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DIGITAL WORKPLACE
FRAMEWORK

Enterprise 2.0 Summit
Paris, 20.02.2013


Stephan Schillerwein, Research Principal
sschillerwein@infocentricresearch.com, @IntranetMatters
The 1st Misconception about Digital Workplaces




Digital                                           Work




2   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Digital



                                                                         -Place


  3   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Outline of the talk




    Why?

            What?

                         How?
4   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Business Case
5   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Focus of the past: Functionality
Every system has its role to play ...




    Intranet                              Email                           Collaboration   ...
    • Function A                          • Function C                    • Function E    • ...
    • Function B                          • Function D                    • Function F    • ...
    • ...                                 • ...                           • ...           • ...




6      Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
… which got us here …
 Economy

                                                                                 Organizational
                   U.S. economy loses $900b
                                                                           performance down by 29%
                         to $1.5t a year
                                                                                                           underperformance in dealing
                                           UK economy loses                                                      with complexity
                                              £67b a year
Employees




                                                                                      More than half of
                    Searching takes up to 2 hours                                                                   70% of customer agents
                                                                                  information needed not
                               per day                                                                                 lack information
                                                                                        searchable
                                                     Important information
                                                      hard to find for 1 in 2                                  1 in 3 searches not
                     Hidden cost $14k per                                        25% time loss due                  successful
                        employee/year                                               to overload
 Management




                                                                             63% make critical
                                  information not                                                                     86% not prepared for
                                                                            decisions w/o being
                                  available in time                                                                  information risk issues
                                                                                 informed
                         1 in 2 lacks cross-                                                         1 in 2 managers
                                                                   40% use wrong                     overloaded with
                           organizational
                                                                     information                        information
                             information


   7          Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Questions we never seemed to ask


• «What is the nature of work in a
  post-industrial age?»
• «How do we deal with resources
  that we have in over-abundance?»
• «What tasks matter most for the
  success of our company?»

                                                                       Picture credits: Long Tail: http://commons.wikimedia.org/wiki/File:Long_tail.svg

8   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Market differentiators in the 21st century
      Key success factors are based on core capabilities

•   Innovation
•   Collaboration                                                              Customer
•   Networking                                                                Relationship
•   Projects
•   Transformation
•   Agility
•   Productivity
•   Process-
    Improvement                             Operational                                       Product
                                            Excellence                                       Leadership
•   Ability to Change
•   Creating Culture
•   Deriving value
    from information
•   Learning
    organisation                                                               Employee
•   ...                                                                       Relationship



      9    Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Information
                                                Work


                           Generic, collaborative, knowledge intense,
                           creative, analytic, ... information-related tasks
                           (that are generally left to their own fate)




10   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Information Work, ca. 2013




                                                                        Picture credit: http://en.wikivisual.com/index.php/20th_century

11   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Scope
                                                                    Picture credits: «Old Toolbox» by Neerav Bhatt, http://www.flickr.com/photos/neeravbhatt/5301713701/

12   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Date of retrieval: 11.03.2013
13   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
“A virtual workplace is a workplace
that is not located in any one
physical space.”
http://en.wikipedia.org/wiki/Virtual_workplace
The 2nd Misconception about Digital Workplaces




           Digital Workplace
            = Intranetplus

15   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
From the perspective of
                               the employee and his tasks




A Digital Workplace is the enabling
technology for new ways of
working that bring out the best in
people – individually, in teams and
entire organizations – for a post-
industry age
The Scope of the Digital Workplace
An Overview of the core that covers the type of work that matters

 Generic CORE Services                                                                                 Specific CORE Services

                                       GENERIC PROCESS SUPPORT                                                 SPECIFIC PROCESS SUPPORT
                  Workflows (BPM)                                          Dashboards                          Customer Related Processes
                  Case Management                                    Self Service Processes
                                                                                                                Product Related Processes
                                         PROJECT MANAGEMENT
                                                                                                               Employee Related Processes
                    Project planing                             Project Portfolio Management
                    Project delivery                                                                     Operational Excellence Related Processes

                                           WORKING TOGETHER                                                                  …
       Collaboration, Communities, Messaging &           Profiles & Networking , Ideas & Innovation,
              Conferencing, Social Media                   Decission support, Issue Management

                                       INFORMATION MANAGEMENT
        Content Management, Forms & List                     Document & Records Management,
       Management, Media Asset Management                       Paper In-/Output, eLearning

 Employee Control Centre

                                                                     Activity Management
                                                                        Universal Inbox

 Infrastructure & Cross-system functions

             Roles & Rights Management                                      Search                                Analytics & Reporting
                   Personalisation                                   Intelligent Filtering                        Custom Development
                 Channels & devices                           Meta- & Masterdata Management                    Integration of Applications


17     Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Digital Workplace Strategy Radarchart




18   Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
From basic Intranets to the Digital Workplace
                  An Intranet & Digital Workplace Maturity Modell                                                                                                       Mid-/long-
                                                                                                                                                                        term Vision

                                                         Industry                                                                                   Stages 4 and beyond:
                                                         average                            Innovators
                                                                                                                                                    Full Digital Workplace
Business Value




                                                                                                                                                       •   Holistic process
                                                                                                          Stage 3:                                         support throughout
                                                                                                                                                           and beyond the
                                                                                                          Basic Digital Workplace
                                                                                                                                                           organization
                                                                                                                                                       •   “Meta functionality”
                                                                                                           •      Advanced Social
                                                                                                                                                           (e.g. Social, Collabor-
                                                                    Stage 2:                                      Collaboration
                                                                                                                                                           ation, …) integrated in
                                                                    Extended Intranet                      •      Advanced integration
                                                                                                                                                           all components
                                                                                                                  & applications
                                                                                                                                                       •   Context and intelligent
                                                                    •    Basic Social Media &              •      Strong people profiles
                                                                                                                                                           filtering
                                                                         Collaboration                     •      Advanced and more
                                                                                                                                                       •   Near seamless
                         Stage 1:                                   •    Generic process                          specific process
                                                                                                                                                           integration
                                                                         support                                  support, e.g project,
                         Basic Intranet                                                                                                                •   Universal Inbox
                                                                    •    Extended people                          innovation and front-
                                                                                                                                                       •   Continual reshaping of
                                                                         profiles                                 line management
                           •    News                                                                       •      Enterprise search
                                                                                                                                                           the organization
                                                                    •    Enhanced applications                                                         •
                           •    Information library                                                        •      Support any kind of
                                                                                                                                                           Change, Culture &
                                                                         & Integration
                           •    Employee self-service                                                             information
                                                                                                                                                           Engagement driver
                                                                    •    Personalization                                                               •
                           •    Simple applications                                                        •
                                                                                                                                                           …




                                                                                                                                                                                      Maturity
                                                                                                                  …
                 Focus




                           Providing Information                     Enabling generic                       Specific Work Support                      Business Transformation
                                                                     Interaction

                                                                                                  Portal                                    Other, specific
                                                         Collaboration
                 Techno-
                  logies




                                                                                                                                           Documents

                                                                                                         Search
                                                        Content

                  19           Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
Infocentric
Reshaping Digital, Transforming Business


Infocentric is an innovative consulting, software and research company
based in Baden, Switzerland. From intranets to digital workplaces,
from corporate websites to cross- and multichannel communication, from
collaboration to enterprise content management – a team of 45 employees
covers the entire spectrum of information management and online media.

As a dynamic, mid-sized consulting company with highly experienced
and dedicated specialists, Infocentric has helped 100+ satisfied customers,
medium and large and across all industries.

Our professional services reflect the full project lifecycle ranging from
strategy definition, conceptual design to usability, governance, architecture,
implementation and control of digital instruments under operational
conditions.

20   Company Presentation | Sales | January 2013
THANK YOU.




Infocentric Research AG
Stadtturmstrasse 10
CH-5400 Baden
t +41 56 210 01 20
f +41 56 210 01 21
infocentricresearch.com

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Digital Workplace Framework

  • 1. DIGITAL WORKPLACE FRAMEWORK Enterprise 2.0 Summit Paris, 20.02.2013 Stephan Schillerwein, Research Principal sschillerwein@infocentricresearch.com, @IntranetMatters
  • 2. The 1st Misconception about Digital Workplaces Digital Work 2 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 3. Digital -Place 3 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 4. Outline of the talk Why? What? How? 4 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 5. Business Case 5 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 6. Focus of the past: Functionality Every system has its role to play ... Intranet Email Collaboration ... • Function A • Function C • Function E • ... • Function B • Function D • Function F • ... • ... • ... • ... • ... 6 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 7. … which got us here … Economy Organizational U.S. economy loses $900b performance down by 29% to $1.5t a year underperformance in dealing UK economy loses with complexity £67b a year Employees More than half of Searching takes up to 2 hours 70% of customer agents information needed not per day lack information searchable Important information hard to find for 1 in 2 1 in 3 searches not Hidden cost $14k per 25% time loss due successful employee/year to overload Management 63% make critical information not 86% not prepared for decisions w/o being available in time information risk issues informed 1 in 2 lacks cross- 1 in 2 managers 40% use wrong overloaded with organizational information information information 7 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 8. Questions we never seemed to ask • «What is the nature of work in a post-industrial age?» • «How do we deal with resources that we have in over-abundance?» • «What tasks matter most for the success of our company?» Picture credits: Long Tail: http://commons.wikimedia.org/wiki/File:Long_tail.svg 8 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 9. Market differentiators in the 21st century Key success factors are based on core capabilities • Innovation • Collaboration Customer • Networking Relationship • Projects • Transformation • Agility • Productivity • Process- Improvement Operational Product Excellence Leadership • Ability to Change • Creating Culture • Deriving value from information • Learning organisation Employee • ... Relationship 9 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 10. Information Work Generic, collaborative, knowledge intense, creative, analytic, ... information-related tasks (that are generally left to their own fate) 10 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 11. Information Work, ca. 2013 Picture credit: http://en.wikivisual.com/index.php/20th_century 11 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 12. Scope Picture credits: «Old Toolbox» by Neerav Bhatt, http://www.flickr.com/photos/neeravbhatt/5301713701/ 12 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 13. Date of retrieval: 11.03.2013 13 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 14. “A virtual workplace is a workplace that is not located in any one physical space.” http://en.wikipedia.org/wiki/Virtual_workplace
  • 15. The 2nd Misconception about Digital Workplaces Digital Workplace = Intranetplus 15 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 16. From the perspective of the employee and his tasks A Digital Workplace is the enabling technology for new ways of working that bring out the best in people – individually, in teams and entire organizations – for a post- industry age
  • 17. The Scope of the Digital Workplace An Overview of the core that covers the type of work that matters Generic CORE Services Specific CORE Services GENERIC PROCESS SUPPORT SPECIFIC PROCESS SUPPORT Workflows (BPM) Dashboards Customer Related Processes Case Management Self Service Processes Product Related Processes PROJECT MANAGEMENT Employee Related Processes Project planing Project Portfolio Management Project delivery Operational Excellence Related Processes WORKING TOGETHER … Collaboration, Communities, Messaging & Profiles & Networking , Ideas & Innovation, Conferencing, Social Media Decission support, Issue Management INFORMATION MANAGEMENT Content Management, Forms & List Document & Records Management, Management, Media Asset Management Paper In-/Output, eLearning Employee Control Centre Activity Management Universal Inbox Infrastructure & Cross-system functions Roles & Rights Management Search Analytics & Reporting Personalisation Intelligent Filtering Custom Development Channels & devices Meta- & Masterdata Management Integration of Applications 17 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 18. Digital Workplace Strategy Radarchart 18 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 19. From basic Intranets to the Digital Workplace An Intranet & Digital Workplace Maturity Modell Mid-/long- term Vision Industry Stages 4 and beyond: average Innovators Full Digital Workplace Business Value • Holistic process Stage 3: support throughout and beyond the Basic Digital Workplace organization • “Meta functionality” • Advanced Social (e.g. Social, Collabor- Stage 2: Collaboration ation, …) integrated in Extended Intranet • Advanced integration all components & applications • Context and intelligent • Basic Social Media & • Strong people profiles filtering Collaboration • Advanced and more • Near seamless Stage 1: • Generic process specific process integration support support, e.g project, Basic Intranet • Universal Inbox • Extended people innovation and front- • Continual reshaping of profiles line management • News • Enterprise search the organization • Enhanced applications • • Information library • Support any kind of Change, Culture & & Integration • Employee self-service information Engagement driver • Personalization • • Simple applications • … Maturity … Focus Providing Information Enabling generic Specific Work Support Business Transformation Interaction Portal Other, specific Collaboration Techno- logies Documents Search Content 19 Digital Workplace Framework | Enterprise 2.0 Summit | 20.03.2013
  • 20. Infocentric Reshaping Digital, Transforming Business Infocentric is an innovative consulting, software and research company based in Baden, Switzerland. From intranets to digital workplaces, from corporate websites to cross- and multichannel communication, from collaboration to enterprise content management – a team of 45 employees covers the entire spectrum of information management and online media. As a dynamic, mid-sized consulting company with highly experienced and dedicated specialists, Infocentric has helped 100+ satisfied customers, medium and large and across all industries. Our professional services reflect the full project lifecycle ranging from strategy definition, conceptual design to usability, governance, architecture, implementation and control of digital instruments under operational conditions. 20 Company Presentation | Sales | January 2013
  • 21. THANK YOU. Infocentric Research AG Stadtturmstrasse 10 CH-5400 Baden t +41 56 210 01 20 f +41 56 210 01 21 infocentricresearch.com