More than 3 years ago Telefonica began to apply the Lean Startup methodology to innovation projects. Lean Startup has allowed us to speed up the innovation process and do more with less, with a clear focus on market and customers. Applying Lean Startup at a large corporation is complex, but the benefits are many. A presentation by Susana Jurado at the Lean IT Summit 2015. www;.lean-it-summit.com

1. Lean Elephants:
Lean Product
Development in a
Very Big
Organization_
@sjapru

2. 1. Start small aim high
2. Iterate fast
3. Market validation
4. Fail fast, fail cheap
5. Multidisciplinary teams
6. Open Innovation
7. The art of killing

3. 1. Training
2. Internal mentors
3. External mentors

4. http://hbr.org/2013/05/why-the-lean-start-up-changes-everything/ar/1

5. Dealing with
corporate politics and
processes. Get
upstairs in the
building

6. Finding intrapreneurs.
Entrepreneurs and
intrapreneurs are not
the same kind of
people

7. What branding
to use for
experiments
and tests?

12. http://driviesapp.com/

14. Experimenting in B2B
environments, when
you are addressing
account managers’
business customers

15. Measuring innovation
success: common
analytical methods can
destroy innovation

16. Competing with
core business
products in the go
to market race

18. The unexpected:
the problem’s
problem, finding
the pain

19. Lean Startup does
not necessarily
apply to any type
of project

20. Getting out of
building to
have face to
face
conversations

22. Early market
tests, validating
every step with
customers and
pivoting

23. Working with
limited
resources,
bootstrapping
and fast
iterations

25. Fostering intrapreneurship

26. Accelerating
innovation
cycles

27. Do more with less:
45% more projects
while in average
reducing a 48% the
medium budget

28. Oriol Lloret Mario López Ricard Huguet Diego Díaz
Luis I.
Vicente Pere Obrador
Alberto de Vega Anna Hiltunen Bert Bräutigam David MuñozCarlos MolinerJavier Zorzano
Jaime González
Luis Dejo
Maria J. Tomé Oscar Mancebo
Rafael de
las Heras
Javier López
Pablo Rodríguez
This would not have been possible without people
Laura GarcíaJesús Bernat Lucia Lavara

29. 1. Provide training
and mentorship
2. Adapt Lean
Startup
3. Start small

30. Thank you!!!
Questions? Comments?
@sjapru susana.juradoapruzzese@telefonica.com
@mdomata maria.deolanomata@telefonica.com
More info in our “Lean
elephants” paper at www.tid.es