  13. INSPIRED BY: Accelfoods
  14. Every individual and company promoting your brand is a direct reflection of your business’ identity. Choose partners you believe in. INSPIRED BY: clover juice
  15. Although it’s important to balance shelf life with sustainability, your reputation resides in the quality of your product. INSPIRED BY: Accelfoods
  16. INSPIRED BY: Accelfoods
  17. Rank packaging in your top priorities; People see your product before they taste it. INSPIRED BY: Awake chocolate
  18. To avoid your product getting lost in stores, provide different sizes and price points for each department. INSPIRED BY: Awake chocolate
  19. CHAPTER 3 MARKETING
  20. In store and event sampling is the best way to educate people about your product. In the words of Steve Blank, it’s time to “get out of the building.” INSPIRED BY: clover juice
  21. Utilize social media to showcase customers enjoying your product. Demonstrate what it’s like being an evangelist. INSPIRED BY: clover juice
  22. Provide a discovery element users have never experienced and they’ll be naturally inclined to share your product. INSPIRED BY: Awake chocolate
  23. INSPIRED BY: AWAKE Chocolate
  24. Use discount cards and promotions to remind customers to come to your store. INSPIRED BY: clover juice
  25. Feature and promote new products and flavors for three to six months to sufficiently gage user response. INSPIRED BY: clover juice
  26. Experiment with 100s of metrics until you find three features your customers can’t live without. INSPIRED BY: spoonrocket
  27. Especially when working in health, remember that not everyone subscribes to your dietary habits; Provide options for every customer to enjoy. INSPIRED BY: clover juice
  28. INSPIRED BY: awake chocolate
  29. Conclusion THE LAST BITE
  30. Forget about competition. When your focus is on differentiation, you won’t need to compete. INSPIRED BY: spoonrocket
  31. featured founders: Cassandra Troy Walker Jordan Gaspar and Matt Schnarr Anson Tsui and Lauren Jupiter Steven Hsiao TUNE IN cloverjuice.com TUNE IN accelfoods.com TUNE IN awakechocolate.com TUNE IN spoonrocket.com
  32. LEARN MORE
  33. CONNECT WITH US! Tell us what you think Jenna@33voices.com

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