1. YOUNG LIONS 2013
INTAN ANDINI
M. FARHAN NOOR
XM GRAVITY

2. INDONESIA
FOREST LEAGUE
(LIGA HUTAN NASIONAL)
Young Lions 2013

3. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
Kton CO2e
SOURCE : KEMENTRIAN KEHUTANAN RI
IN 2000, INDONESIA REACHED 1.4 Gton CO2e.
ALMOST 645 Mton CO2e (47%) COME FROM LUCF (LAND-USE CHANGE
& FORESTRY)
INDONESIA FOREST LEAGUE

4. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
SINCE 2011, WE HAVE REDD+ PROGRAM (REDUCING EMISSION FROM
DEFORESTATION AND FOREST DEGRADATION+) INITIATE BY OUR
GOVERNMENT AND UNDP
INDONESIA FOREST LEAGUE

5. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
VOLUME
IN GGCO2E
SOURCE :DOKUMEN KEHUTANAN RI
TO SUPPORT OUR NATIONAL STRATEGY OF REDUCING EMISSION FROM
DEFORESTATION AND FOREST DEGRADATION+ (REDD+)
(MINIMUM 26% BY 2020 / UNILATERAL)
INDONESIA FOREST LEAGUE

6. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
SOURCE : WIKIPEDIA
PAPUA, KALIMANTAN AND SUMATERA BECOME THE BIG FOREST
AREA IN INDONESIA. MOSTLY THE STAKEHOLDER OF FORESTRY
& LAND-USE CHANGE ARE MALE, PRODUCTIVE AGE (17-35
YEARS OLD)
SO, WHAT ARE THEY DOING IN THEIR FREE TIME?
INDONESIA FOREST LEAGUE

7. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
INDONESIAN SOCCER FANS PLACED 3RD AS THEY ARE MORE CARE & ENGAGE
THE BIGGEST SUPPORTER BASE IN THE WITH THEIR LOCAL SOCCER CLUB
WORLD AFTER ARGENTINA AND ENGLAND RATHER THAN WITH THEIR
(england sport marketing)
ENVIRONMENT NOR GOVERNMENT.
96% SPACE OF STADIUM WAS FULL IN
EVERY MATCH. (beritajatim.com)
IN REGION, ONE OF THE CASUAL EVENT WHO CAN REUNITE
PEOPLE AND DRIVE THEM TO PARTICIPATE IS ANYTHING
RELATED WITH THEIR SOCCER CLUB
INDONESIA FOREST LEAGUE

8. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
INDONESIA
FOREST LEAGUE
TOGETHER WITH NATIONAL FOOTBALL ASSOCIATION, LOCAL FOOTBALL
CLUB, MUNICIPALITIES & UN-REDD+ TWISTED THE NATIONAL LEAGUE WITH
A FOREST INDEX SUSTAINABILITY.
HOW?
DONATE ONE TREMBESI
TREE GET ONE HOME
MATCH TICKET
*TREMBESI IS A KIND OF TREE THAT ABSORD CO2 HIGHER
THAN OTHER TREES. IT COST IDR 15,000 - 20,000

9. BACKGROUND - GOALS - INSIGHTS - CAMPAIGN - BUZZ
WHAT FANS/CITIZENS CAN GET?
PERIODICALLY, WE MEASURE THE REFERENCE
EMISSION LEVEL. IF THEY REACH THE TARGET,
THEY WILL GET THEIR STADIUM RENOVATED
INFORMATION CAN BE ACCESS IN
WWW.LIGAHUTANNASIONAL.COM
INDONESIA FOREST LEAGUE

10. GOALS - INSIGHTS - CAMPAIGN - BUZZ
NEWS
PLATFORM
CORE SOCIAL MEDIA
LOCAL NEWSPAPER
CHANNELS
SEARCH
LOCAL STADIUM
www.ligahutannasional.com
TARGETED BANNER COMMUNITY
BY REGION
INFLUENCERS
ALL COMMUNICATION IS LOCALIZED BY REGION
INDONESIA FOREST LEAGUE

11. CHANGING INGRAINED HABITS
FANS STARTED TO BUY TREES INSTEAD TICKET
PASS TO WATCH THEIR HOME GAME LIVE IN THE
STADIUM
WHILE THE TREES HELP TO DECREASED THE
EMISSION LEVEL
INDONESIA FOREST LEAGUE