DISPATCHES FROM THE NEW ECONOMY:
THE ON-DEMAND WORKFORCEQUICKBOOKS SELF-EMPLOYED

From delivery, transportation and household
errands, to professional services and consulting, the on-demand economy is changing the way people consume goods and services. It is also changing the way people work. Intuit and Emergent Research forecast that the number of people working on-demand jobs will grow from 3.2 million Americans to 7.6 million by 2020. At Intuit, we believe that this is a once in a generation opportunity to empower the future of work and a new face of entrepreneurship. We also believe that doing so will require a new mindset and most importantly, a deep and objective understanding of the aspirations, motivations and pain points of those choosing on-demand jobs. Who are they? Why did they choose this work? How satisfied are they? What are their pain points? What do they want? To answer these questions, we embarked on a research project in partnership with Emergent Research and eleven on-demand economy and online talent marketplace companies. INTRODUCTION Emergent Research 1

8 KEY FINDINGS 1. The
majority of on-demand economy providers are part-timers. 2. The primary reasons they work in the on-demand economy is to earn more money and to have greater work flexibility, control and autonomy. 3. Most on-demand economy providers are satisfied with their work. 4. Most on-demand economy providers plan to continue working with their on-demand economy partner. 5. Many on-demand economy providers are small business owners and/or builders. 6. The biggest challenges on-demand economy providers face are getting enough work and a lack of predictable income. 7. On-demand economy providers earn, on average, 22% of their household’s income through on-demand economy work. 8. The on-demand economy workforce skews young, but 18% are 55 or older. On-demand economy providers are also more diverse than the overall U.S. workforce. Methodology: Survey of 4,622 providers who find work opportunities via the following platforms: • Uber, Upwork, Wonolo, MBO Partners, OnForce, Work Market, Visually, HourlyNerd, Fiverr, Deliv and Field Nation Results weighted to reflect the proportion of providers in each of the following segments: • Drivers/Delivery • Online Talent Marketplaces • Field Service/Onsite Talent The weights were developed based on the results from a separate, national survey of on-demand economy providers. Definitions: On-demand economy providers - Individuals who work via an on-demand economy partner. On-demand economy partners - Companies who provide a platform for on-demand work. 2

THE MAJORITY OF ON-DEMAND ECONOMY
PROVIDERS ARE PART-TIMERS On-demand economy providers report working an average of 40.4 hours per week with about 12 hours per week working for their primary on-demand economy partner of on-demand economy providers have either a traditional full-time job (29%) or part-time job (14%) 43% Works for more than one platform Has their own business Cares for family members Full or part-time students Primary on-demand economy partner company is their sole source of income 33% 39% 19% 11% 5% 3

ON-DEMAND WORK IS ONE OF
MANY INCOME STREAMS The average on-demand worker relies on three different income streams. Top Sources of Income On-Demand work Traditional full-time job Independent contractor / consultant / freelancer Run own business / no employees Traditional part-time job Run own business / at least one employee or partner Sell goods in online marketplaces Temporary or talent agency 34% 24% 19% 9% 6% 5% 2% 1% 4

REASONS PROVIDERS WORK IN THE
ON-DEMAND ECONOMY To create and control my schedule 63% 46% To be my own boss 32% For greater work / life flexibility 35% Other Top Reasons Other Reasons Wanted to try something new For income while I look for other work To gain skills to advance my career Inability to find a job 32% 19% 17% 11% The primary reason is to earn more money / supplemental income. 5

SATISFACTION AND RELATED ATTITUDES On-Demand
Economy Providers’ Level of Satisfaction With Their On-Demand Job SatisfiedHighly Satisfied 54% 16% 7% Dissatisfied like controlling decisions about where, when and how they work 91% 6

SATISFACTION AND RELATED ATTITUDES On-demand
economy providers report being happier and enjoying the social opportunities the on-demand economy provides. They also report more of their friends are starting their own businesses and/or working in the on-demand economy. ! I am happier because I’m with an on-demand economy partner I enjoy the social opportunities that working with an on-demand economy partner offers More of my friends are working independently or starting their own businesses than in the past Strongly / Somewhat agree Neutral Strongly / Somewhat disagree 28%63% 9% 14%58% 28% 30%36% 34% 7

Definitely 47% Probably 34% Might
/ might not 15% Probably not 3% Will on-demand economy providers continue working with their primary on-demand economy partner 12 months from now? FUTURE PLANS plan to continue working with their primary on-demand economy partner 81% 8

32% 24% MANY ON-DEMAND ECONOMY
PROVIDERS OWN OR PLAN TO BUILD A SMALL BUSINESS Want to build a business Want to be their own boss Own their own small business 39% Being the Boss I always wanted to be my own boss I do not like having to answer to a boss I will not go back to relying solely on a traditional job Previous employers have not recognized the value I offered I would rather have a traditional job than be my own boss Strongly / Somewhat agree Neutral Strongly / Somewhat disagree 18%74% 7% 16%54% 30% 25%50% 25% 27%48% 25% 64%13% 23% 9

ON-DEMAND PROVIDER CHALLENGES Top challenges:
! Getting enough work Unpredictable income Unfair Pay Lack of job security Understanding tax and legal obligations Lack of benefits / health insurance 57% 50% 41% 22% 20% 19% ! 10

$ $ $ $ 22%
ON-DEMAND PROVIDER INCOME Average gross income from an on-demand economy job over past 12 months is $7,900. Average percentage of household income generated by on-demand work ! Reported hourly earnings ranged from $12 to $98 with an average of 11

ON-DEMAND ECONOMY PROVIDER DEMOGRAPHICS Men
White African American Hispanic Asian/Pacific Islander / Indian sub-continent Other Women66% 64% 12% 10% 11%7% 34% Gender Marital Status Age Education Ethnicity 41 38Average (years) Median (years) Married Not married and not living w/partner Not married, but living w/partner Divorced Separated Widowed Millennials: Aged 18-34 Gen X: Aged 35-51 Baby Boomers: Aged 52-68 Seniors: Aged 69+ High school or less High school degree / GED Some college or 2-year degree 4-year college degree Graduate or professional degree Other 46% 24% 12% 9% 2% 1% 39% 36% 24% 1% 1% 9% 36% 31% 20% 2% 12

The on-demand economy is accelerating
a move toward self-employment and is having a transformative effect on our economy. We need to empower people to take advantage of the positive opportunities that the on-demand economy provides. We need to build new tools and supports to deliver stability for the growing self-employed workforce. It’s time to look ahead with an informed and productive discussion about the future of work. CONCLUSION