To build a groundswell of awareness, support and demand for your innovation initiatives - you need to establish a strong internal communications program.

1. Marketing InnovationKeys to Open Innovation Success Jeff Boehm Chief Marketing Officer Invention Machine

2. Key Points Successful open innovation requires a strong internal innovation framework Processes, information and communities should be integrated as three key ingredients for innovation Innovation success requires internal communications Page 2

3. Internal Innovation Foundation Page 3

4. Innovation Challenges Innovation remains an ad-hoc process Forrester: CEO’s are clamoring for continuous vs. ad-hoc innovation to stay ahead of competition Knowledge is hidden in plain sight IDC: Knowledge workers are failing in their quest to obtain the information they need Innovators work in isolation Harvard Business School: Traditional innovation approaches are outdated – firms must develop the ability to collaborate Page 4

5. An Innovation Ecosystem Innovation remains an ad-hoc process Forrester: CEO’s are clamoring for continuous vs. ad-hoc innovation to stay ahead of competition Knowledge is hidden in plain sight IDC: Knowledge workers are failing in their quest to obtain the information they need Innovators work in isolation Harvard Business School: Traditional innovation approaches are outdated – firms must develop the ability to collaborate Page 5 Information Get the right information within the right time Capture & reuse expertise & new intellectual capital Communities Innovation Activities Work collaboratively with repeatable & effective methods

6. Deploying Innovation Internally Positioning Make it relevant Show success Promotion Make it obvious Calls to action Make it easy Sustaining momentum Make it stick X MANDATE Commencing today, you will INNOVATE! Page 6

7. Positioning – Make it Relevant Value Costs Timeline Results … What does it mean to me? How does it fit into my current role? Who else is on-board? … Page 7 Audiences User Communities Executives

8. Positioning – Make it Relevant In context Meaningful Page 8 (examples removed due to confidentiality)

9. Positioning – Make it Relevant Voice of the user Page 9 (examples removed due to confidentiality)

10. Promotion – Make it Obvious Use all available channels Drumbeat – not one-off A rolling roadmap/ project plan Page 10 (examples removed due to confidentiality)

11. Promotion – Make it Obvious Use all available channels Drumbeat – not one-off A rolling roadmap/ project plan Page 11 LCD Displays Newsletter Tech fairs Blogs Tent cards Staff meetings Email Magazines Intranet Posters Tchotchkes Wiki Badges

12. Calls to Action – Make it Easy Clear instructions to learn more and engage Page 12 (examples removed due to confidentiality)

13. Sustaining Momentum – Make it Stick User Communities Regular communications (examples removed due to confidentiality)

14. Key Points Successful open innovation requires a strong internal innovation framework Processes, information and communities should be integrated as three key ingredients for innovation Innovation success requires internal communications Positioning – make it relevant & show success Promotion – make it obvious Calls to action – make it easy Sustain momentum – make it stick Page 14

15. www.inventionmachine.com www.thesustainableinnovationblog.com Page 15