This document discusses the importance of user experience (UX) design for businesses. It notes that UX may be one of the only ways left for brands to differentiate themselves. It emphasizes that technology alone is not disruptive - not being customer-centric is the biggest threat. The document advises that to build great products, companies must focus on user behavior through UX design. It suggests evaluating teams and budgets to integrate UX practices and mindset throughout organizations.

1. Keep pace
with
multitudes
of new
platforms
and cloud
services?
Keep
pace with
new
entrants
to
market?
Keep
pace
with the
expectat
ions of
our own
staff?
Keep pace
with
customer
demands
and market
expectation
s?
Keep our
data and
IP safe
whilst
keeping
pace?
UX! The Silver Bullet?

2. CLICK TO EDIT MASTER TITLE STYLE
Is UX all you have left to differentiate your brand?
THE FINAL FRONTIER

3. WHAT IS UX?

4. Effortless problem solving

5. Technology is not the real disruptor.
Not being customer-centric is the biggest threat to any business.
(Alberto Brea)
WHAT’S AT STAKE?

6. HOW DO WE GET THERE?

7. UX has changed who
your competition is…

8. ”You can’t sell something no one wants (thank you marketers)
You can’t sell something that breaks (thank you QA)
You can’t sell something that functions poorly (thanks devs)
Nor that costs too much or gets to market too late (thanks PMs)
Now, do you really think you can sell something that
no one understands how to use?”
DO IT FOR THE SAKE OF SANITY…
- David Rollert

9. How much will it cost me?
Ask yourself 3 questions:
1. How many development hours and dev re-work did I spend on my last project?
2. How many improvements in efficiency do I need?
3. How much more revenue will I earn through increased user engagement and satisfaction?
1 + 2 + 3 = your UX budget

10. Good brands launch good products
Great brands build fantastic products based on user behaviour
HOW OFTEN
SHOULD I DO IT?

11. We shouldn’t look to
find a silver bullet…
…we should strive to
make one over time

12. What should I do tomorrow?
Where is design happening in your current process and who is doing it
Evaluate your team based on their actual activities and capabilities, not their titles
Change the way you look at your budget spend
Get into a UX mindset