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Becoming  a  Social  Media  Publisher:  
A  Comprehensive  Review  of  Social  Media  
Management  Tools
Jessica  Winters,...
Social  networks  @univgroningen

!2
Main  Facebook  Pages
How  to  monitor,  manage  &  measure?
!

• Team  or  individual  
!

• Tasks:  who  does  what  
!

• Use  the  right  to...
Tasks:  who  does  what?

Content

Advertising

Outreach
Groningen  tools
Paid  
✓ HootSuite  Pro  (also  free  version)  
!

Free  
✓ Pages  smartphone  app  
✓ Facebook  Insight...
International student page
Types of posts
Content  main  Page  
• Pride  
– University    
– Students  
– Local  

•
•
•
•

College-­‐humor  
Student-­‐related  
Fa...
Best posts Prospective Page
•
•
•
•

Hype: Harlem Shake	

Groningen city	

Netherlands	

Study abroad
Pitfalls
HootSuite  
✓ Easy  to  post  with  wrong  account    
✓ Works  with  Facebook,  not  advisable  though  
!

Data...
Social  media  policy
!

• guideline  
• to  protect:  
– company/organization  
– staff  
– users
Content
• goals    
• general  rules  of  behavior  
• general  rules  concerning  work/personal  
matters  
• responsible...
Facebook
Facebook  Posts
31% growth over the past
year
Twitter
111% growth over the past year
Instagram
What  Social  Media  Management  
Tools  Can  Do  For  You

Image:  HootSuite
Listening
Tweetdeck  Keyword  Search

o

Hu

o
bsp

t  

M
ial  
S oc

g
rin
o
nit
Engaging

HootSuite  engagement  features
Hubspot
Providing  Customer  Service

Hubspot  Social  Inbox
Additional  Considerations
SEO

Analytics

Social  Media  
Management  

Add-­‐on  
Features

Content  
Creation
Handout
• Social  Media  Management  Tools  
• Links  to  social  media  policies
whyeducationmatters.org  
Sign up and get free high quality social media content for your university.
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools
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Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools

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Becoming a Social Media Publisher:
A Comprehensive Review of Social Media Management Tools

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Becoming a Social Media Publisher: A Comprehensive Review of Social Media Management Tools

  1. 1. Becoming  a  Social  Media  Publisher:   A  Comprehensive  Review  of  Social  Media   Management  Tools Jessica  Winters,  Marketing  Coordinator,  University  of  Groningen   Paul  Hofmann,  ,  Assistant  VP  for  International  Affairs,  California  State  University-­‐Fresno     Michael  Waxman-­‐Lenz,  Co-­‐founder  and  CEO,  Intead:  International  Education  Advantage,  LLC  
  2. 2. Social  networks  @univgroningen !2
  3. 3. Main  Facebook  Pages
  4. 4. How  to  monitor,  manage  &  measure? ! • Team  or  individual   ! • Tasks:  who  does  what   ! • Use  the  right  tools  for  you
  5. 5. Tasks:  who  does  what? Content Advertising Outreach
  6. 6. Groningen  tools Paid   ✓ HootSuite  Pro  (also  free  version)   ! Free   ✓ Pages  smartphone  app   ✓ Facebook  Insights   ✓ SocialMention   ✓ SocialBakers  (also  paid  version)
  7. 7. International student page
  8. 8. Types of posts
  9. 9. Content  main  Page   • Pride   – University     – Students   – Local   • • • • College-­‐humor   Student-­‐related   Famous  people   Niche:  …  
  10. 10. Best posts Prospective Page • • • • Hype: Harlem Shake Groningen city Netherlands Study abroad
  11. 11. Pitfalls HootSuite   ✓ Easy  to  post  with  wrong  account     ✓ Works  with  Facebook,  not  advisable  though   ! Data  overflow   ✓ What  does  it  all  mean?   -­‐ set  goals!
  12. 12. Social  media  policy ! • guideline   • to  protect:   – company/organization   – staff   – users
  13. 13. Content • goals     • general  rules  of  behavior   • general  rules  concerning  work/personal   matters   • responsible  staff  members   • management,  monitoring,  metrics   • crisis  protocol:  chain  of  communication
  14. 14. Facebook
  15. 15. Facebook  Posts
  16. 16. 31% growth over the past year
  17. 17. Twitter
  18. 18. 111% growth over the past year
  19. 19. Instagram
  20. 20. What  Social  Media  Management   Tools  Can  Do  For  You Image:  HootSuite
  21. 21. Listening Tweetdeck  Keyword  Search o Hu o bsp t   M ial   S oc g rin o nit
  22. 22. Engaging HootSuite  engagement  features Hubspot
  23. 23. Providing  Customer  Service Hubspot  Social  Inbox
  24. 24. Additional  Considerations SEO Analytics Social  Media   Management   Add-­‐on   Features Content   Creation
  25. 25. Handout • Social  Media  Management  Tools   • Links  to  social  media  policies
  26. 26. whyeducationmatters.org   Sign up and get free high quality social media content for your university.

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