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cuneyt
uysal
yp apac
about me
@cuneytuysal
www.linkedin.com/in/cuneytyuysal
Sitrion Inc © 2014 – Company Confidential
about Sitrion - social sites
average
productivity
increase
information workers
using social tools
25%
paid enterprise users
all in SharePoint
millions gold
certified
globally
MSFT
• founded in 2004
• headquartered in USA
• Presence in Canada, Europe, Southeast Asia & Australia
• http://microsoft.com/sitrion
ROI of Social?
McKinsey Research – July 2012
how much is
20% of your
labor cost?
Sitrion Inc © 2012 – Company Confidential
Usage drivers in ANZ- IDC 2012
Most companies see ESN as an important tool for better employee collaboration and information sharing, for
company transformation and employee morale. But only half see ESN as a means to increase productivity.
38%
30%
31%
23%
27%
23%
20%
22%
18%
15%
11%
42%
51%
46%
52%
54%
64%
53%
58%
61%
60%
64%
10%
16%
21%
20%
19%
11%
23%
18%
19%
25%
25%
Increased Employee Productivity
Better problem solving
Search for information, people and skill sets within…
Cost savings on travel, traditional conference…
Capturing and storing ideas and content expressed…
Improving work flow and business processes
Connecting a disparate workforce
More engaged and satisfied employees
Transform our company culture to leverage and…
Better information sharing
Better employee collaboration
ESN Usage Drivers – Internal
1 - Least Important 2 3 4 - Most Important
N = 151
Who the heck is Sitrion?
Sitrion Inc © 2014 – Company Confidential
we make Microsoft (more) social
sitrion is
• market leader
for Microsoft
• simply a plugin
to SharePoint
Expertise Search Q/A
Reach Ideation
Governance Training & Onboarding
Knowledge Capture
Info Aggregation
Recognition
Sitrion adds value to SharePoint 2013 and Yammer
Leverage Your
Ecosystem
“56% of organizations believe
a better understanding of
business value will improve
the adoption of social
collaboration tools.”
Forrester Research, Social Business: Delivering Critical Value 2012
social learning
ideation
rewards &
recognition
mobility
knowledge
sharing
onboarding
governance
expertise discovery
social tools speed up knowledge tasks 35%
Speaker & Job Title
•Connect distributed
workforce
•Improve client relations
•Open communications with
reliability & transparency
•Meet security and compliance
12-14% retention, recruiting and collaboration
according to the McKinsey Global Institute 11/2012
Time Saved
with Social15%
Social Value Potential
sitrion customers excel
beyond “hype”
UNISYS 90% @ 22,000 global
employee
ARK Group 2013
Barclays
• 140,000+ global employees
• Standard banking, insurance, credit cards
and investment products
• Innovation: PitchIN’s
• Advanced Mobility (Good)
• Front-line retail staff use Sitrion on iPads
because they have no email access
• Avoided “cloud” tools for compliance sake
bnz
• 5000+ local employees
• Standard retail, business and institutional
banking products
• Uses Sitrion for secure Communities of
Practice, locating experts
• CEO and Corporate Communications
• Future: retail tellers using mobile apps
13.05.2014
Speaker & Job Title
succeed
•Connect distributed
workforce.
•Improve client support &
services.
•Open communications with
reliability & transparency
Social Value Potential
170 – 200 billion through social technologies in advanced manufacturing
industries,
according to the McKinsey Global Institute 11/2012
100%Improved
Margin
Speaker & Job Title
succeed
•Drive innovation.
•Change to meet customer
demands.
•Meet industry regulation.
36%
21-36% through Communities for consumer co-creation in Packaged Goods
according to the McKinsey Global Institute 11/2012
Customer
Service
Social Value Potential
Sitrion Inc © 2014 – Company Confidential
Accenture
• 246,00 Employees in 120+ countries
• Global management consulting,
technology services, and outsourcing
Sitrion Inc © 2014 – Company Confidential
onboarding
- Tom Barfield,
Director of Social Learning
& Knowledge Sharing
Sitrion Inc © 2014 – Company Confidential
Sitrion Inc © 2014 – Company Confidential
Sitrion Inc © 2014 – Company Confidential
recognition & identity
pride is a major driver to performance
$300B
lost productivity
82%
say
recognition
inspires
performance
64%
leave from
feeling under-
appreciated
Sitrion Inc © 2014 – Company Confidential
Best of breed usability and branding
Sitrion Inc © 2014 – Company Confidential
• Reduction in employee turnover: 24%
• Employees who feel more connected to
colleagues: 61%
• Employees who reported greater job
satisfaction: 38%
Innovate and Drive
Revenue
Sitrion Inc © 2014 – Company Confidential
Citibank
• 260,000+ global employees
• Standard banking, insurance, credit cards
and investment products
Sitrion Inc © 2014 – Company Confidential
ideation
New service intros
Faster time to market
Employee feedback
Green initiatives
Cost savings,
Sourcing internal talent
the target:
1000 Citi
employees
the goal:
introduce new services
The results:
500 ideas
captured
2 ideas
selected
the target:
EMEA region
the goal:
reduce environmental impact
The results:
300 ideas
captured
Improved
awareness,
greener company
the target:
all Citi
employees
the goal:
new brand identity
The results:
one employee
idea selected
$500,000
cost savings
Reduce Risk
NewsGator Technologies © 2012 – Company Confidential
nib
• Diversified insurance
provider
• Fast growth organisation
NewsGator Technologies © 2012 – Company Confidential
governance and compliance
Safe, Secure Collaboration
• Set guidelines (T&Cs)
• Monitor and report abuse
• Manage e-discovery
“We found that creating a terms
of use and forcing our users to
check a box saying they agree to
these terms and they were going
to self govern, and weren’t going
to post anything profane or
obscene – that covered about
90% of issues. We haven’t had
any issues so far, people are
using it and being very
responsible.”
Click here to accept the Terms & Conditions
!
How to build the business case
“Provide and Pray”
is not a social strategy
Gartner 2013
Recognition
Campaigns
Education
Ambassador Networks
Community
Management
Cultural Assessment
Architecture
User Experience &
Design
Mobility
Enterprise Integration
Deployment
Landscape Assessment
Coalition
Vision, Mission, Values
Change Management
Governance
Socially Enabled
Processes
Organizational
Assessment
NewsGator Technologies © 2012 – Company Confidential
Free Online Trials
• Instant access
• Private and Secure
• Email Intergen for access
Sitrion Inc © 2014 – Company Confidential
“No matter what your organization’s goals
for enterprise social, the chief selection
criteria should be the ease with which a
platform can be used and its ability to
integrate with other core enterprise
software investments.” i.e. SharePoint
Rob Koplowitz,
Forrester Research
Thank You
@cuneytuysal
Sitrion Inc © 2014 – Company Confidential
beyond SharePoint 2013 and Yammer, today

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In the Fight for Survival, The Social Company Wins

  • 1.
  • 2.
  • 4. Sitrion Inc © 2014 – Company Confidential about Sitrion - social sites average productivity increase information workers using social tools 25% paid enterprise users all in SharePoint millions gold certified globally MSFT • founded in 2004 • headquartered in USA • Presence in Canada, Europe, Southeast Asia & Australia • http://microsoft.com/sitrion
  • 5.
  • 6.
  • 9. how much is 20% of your labor cost?
  • 10. Sitrion Inc © 2012 – Company Confidential Usage drivers in ANZ- IDC 2012 Most companies see ESN as an important tool for better employee collaboration and information sharing, for company transformation and employee morale. But only half see ESN as a means to increase productivity. 38% 30% 31% 23% 27% 23% 20% 22% 18% 15% 11% 42% 51% 46% 52% 54% 64% 53% 58% 61% 60% 64% 10% 16% 21% 20% 19% 11% 23% 18% 19% 25% 25% Increased Employee Productivity Better problem solving Search for information, people and skill sets within… Cost savings on travel, traditional conference… Capturing and storing ideas and content expressed… Improving work flow and business processes Connecting a disparate workforce More engaged and satisfied employees Transform our company culture to leverage and… Better information sharing Better employee collaboration ESN Usage Drivers – Internal 1 - Least Important 2 3 4 - Most Important N = 151
  • 11. Who the heck is Sitrion?
  • 12. Sitrion Inc © 2014 – Company Confidential
  • 13. we make Microsoft (more) social
  • 14. sitrion is • market leader for Microsoft • simply a plugin to SharePoint
  • 15. Expertise Search Q/A Reach Ideation Governance Training & Onboarding Knowledge Capture Info Aggregation Recognition Sitrion adds value to SharePoint 2013 and Yammer
  • 16.
  • 17.
  • 18. Leverage Your Ecosystem “56% of organizations believe a better understanding of business value will improve the adoption of social collaboration tools.” Forrester Research, Social Business: Delivering Critical Value 2012
  • 20.
  • 21. Speaker & Job Title •Connect distributed workforce •Improve client relations •Open communications with reliability & transparency •Meet security and compliance 12-14% retention, recruiting and collaboration according to the McKinsey Global Institute 11/2012 Time Saved with Social15% Social Value Potential
  • 22.
  • 23.
  • 24.
  • 25. sitrion customers excel beyond “hype” UNISYS 90% @ 22,000 global employee
  • 26.
  • 28. Barclays • 140,000+ global employees • Standard banking, insurance, credit cards and investment products • Innovation: PitchIN’s • Advanced Mobility (Good) • Front-line retail staff use Sitrion on iPads because they have no email access • Avoided “cloud” tools for compliance sake
  • 29. bnz • 5000+ local employees • Standard retail, business and institutional banking products • Uses Sitrion for secure Communities of Practice, locating experts • CEO and Corporate Communications • Future: retail tellers using mobile apps
  • 31. Speaker & Job Title succeed •Connect distributed workforce. •Improve client support & services. •Open communications with reliability & transparency Social Value Potential 170 – 200 billion through social technologies in advanced manufacturing industries, according to the McKinsey Global Institute 11/2012 100%Improved Margin
  • 32.
  • 33.
  • 34. Speaker & Job Title succeed •Drive innovation. •Change to meet customer demands. •Meet industry regulation. 36% 21-36% through Communities for consumer co-creation in Packaged Goods according to the McKinsey Global Institute 11/2012 Customer Service Social Value Potential
  • 35.
  • 36.
  • 37.
  • 38. Sitrion Inc © 2014 – Company Confidential Accenture • 246,00 Employees in 120+ countries • Global management consulting, technology services, and outsourcing
  • 39. Sitrion Inc © 2014 – Company Confidential onboarding - Tom Barfield, Director of Social Learning & Knowledge Sharing
  • 40. Sitrion Inc © 2014 – Company Confidential
  • 41. Sitrion Inc © 2014 – Company Confidential
  • 42.
  • 43. Sitrion Inc © 2014 – Company Confidential recognition & identity pride is a major driver to performance $300B lost productivity 82% say recognition inspires performance 64% leave from feeling under- appreciated
  • 44. Sitrion Inc © 2014 – Company Confidential Best of breed usability and branding
  • 45.
  • 46. Sitrion Inc © 2014 – Company Confidential
  • 47. • Reduction in employee turnover: 24% • Employees who feel more connected to colleagues: 61% • Employees who reported greater job satisfaction: 38%
  • 48.
  • 50. Sitrion Inc © 2014 – Company Confidential Citibank • 260,000+ global employees • Standard banking, insurance, credit cards and investment products
  • 51. Sitrion Inc © 2014 – Company Confidential ideation New service intros Faster time to market Employee feedback Green initiatives Cost savings, Sourcing internal talent the target: 1000 Citi employees the goal: introduce new services The results: 500 ideas captured 2 ideas selected the target: EMEA region the goal: reduce environmental impact The results: 300 ideas captured Improved awareness, greener company the target: all Citi employees the goal: new brand identity The results: one employee idea selected $500,000 cost savings
  • 53.
  • 54. NewsGator Technologies © 2012 – Company Confidential nib • Diversified insurance provider • Fast growth organisation
  • 55. NewsGator Technologies © 2012 – Company Confidential governance and compliance Safe, Secure Collaboration • Set guidelines (T&Cs) • Monitor and report abuse • Manage e-discovery “We found that creating a terms of use and forcing our users to check a box saying they agree to these terms and they were going to self govern, and weren’t going to post anything profane or obscene – that covered about 90% of issues. We haven’t had any issues so far, people are using it and being very responsible.” Click here to accept the Terms & Conditions !
  • 56. How to build the business case
  • 57. “Provide and Pray” is not a social strategy Gartner 2013
  • 58. Recognition Campaigns Education Ambassador Networks Community Management Cultural Assessment Architecture User Experience & Design Mobility Enterprise Integration Deployment Landscape Assessment Coalition Vision, Mission, Values Change Management Governance Socially Enabled Processes Organizational Assessment
  • 59. NewsGator Technologies © 2012 – Company Confidential Free Online Trials • Instant access • Private and Secure • Email Intergen for access
  • 60. Sitrion Inc © 2014 – Company Confidential “No matter what your organization’s goals for enterprise social, the chief selection criteria should be the ease with which a platform can be used and its ability to integrate with other core enterprise software investments.” i.e. SharePoint Rob Koplowitz, Forrester Research
  • 62. Sitrion Inc © 2014 – Company Confidential beyond SharePoint 2013 and Yammer, today