10 most encountered myths about user experience design have been considered and discussed with the public at CodeCamp Iasi 2016, spring edition during the Design track signed by People of Design Iasi

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX
Mythbustin’
Cafe

2. www.ionutmaxim.com
© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
Who’s this guy?!
Ionut Maxim a.k.a. Maxu'
Building web toys since 2002.
Building professional web tools since 2006.
Asking “WHY?” since 2012.
Building web experiences since 2013.
Freelance UX Architect since 2014
Making you yawn LIVE at CodeCamp in 2016.

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
Who are YOU?

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is UI
1/10

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is UI
•The SLASH factor
•They both start with USER
•All UX/UI designers obviously do the
same thing
/

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is a step in the process
2/10

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is a step in the process

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is a step in the process
You need the UXD only in the
beginning, once it’s all set
you’re good to go
Bring it in, squeeze it, make it sexy, say bye-bye
Neah dude, you need the UXD
at the end to make sure it’s all
good
Oh, poor fools, but you need it
only in the middle, when you’re
cooking the core functionality

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is the process

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is limited to your website or app
3/10

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is limited to your website or app
Website

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX covers all the brand touchpoints

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is just about usability
4/10

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is about usability

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is about offering value
FunctionalityUser Interface
UsabilityTypography
Visual DesignContent Strategy
Information ArchitectureInteraction Design

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is just about the (damn!) user
5/10

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is all about the user

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is about the context
User
Needs
Business
Goals
Technical
Constraints
UX

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is expensive
6/10

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is expensive

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is flexible

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is easy, everybody can do it
7/10

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is easy, everybody can do it

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is done by only one person
8/10

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is done by only one person
The User Experience team of one
A research and survival guide
Leah Buley

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is done by only one person

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is done by the whole organization

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is a single discipline
9/10

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is a single discipline

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is delicate mix of fields

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is optional
10/10

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX is optional
“The biggest misconception is that companies have a choice
to invest in their user’s experience. To survive, they don’t.”
Joshua Porter

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
UX design is survival
Like it or not, user experience happens.
Are you willing to bet the future of your idea or the
one of your whole company on dismissing UXD from
the development mix?

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
1. UI design
2. A step in the process
3. All about your website or app
4. Just about usability
5. Just about the user
6. Expensive
7. Easy
8. The role of a single person
9. A single discipline
10. An option
It is the system that binds all together
It is the process
It is about your whole company
It is about value
It is about context
It is flexible
It is not hard if you’re passionate
It is a culture for your company
It is a delicate mix of fields
It is the means for survival
UX design is NOT

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
Questions?

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© Ionut Albert Maxim @ CodeCamp | April 23rd 2016
Thank you!
http://ionutmaxim.com