1. EPiServer Product Strategy and Roadmap
May 3, 2011
1

2. The Digital Challenge
Is a Moving Target
1,900,000,000 people are online
Your audience is online
2

3. The Digital Challenge
Is a Moving Target
1,000,000,000,000 pages of content
122,000,000 web domains
294,000,000,000 emails per day
Your audience is online
With lots of choice
3

4. The Digital Challenge
Is a Moving Target
6,000,000,000 minutes per day on Facebook
Social surpasses Search in 2010
Your audience is online
With lots of choice
Seeking content in new ways
4

5. The Digital Challenge
Is a Moving Target
800,000,000 people use mobile Internet
Your audience is online Accessing in new ways
With lots of choice
Seeking content in new ways
5

6. The Digital Challenge
Is a Moving Target
with 300,000,000 smart phones,
and 85,000,000 are iPhone/iPad
Your audience is online Accessing in new ways
With lots of choice And with new devices
Seeking content in new ways
6

7. The Digital Challenge
Is a Moving Target
$165,400,000,000 US e-commerce last year
Your audience is online Accessing in new ways
With lots of choice And with new devices
Seeking content in new ways And purchasing more than ever
7

8. EPiServer Platform Strategy
Built with
• Partner Network
• EPiServer World
Customer Sites • EPiServer Extras
• EPiServer Training
Online Center Dashboard
Connected to
Marketing • CRM
CMS • ERP
Commerce Community Arena
“Content” • Analytics
“Communication”
Running
Everweb • On-premise
• Cloud-based
8

9. Journey so far
» Combined 4 C’s with focus on
engagement and conversion
Attract
» Additional elements focused
on removing risk
Engage
» Model is suitable for
- Digital marketing
- Online communication Convert
- E-Commerce
» Boundaries are dissolving
Build Operate Measure
» Content is King
» But not just on your site
9

10. P&O Cruises www.pocruises.com
» Combines Content, Community, Commerce and Communication
» Improved conversion rates through better data mining
10

11. Our Safe Neighborhood www.onzebuurtveilig.nl
» Public-Private collaboration
» Social and location-based to improve engagement
11

12. Libris www.libris.no
» Commerce site with social features
» Personalized to improve conversion
12

13. EPiServer Strategy for Future
» Comprehensive Solution that addresses…
- Multi-channel
- Personalized content
- Empower Content Contributors
- Measure and Optimize
- Development and Operational Environments
13

14. Roadmap
Now Near-term Long-term
(1H11) (2H11) (2012)
Multi-channel Multi-channel Multi-channel
• Community integration • Mobile Web apps • Content Mgmt for social channels
• OpenID, RSS, Atom, Syndication • Improved multi-site Commerce • Mobile apps
• Social Commerce • Social attributes for any content • Integrated marketing
Personalized Personalized Personalized
• Personalization Criteria • Additional Criteria • Engagement management
• Personalization Blocks • Criteria integration • Automated Criteria Suggestions
Contributors Contributors Contributors
• Content lock • Layout control • Editor collaboration
• Autosave • Improved Global Search • Improved Digital Asset
• Improved On-Page Edit • Catalog Management (PIM) Management (DAM)
• Improved Order Management • Web-based editorial training Measure & Optimize
Measure & Optimize Measure & Optimize • Deep Google Analytics integration
• Mail inside Online Center • Commerce metrics • Campaign Automation
• CMO gadgets • Integrated campaign management • Everweb reporting and monitoring
Environments Environments Environments
• Performance & Scalability • Performance & Scalability • Performance & Scalability
• .NET 4, HTML 5, MVC 2, VS2010 • “App Store” for developers • “App Store” for site owners
• EPiServer Cloud • MVC for templates • Template sites
• Template sites • MS Azure support • Web-based developer training
• EPiMore Commerce partners • Commerce integration services
• Modular Template sites
14

15. Summary
» EPiServer solution solves today’s problems
» EPiServer strategy addresses future needs
» Meets or exceeds needs of developers, marketers,
editors, and sales
» Solution is
- Quick to create template-driven sites
- Flexible to adapt to custom requirements
- Robust and Scalable
- Limits risk
- Available immediately
15

16. Thanks for listening!
» Questions?
Bob Egner
Vice President, Product Management and Global Marketing
bob.egner@episerver.com
16