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LEADING INNOVATION
 AND GROWTH IN A
 CHANGING WORLD


Brad Smith, CEO Intuit
                     @IntuitInc
the only constant is change
There is one certainty:

 You will have to lead
transformational change
Intuit :
A story of transformation
Founded in ‘83: Improve financial lives
Today’s topic

Leading innovation &
 growth in a rapidly
  changing world
The big questions
QUESTION #1
How do you align &
mobilize your team
 around a vision?
Define a vision that inspires action
First, listen…

   employees        • Greatest
                      underleveraged
  investors           opportunities?
    customers       • Greatest risks or
industry peers        challenges?

     advisors       • What can you do
                      to screw it up?
Get a future-back, outside-in perspective
More than a
    great
communicator
… a translator
 of dreams.
Package it into something memorable




    “Connected Services”



          Social
          Mobile
          Global
SUMMARY –
  Mobilizing & aligning your team
          around a vision
• Strive for a vision that inspires action
• Listen…and get an outside-in perspective
• Package it into something memorable
QUESTION #2
  How do you build a
culture where innovation
         thrives?
“The bottleneck is
always at the top of
    the bottle.”
To walk a mile in a customer’s shoes…
   you must first remove your own
Foster an entrepreneurial environment


                    Small teams




                   Rapid experimentation




                   Celebrate failure
“What the hell does
 mobile have to do
   with taxes?”

                      “We have an idea…”
SUMMARY –
Build a culture where innovation thrives

 • Questions you ask…not answers you give
 • Foster an entrepreneurial environment
 • Enable ideas to come from anywhere and set
   up processes to empower innovators
QUESTION #3
How do you place bets
on today vs. tomorrow?
"I'm actually as
proud of many of the
  things we haven't
 done as the things
   we have done.”
Your resources

            Time



           People


           Money
Manage offerings & investments in stages


Horizon 1      Horizon 2       Horizon 3




 Extend &     Build Emerging   Create Viable
Defend the       Offerings        Options
   Core
Align the right talent


Horizon 1        Horizon 2           Horizon 3




 Rowing          White Water         Diving for
  Crew            Rafting             Sunken
                                     Treasure
Define the right success metrics

Horizon 1         Horizon 2         Horizon 3




  Grow the         Prove the      Prove the user
 business…      business model…     concept…
  profitably        with scale    with compelling
                                  business model
                                    hypothesis
SUMMARY –
Placing bets on today and tomorrow

• Be clear about what you won’t focus on
• Allocate resources: time, people, dollars
• Portfolio manage: tailor talent & metrics
Leading innovation & growth
    in a changing world
Faster, Sustained   Growth

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