1. ionSearch 2012
Rob Hughes
Home James

2. hômejames
driven by performance
SEO Content Strategies
• ionSearch 2012
Rob Hughes
@_robh_

3. hômejames
driven by performance
Outline
ˆ Top Level Process - what’s changed and what hasn’t?
ˆ What got broke? How did we sort it?
ˆ Strategy Pre-Planning
ˆ Content Creation & Distribution

4. hômejames
driven by performance
Top Level Process – Same ol’ Game

5. hômejames
driven by performance
What got broke? How did we sort it?
Anchor text isn’t what it once was

6. hômejames
driven by performance
What got broke? How did we sort it?
ˆ Site distributes and copies content
ˆ Sites writes content for contents sake
ˆ Lots of useless pages – affects crawl rate
Get rid of it now!!

7. hômejames
driven by performance
Strategy Pre-Planning
How much will
How can we
Is anything What do we it cost? How
reach our
stopping us? need to do? long will it
audience?
take?

8. hômejames
driven by performance
Creating a Structured Plan

9. hômejames
driven by performance
Conclusion
Be Smarter Be Quicker