Mick Spencer, Founder and Managing Director
ONTHEGO Sports
Why building your brand is
key to getting customers
WiFi: QB Connect Password: Connect2017#QBConnect

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Mick Spencer
Founder and Managing Director
ONTHEGO Sports
Today’s speaker

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What was involved
A challenging upbringing
Uncovering gold in adversity
$150 is all you need
Saying yes with no idea what
is around the corner
Trust the path will work
Following why not what
Where it began
The garage days

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Building for a better future
My personal challenges
Connect with customers better through the why
of their purchases
Integrating smart marketing in a clouded market
People want for good, not just good.
The why
Social impact

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When it all made sense – 4 X P
PURPOSE
PEOPLE
PLANET PROFIT

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Corporate
Notable customers
Elite Sports
Notable customers
Where we are today
Grassroots love us, the best trust us as preferred suppliers

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Ripe for disruption
Changing the industry

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What I stood for personally – active life.
My nickname
Global feel
Easily translated
OTG
Focused on: Delivery in full, trust, dependability, do what we say.
Our brand
How did it come about?

What’s the true value of a brand?
At recent M&A transactions:
Private = .5 x
Tired = 1x
Up & coming = 5x
Lustful = 10x +

Personal Brand > Company Brand
Why in 2017 brand means everything
Customers are smarter than EVER. They know everything about you
Brand is the annuity of future sales
People saying brands are less relevant, and its all search. WRONG.
Now more than valuable or bigger opportunity than ever

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Trust
Transparency
Ambassador
Personal brand Corporate brand
Trust
Transparency
Stand for?
It’s a clouded market. Cut through is key. There is a
BIG opportunity to be your companies ambassador

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What does the customer actually care about
What do we want to be known for?
What do we want people to think of when they hear your name?
What lasting legacy do we want to leave?
Are we being open and honest?
What we found was very important in branding

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Publicity – What are you doing in your local area, publications etc.?
Internet – Blogging. Content drives awareness
Social Media – Is your following consistent with your brand? Engagement?
Regular Speaking – Is there a topic you LOVE that can assist others?
Networking – Events; Community, BRAND your local area
Tips & Lessons for building a personal brand
That has helped us! (On a bootstrapped budget)

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Publicity – Talk about EVERYTHING. Journalists are killing for good press
Internet – This is serious business. Are you serious about your look?
Social Media – Is your following consistent with your brand? Engagement?
Regular Speaking – Is there a topic you LOVE that can assist others?
Networking – Events in your community / OWN your local region.
Tips & Lessons for building a personal brand
That has helped us! (On a bootstrapped budget)

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Personal brand

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Strategic alignments – The power of other brands
Awards – Content
Partnerships sponsorships – Local, national, international
Publicity
Internet – Be the best in your game. UX, delivery, everything
Company brand
That has helped us! (On a bootstrapped budget)

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OTG brand

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Defining why, who, what you are

Questions?

CONTACT US
onthegosports.com.au
Phone:
+61 2 6251 3090
Email:
info@onthegosports.com.au
ONTHEGO HQ
Unit 4B, 69-71 Darling St,
Mitchell A.C.T .2601,
AUSTRALIA

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