Mick Spencer, founder and managing director of ONTHEGO Sports, discusses the importance of building a strong brand to attract and retain customers. He explains how focusing on purpose, people, and planet over just profit helped him grow his company. Developing a clear brand identity through transparency and being an ambassador allows businesses to cut through the clutter of a crowded market. Building personal and corporate brands through content, partnerships, publicity and social media engagement provides long term benefits even on a small budget. Customers now know more than ever about companies, so having a strong brand is key to future sales and growth.