How to Elevate Recruiting Performance with Competitive Intelligence

The Intelligence Collaborative
http://IntelCollab.com #IntelCollab
How to Elevate Recruiting
Performance with
Competitive Intelligence
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A Complimentary Webinar from Aurora WDC
12:00 Noon Eastern /// Wednesday 20 August 2014
~ featuring ~
Stephanie Heyroth Dr. Craig Fleisher

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Stephanie Heyroth
Stephanie Heyroth is an Information Specialist in Human Resources,
Talent Acquisition at Allstate Insurance Company in Chicago. She
services the information needs of the company’s recruiters for the
functions of technology, marketing, claims, product operations, finance,
and procurement. Previously, Stephanie worked as a marketing
specialist for a software engineering company in Minneapolis. She
received a B.A. in advertising and public relations as well as a B.S. in
marketing and supply chain management from the University of
Minnesota-Twin Cities. She also holds a M.A. in library and information
studies from the University of Wisconsin-Madison. Stephanie is an
active member of SCIP and SLA.
Email: sheyr@allstate.com
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Agenda
► Building a Recruiting-focused CI Team
► Examples of KIQs and Deliverables
► Repurposing Existing Intelligence
► Talent-focused Information Sources
► Summary, Q&A and Discussion

Information Specialist
role is first introduced
to Talent Acquisition
AUG. 2012
Shift in Talent
Acquisition
Operating Model
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Building the CI Team in HR at Allstate
AUG. 2010
MARCH 2011
Talent Acquisition
approves the need for
candidate repository
MARCH 2012
2nd Librarian to join
Allstate Talent
Acquisition Team
AUG. 2011
Candidate knowledge
repository is launched!
• New leadership
• Limited market
knowledge & recruiting
capability
• Heavy dependency on
search firm service
• Forecast 2-3 X increase
in search volumes
Critical Talent
Pools across all
recruiting
“Allstaters
recruiting
Allstaters”
Highly skilled
Executive Recruiting
team with Recruiters
and Search Associates
Oct. 2012
CI team is
officially
created with
addition of 3rd
member

HM
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Operational Structure/Strategy
CI/Research Team
Info
Specialist
Customer #3
Workforce
Measurement
TA Manager
Recruiter
Sales,
Military
Finance,
College
Technology,
Diversity
HRBP
Info
Specialist Sourcer

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Working with the Research Team
Request
Submitted
Reference
Interview
Research Results
Reviewed
Research
Initiated
Request Complete
Researcher
acknowledges
within 24 hours
request has been
reviewed. Researcher and
Requestor agree on
research deliverables
& deadlines
Researcher will continue to
discuss request with
recruiter to address any
potential roadblocks or
calibrate on findings
Based on nature of
request, results will be
stored in library on
SharePoint site.

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Sample KIQs
► What can you find out about Competitor A’s agency
education program?
► Can you verify if Company X
is closing the Wheeling office?
► Can you identify all of the
electrical trade schools near
Chicago, IL?
► What is the diversity
composition of CFA holders?

Visualization of Potential Talent Flow
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Map Legend
Allstate Employees
Type of Employee:

Pacific Northwest Zone
AVP #1
VPA #2
VPA #3
Great Lakes Zone
AVP #1
VPA #2
VPA #3
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Competitive Organizational Mapping
California Zone
AVP #1
VPA #2
VPA #3
VPA #4
Northeast Zone
AVP #1
VPA #2
VPA #3
Mid-Atlantic Zone
AVP #1
VPA #2
VPA #3
Heartland Zone
AVP #1
VPA #2
VPA #3
Texas Zone
AVP #1
VPA #2
VPA #3
Great Western Zone
AVP #1
VPA #2
VPA #3
Central Zone
AVP #1
VPA #2
VPA #3
Florida Zone
AVP #1
VPA #2
VPA #3
Southern Zone
AVP #1
VPA #2
Mid-America Zone
AVP #1
VPA #2
VPA #3
VPA #4

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Strategic Company Targeting
Tier 1 Companies Segment Revenue (mm) Profit
Margin
P/E Analyst Reputation
Company #1 Banking 20,064
Company #5* Banking 97,031
Company #6 Financial Services 4,899
Company #9* Financial Services 34,163
Company #11 P&C Insurance 4,105
Company #12 P&C Insurance 3,000
* Great reputation and size of P&L outweighed below average profit margin or P/E = Above average = Average = Below average

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Where Can I Find These People?

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Competitor Displacement Tracking

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Repurposing Existing Intelligence
► Strategy team collected
information about competitor’s
innovation organization
► Recruiters use that to identify
ideal passive candidates
► Example: Insurance Competitor A
CEO
CAO
Business
Solutions &
Innovation
Innovation
Disruptive
Innovation
Leader
Disruptive
Innovation Team
(2)
Continuous
Innovation
Leader
Continuous
Innovation Team
(8)
LOB Rotational Positions (22)

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Repurposing Existing Intelligence
► Claims CI tracks all insurance, auto, call center,
intelligence, and technology events
► Sourcers can use calendar to search programs and
attendees for potential candidates

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Talent-focused Information Sources
► Wanted Analytics
► CEB TalentNeuron
► CBRE
► CareerBuilder Supply & Demand
► LinkedIn
► SimplyMap
► SNL Maps
► Bureau of Labor Statistics
► Glassdoor

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Wanted Analytics

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CEB TalentNeuron
Solution Components:
► Global Location Profiles
► Global Cost & Salary Benchmarks
► Peer Companies
► Role Views
► Global Talent Pool Insights
► University Outlook
► Monitor
► Job Engine
Use Cases
► Strategic Workforce Panning
► Talent Hub Selection & Optimization
► Gaining Competitive Advantages in
the Talent Marketplace
► Global Talent Mobility Management
► Recruitment & Sourcing Planning

Las Vegas
Tucson
Talent Movement Analysis from Phoenix MSA
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CEB TalentNeuron
Seattle-Bellevue-
Everett
Bay Area
San Diego
Phoenix
Denver
Wichita
Fort Worth
Houston
Boston
Washington, D.C.
Talent Movement Analysis to Phoenix MSA
Albuquerque
New York
Austin
Los
Angeles
Talent movement is more than 100 in last 3 years
Talent movement is between 51-100 in last 3 years
Talent movement is less than 50 in last 3 years
Seattle-
Bellevue-Everett
Bay Area
San Diego
Phoenix
Denver
Wichita
Fort Worth
Houston
Boston
Washington,
D.C.
Las Vegas
Albuquerque
New York
Austin
Los
Angeles
Tucson
Talent movement is more than 150 in last 3 years
Talent movement is more than 100 - 150 in last 3 years
Talent movement is between 51-100 in last 3 years
Talent movement is less than 50 in last 3 years
Source: Talent Neuron research and
analysis, Location and Company analysis
performed on Sample public profiles,
Talent Neuron Job Engine, Company
Websites and Careers sections

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CBRE

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CareerBuilder Supply & Demand

Thank you! Now how about a little Q&A?
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Stephanie Heyroth
Email: sheyr@allstate.com

How to Elevate Recruiting Performance with Competitive Intelligence

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