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Shopping during the pandemic

La pandémie a transformé la manière dont les Français consomment au quotidien. Des repas commandés en click and collect, à ceux consommés sur place au déconfinement, jusqu’aux plats cuisinés maisons avec les produits de producteurs locaux, Ipsos a interrogé les habitants de 28 pays via l’étude Global Advisor sur leurs changements d’habitude de consommation en pleine pandémie mondiale.

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Shopping during the pandemic

  1. 1. A Global Advisor survey 2 February, 2021 SHOPPING DURING THE PANDEMIC https://www.ipsos.com/en/how-shopping-and-eating-out-has-changed-during-pandemic
  2. 2. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 2 ‒ Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020. Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before GLOBALLY, PEOPLE DID NOT CHANGE THEIR SHOPPING HABITS AT SMALL OR LOCALLY-OWNED BUSINESSES DURING THE PANDEMIC, EXCEPT FOR EATING IN- PERSON AT RESTAURANTS. HOWEVER, THEY MASSIVELY WENT SHOPPING ONLINE. OVERVIEW 6%
  3. 3. 1. EATING IN-PERSON AT SMALL OR LOCALLY- OWNED RESTAURANTS
  4. 4. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 4 ‒ PEOPLE HAVE BEEN EATING IN- PERSON AT SMALL OR LOCALLY- OWNED RESTAURANTS SIGNIFICANTLY LESS SINCE THE COVID OUTBREAK, ESPECIALLY IN LATAM AND NORTH AMERICA. Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – Eat in-person (indoor or outdoor) at small or locally-owned restaurants.. Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020 5% 5% 5% 5% 5% 5% 5% 5%
  5. 5. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 5 ‒ Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – Eat in-person (indoor or outdoor) at small or locally-owned restaurants Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020 MORE THAN 80% OF PEOPLE IN CHILE, PERU, MEXICO, AND ARGENTINA SAY THEY’VE EATEN LESS IN-PERSON (INDOOR OR OUTDOOR) AT SMALL OR LOCALLY-OWNED RESTAURANTS.
  6. 6. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 6 ‒ 59% 66% 57% 64% 68% Age under 35 Age 35-49 Age 50-74 Men Women All, all countries: 63% 60% 63% 64% Household Income Low Household Income Medium Household Income High WORLWIDE, 68% OF THOSE AGED 50-74 AND 66% OF WOMEN SAY THEY’VE BEEN EATING LESS IN-PERSON AT SMALL OR LOCALLY- OWNED RESTAURANTS. Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – Eat in-person (indoor or outdoor) at small or locally-owned restaurants.. Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020
  7. 7. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 7 ‒ GLOBALLY, 31% SAY THEY’VE EATEN IN- PERSON AT SMALL OR LOCALLY-OWNED RESTAURANTS AS MUCH THAN BEFORE SINCE THE COVID OUTBREAK. 53% OF THE JAPANESE HAVE NOT CHANGED THEIR EATING-OUT HABITS. Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – Eat in- person (indoor or outdoor) at small or locally- owned restaurants - as much as before. Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020 14% 14% 14% 15% 17% 24% 26% 26% 26% 26% 29% 29% 30% 32% 33% 34% 35% 35% 36% 37% 38% 38% 38% 43% 44% 46% 50% 53% 31% Chile Mexico Peru Argentina Colombia Turkey Canada Netherlands Brazil South Africa Great Britain the US South Korea India Malaysia Italy Russia Spain Belgium Sweden France China Saudi Arabia Australia Germany Poland Hungary Japan All Countries
  8. 8. 2. EAT TAKE-OUT OR HOME- DELIVERED MEALS FROM SMALL OR LOCALLY-OWNED STORES AND RESTAURANTS
  9. 9. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 9 ‒ USAGE OF TAKE-OUT AND HOME-DELIVERY MEALS FROM SMALL OR LOCAL RESTAURANTS HAS STAYED THE SAME OR INCREASED IN ALL REGIONS. THE INCIDENCE OF CONSUMERS REPORTING A DECREASE IS HIGHEST IN MIDDLE EAST- AFRICA, LATAM AND BRICS. Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – Eat take-out or home-delivered meals from small or locally-owned stores and restaurants Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020
  10. 10. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 10 ‒ 29% 29% 30% 31% 32% 35% 35% 37% 39% 40% 40% 43% 44% 45% 45% 46% 48% 50% 51% 52% 52% 53% 54% 55% 57% 59% 61% 72% 45% Mexico Peru Chile Colombia South Africa Argentina Turkey India Saudi Arabia Malaysia Brazil South Korea Canada the US China Great Britain Italy France Spain Belgium Russia Netherlands Australia Germany Sweden Poland Hungary Japan All Countries Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – Eat take-out or home-delivered meals from small or locally-owned stores and restaurants – as much as before GLOBALLY 45% SAY THEY’VE EATEN AS MUCH AS BEFORE AT TAKE-OUT OR HOME- DELIVERED MEALS FROM SMALL OR LOCALLY-OWNED STORES AND RESTAURANTS. Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020
  11. 11. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 11 ‒ Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – Eat take-out or home-delivered meals from small or locally- owned stores and restaurants GLOBALLY, 32% SAY THEY’VE EATEN TAKE-OUT OR HOME-DELIVERED MEALS FROM SMALL OR LOCALLY- OWNED STORES AND RESTAURANTS LESS OFTEN THAN BEFORE, BUT BEHAVIOURS VARY A LOT FROM ONE COUNTRY TO ANOTHER. Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020
  12. 12. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 THE LESS PEOPLE EAT IN-PERSON AT SMALL/LOCALLY-OWN RESTAURANTS, THE MORE THEY GET TAKEOUT/DELIVERY FROM THEM [CELLRANGE] [CELLRA… [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRA NGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] [CELLRANGE] R² = 0.483 40 45 50 55 60 65 70 75 80 85 10 15 20 25 30 35 40 % Eat LESS in-person at small or locally-owned restaurants % Eat MORE take-out or home-delivered meals from small or locally-owned stores and restaurants Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020
  13. 13. 3. SHOPPING IN-PERSON AT SMALL OR LOCALLY- OWNED BUSINESSES
  14. 14. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 14 ‒ GLOBALLY, MORE THAN HALF (54%) HAVE NOT CHANGED THEIR HABITS OF SHOPPING IN-PERSON AT SMALL OR LOCALLY-OWNED BUSINESSES, BUT ATTITUDES DIFFER GREATLY ACROSS COUNTRIES. 34% 38% 42% 42% 43% 44% 45% 46% 46% 46% 47% 48% 48% 49% 51% 52% 52% 58% 60% 60% 65% 66% 68% 69% 69% 69% 73% 78% 54% Peru Turkey India Argentina Malaysia Chile South Korea South Africa Colombia Mexico Great Britain China Saudi Arabia Brazil the US Canada Netherlands Italy Belgium Spain France Australia Poland Hungary Germany Sweden Russia Japan All Countries % As much as before Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020 Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – shop in-person at small or locally-owned businesses - as much as before
  15. 15. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 15 ‒ Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020 IN TURKEY AND SOUTH KOREA PEOPLE SAY THEY’VE SHOPPED LESS OFTEN AT SMALL SHOPS. IT IS ALSO THE CASE, IN MALAYSIA, THE U.S. AND CHINA. IN MOST LATAM COUNTRIES (EXCEPT BRAZIL) PEOPLE SAY THEY SHOPPED LOCALLY MORE OFTEN. IT IS ALSO THE CASE, IN SMALLER PROPORTION, IN INDIA, GREAT BRITAIN AND SOUTH AFRICA. Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – shop in-person at small or locally-owned businesses
  16. 16. 4. BUYING GOODS SOURCED FROM LOCAL FARMERS OR MANUFACTURERS
  17. 17. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 17 ‒ GLOBALLY, THE HABIT OF BUYING GOODS SOURCED FROM LOCAL FARMERS OR MANUFACTURERS HAS REMAINED STABLE (61%). HOWEVER, TWO GROUPS OF COUNTRIES SHOW EITHER INCREASE OR DECREASE IN THIS TYPE OF PURCHASE. 37% 44% 44% 45% 47% 47% 50% 53% 55% 56% 56% 58% 62% 63% 63% 65% 65% 68% 68% 69% 70% 70% 71% 72% 73% 73% 77% 84% 61% Peru Chile Colombia India Saudi Arabia Argentina Mexico South Africa Turkey China Brazil Malaysia South Korea Italy France Great Britain Canada Spain Belgium Australia Russia Netherlands the US Hungary Germany Poland Sweden Japan All Countries Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – Buy goods sourced from local farmers or manufacturers Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020 Base: c. 20504 online interviews across 28 countries, 20 November – 4 December 2020.
  18. 18. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 18 ‒ Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – Buy goods sourced from local farmers or manufacturers Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020 THE FREQUENCY OF BUYING GOODS SOURCED FROM LOCAL FARMERS OR MANUFACTURERS HAS INCREASED IN INDIA AND MOST LATAM COUNTRIES. HOWEVER, IT HAS DECREASED IN SAUDI ARABIA, ARGENTINA, SOUTH KOREA, AND CHINA.
  19. 19. 5. SHOPPING ONLINE
  20. 20. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 20 ‒ GLOBALLY, 43% REPORT HAVING SHOPPED ONLINE MORE OFTEN. NORTH AMERICA AND LATAM COUNTRIES SHOW THE LARGEST INCREASES. Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – shop online. Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020
  21. 21. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 21 ‒ PEOPLE IN CHILE, GREAT BRITAIN, SOUTH KOREA, AND MALAYSIA ARE THOSE MOST LIKELY TO SAY THEY’VE SHOPPED ONLINE MORE THAN BEFORE SINCE THE COVID OUTBREAK. Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – shop online. Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020
  22. 22. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 22 ‒ 41% 45% Q: Since the COVID outbreak, have you been doing each of the following more often, less often, or just as often as you did before – shop online more than before. 45% 44% 40% Age under 35 Age 35-49 Age 50-74 Men Women All, all countries: 43% 37% 43% 49% Household Income Low Household Income Medium Household Income High HIGH-INCOME HOUSEHOLDS SHOW THE MOST SIGNIFICANT INCREASE IN ONLINE SHOPPING. Base: 20,504 online adults aged 16-74 across 28 countries, 20 November – 4 December 2020
  23. 23. © Ipsos | Global Advisor, shopping habits during the pandemic - December 2020 © Ipsos | Doc Name 23 ‒ Technical note These are the results of a 28-market survey conducted by Ipsos on its Global Advisor online platform. Ipsos interviewed a total of 20,504 adults aged 18-74 in the United States, Canada, Malaysia, South Africa, and Turkey, and 16-74 in 22 other markets between Friday, November 20 and Friday, December 4, 2020. The sample consists of approximately 1,000 individuals in each of Australia, Belgium, Brazil, Canada, mainland China, France, Germany, Great Britain, Italy, Japan, Spain, and the U.S., and 500 individuals in each of Argentina, Chile, Hong Kong, Hungary, India, Malaysia, Mexico, the Netherlands, Peru, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden, and Turkey. The samples in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, the Netherlands, Poland, South Korea, Spain, Sweden, and the U.S. can be taken as representative of their general adult population under the age of 75. The samples in Brazil, Chile, mainland China, Hong Kong, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa, and Turkey are more urban, more educated, and/or more affluent than the general population. The survey results for these countries should be viewed as reflecting the views of the more “connected” segment of their population. The data is weighted so that each country’s sample composition best reflects the demographic profile of the adult population according to the most recent census data. Where results do not sum to 100 or the ‘difference’ appears to be +/-1 more/less than the actual, this may be due to rounding, multiple responses, or the exclusion of “don't know” or not stated responses. The precision of Ipsos online polls is calculated using a credibility interval with a poll of 1,000 accurate to +/- 3.5 percentage points and of 500 accurate to +/- 5.0 percentage points. For more information on Ipsos' use of credibility intervals, please visit the Ipsos website. The publication of these findings abides by local rules and regulations.

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