Brad Smith, CEO of Intuit, discusses leading innovation and growth in a changing world. He emphasizes the importance of (1) aligning teams around a memorable vision by listening to different perspectives, (2) fostering an entrepreneurial culture that celebrates failure and new ideas, and (3) managing a portfolio of investments across horizons, tailoring talent and metrics to today's core offerings or tomorrow's emerging opportunities. The key is preparing for constant change by mobilizing people, building the right culture, and placing strategic bets on both the present and the future.
10. First, listen…
employees • Greatest
underleveraged
investors opportunities?
customers • Greatest risks or
industry peers challenges?
advisors • What can you do
to screw it up?
12. More than a
great
communicator
… a translator
of dreams.
13. Package it into something memorable
“Connected Services”
Social
Mobile
Global
14. SUMMARY –
Mobilizing & aligning your team
around a vision
• Strive for a vision that inspires action
• Listen…and get an outside-in perspective
• Package it into something memorable
15. QUESTION #2
How do you build a
culture where innovation
thrives?
19. “What the hell does
mobile have to do
with taxes?”
“We have an idea…”
20. SUMMARY –
Build a culture where innovation thrives
• Questions you ask…not answers you give
• Foster an entrepreneurial environment
• Enable ideas to come from anywhere and set
up processes to empower innovators
25. Align the right talent
Horizon 1 Horizon 2 Horizon 3
Rowing White Water Diving for
Crew Rafting Sunken
Treasure
26. Define the right success metrics
Horizon 1 Horizon 2 Horizon 3
Grow the Prove the Prove the user
business… business model… concept…
profitably with scale with compelling
business model
hypothesis
27. SUMMARY –
Placing bets on today and tomorrow
• Be clear about what you won’t focus on
• Allocate resources: time, people, dollars
• Portfolio manage: tailor talent & metrics