Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz

An Hour with Jim Boykin
CEO & Founder of Internet Marketing Ninjas
Owner of WebmasterWorld, Devshed, SEOChat, Cre8asiteForums,
Threadwatch
The Power of Digital Assets and how they
can raise Brand Awareness
/SEOJim /JimBoykin /+JimBoykin
Www.IMNinjas.com/clickz

You may know some of our Communities

You may know some of these Ninjas
Ann Smarty
Chris Boggs
Kris Jones
Jen Van Iderstyne
Bonnie Stefanick
Joe Hall
Sean Cohen
Suzy Gray – Sarah Russell
Jim Boykin
Bill Atchison
Neil Marshall
Chris Sullivan

Over 15 Years in Business
13th Year Attending SES/ClickZ Events
9TH Year Speaking.

I will stop chasing
short tail and I will
do great things to
build my brand from
now on.

Links as a measurement are not going
away
“It turns out backlinks, even though there’s some
noise, and certainly a lot of spam, for the most part
are still a really, really big win in terms of quality for
search results.”
Matt Cutts Feb 19th 2014

What are Good Signals?
Google and other engines will always trust what others say about you, more
than what you say about you. So you have to get others to talk about you to
earn trust in the eyes of the engines.
This comes first, before anything else.
All you great design, and programming, and usability, and conversion
optimization, an on-page optimization, and everything else, is worthless if
others aren’t talking about you….The more people/sites that talk about you,
the higher you’ll rank in the engines.
Jim Boykin

What Can I do
that will send
the good signals
to Search
Engines?

“…The Objective is not to
“Make your links appear
natural”
The Objective is that your
links ARE natural. “
Matt Cutts

The Benefits of Digital Assets
Increased traffic to your site

Sharing on Social leads to
Positive Brand
Recognition

Social Sharing can also lead to your Digital Asset being
shared on prominent websites that have been known
to provide follow links

This all leads to be a BIGGER
AUDIENCE

Create Great Digital Assets
Which can bring you
Shares, Likes, Tweets, Plus’s, Pins, Links,
Traffic,
BRAND MENTIONS
Which Send Great Signals
to Search Engines
And brings you Higher Rankings.

MOST
IMPORTANTLY
Lasting positive effects for your brand, site, and
audience
The SEO Ripple
Effect
As your Digital Asset goes
further, it will continue to go
grow with each social share,
and will continue to build
links organically

Some Examples of Types of Digital Assets
Pdf’s
Slideshows and Presentations
Ebooks
White Papers
Polls
Q and A’s
Forums/Communities
Excel Documents
Word Documents
Pictures
Recording Google Hangouts
Videos (YouTube)
Video Transcripts
Podcasts
Blog Posts
Tools
Widgets
Contests
Apps
In-debth Articles

Be Everywhere!

Do brands worry
about getting links?
I don’t have to ask for links

Our Digital Assets – Free SEO Tools

Our Digital Assets – Our Blog

Our Digital Assets – Guides and How To’s

Our Digital Assets - Ebooks

Our Digital Assets - Contests

Our Digital Assets – Videos

Our Digital Assets – Presentations (ppt)

Our Digital Assets – Owner of Communities

Brainstorming
The first step to
developing any
successful digital
asset.

Brainstorming
Put yourself in the shoes of the audience
that you're trying to reach...
What Would They
Share?

Brainstorming
Search for your audience and find
things that have gone viral

Brainstorming
Go to Infographic sharing sites, like Visual.ly.
What
has the most views, favorites, and shares? Note
the style, content, and format.

Brainstorming
Be up-to-date on
any and all new
trends in your
industry
Don't be this guy

Brainstorming Content
http://freetools.webmasterworld.com/tools/suggest-tool/

Brainstorming Titles
www.contentrow.com/tools/link-bait-title-generator

Some Tools to Help with Linkbait Titles
Portent Content Idea Generator:
http://www.portent.com/tools/title-maker/
HubSpot Blog Topic Idea Generator
http://www.hubspot.com/blog-topic-generator
Content Forest Title Tool Generator
http://titletool.contentforest.com/

The Different Types of Digital
Assets

Creative Blog
Posts

Some ideas of things to write about or to
explore.

Blogging for
the sake of
blogging is not
going to help
you..

Videos
YouTube
processes 3
billion searches
a month.

Quizze
s

Quizzes

Widgets

http://mashable.com/2007/09/06/widgets-2/

Contests

Create Guides
and Learning
materials

In-Depth
Articles

Example of Titles for in-depth Articles
Elementary School Guide to Computers
How to keep your kids safe online
The Father of Modern Computer Science, Alan
Turing
The science behind how cleaning chemicals work
Sir Isaac Newton & the Law of Gravitation
Aviation Legends: The Tuskegee Airmen
The science behind flight.
Guide for Students Traveling Abroad
A Guide to Wind Energy
Light Energy: The Electromagnetic Spectrum
A guide to Solar Energy

In-Depth Article Schema Code
at
freetools.webmasterworld.com

Pictures

Freetools.webmasterworld.com

Awards
and Badges

Infographics

Infographics
Visual.ly
Easel.ly
Piktochart.com
Kinzaa.com
Infogr.am
Freelancer.com Contests
Tools to
create
infographics

Pinteres
t
Pin your infographics to
Pinterest

Facebook Applications
Interactive Software
Applications, such as
quizzes and games,
that use Facebook as a
hosting platform

Facebook
Applications

To share with friends

Developers Guide to Creating Facebook Apps
http://premium.wpmudev.org/forums/topic/how-to-make-a-facebook-app-for-your-site

Polls

Poll
Tools
https://www.surveymonkey.com/
https://polldaddy.com/
http://www.pollsnack.com/
https://www.easypolls.net/
http://www.questionpro.com/

Industry
Experts
Writing for
you.

Interviews

A study by New York Times shows:
49% say sharing allows them to inform others of products they care about and potentially
change opinions or encourage action.
94% carefully consider how the information they share will be useful to the recipient.|
68% share to give people a better sense of who they are and what they care about.
73% share information because it helps them connect with others who share their
interests.
78% share information online because it lets them stay connected to people they may not
otherwise stay in touch with.
69% share information because it allows them to feel more involved in the world
84% share because it is a way to support causes or issues they care about.

Paying to Promote on
Reddit

Who Is Advertising With
Reddit?

Paid Reddit Ads can reach millions
Reddit Ads can be aimed at specific Subreddits
and fit nearly any advertising budget, no matter
how big or how small.

Organic Reddit Posting
Organic posting on Reddit can give
you
a real-feel for how your Digital Asset
is intepreted by a core group inside
your target audience.
Search Reddit to find Subreddits for
your client's core audience, then post
your infographic in those subreddits
and see how users react to it.

Infographic Promotion
Sites

Paid Infographic Promotion
Sites
These sites all guarantee you a certain level of promotion
based on what you pay up front. Many of these have
different levels of promotion, all to fit your budget

Paid Infographic Promotion
Sites

Organic Infographic Promotion
Sites
These sites allow you to submit your infographics for
exposure and publication consideration

Organic Infographic Promotion
Sites
YES!
!

Promoting on Social
Media

The Limitless Social Space

Because everyone is on it, Jackie

Facebook
You can even increase
promotion
through paid Facebook Ads

Twitte
r
An effective use of
hashtags can go a
very long way

Google+
You can reach thousands of people
by sharing your content in the right
Google+ communities

LinkedIn
Promote in LinkedIn Groups for even more
exposure

Tools to help you with LinkBait.
1. Create Content that is buzz-worthy:
PopURLs.com, RadURLs.com, BuzzFeed.com, Klout
2. Make sure your content is sharable.
3. Outreach: In-house, client emails, Follower Wonk, Zoom
Profiler, Etc
4. Promote: Paid Stumbles, Facebook Ads, Promoted
Tweet, Google Adwords
5. Syndication: Outbrain, Taboola, Zemanta, Pay for
Awesome, Viral Content Buzz

How We Can Help You

How We Can Help You
Work closely with your brand to develop assets based on your needs and
audience interests
Assist your brand in the proper publication and launch of your assets
Assist your brand in the proper promotion of your assets
Actively promote your assets to your brand's core audience
Provide a report at the end of the promotion which details the impact of your
assets

Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz

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Content Strategy: Create & Promote Digital Assets by Jim Boykin #clickz

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