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Ipsos MORI Captains of Industry Survey 2016

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More than four in five business leaders hope UK voters will vote to “stay” in the forthcoming EU referendum according to a new Ipsos MORI study.
The findings, from “Captains of Industry”, a survey of more than 100 of the most senior figures in top UK companies, show most think continuing EU membership would be best for their business (87%), are personally hoping for a “stay” result in the forthcoming referendum (87%) and would themselves vote to stay in (83%) if there was a referendum tomorrow.

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Ipsos MORI Captains of Industry Survey 2016

  1. 1. . 05/01/2015 Core Question Deck Captains of Industry 2015
  2. 2. . C4. What do you see as the most important issues facing Britain today? 2 The most important issues facing Britain today Our role within Europe Poor political leadershipTerrorism World EconomySkills shortageImmigration Uncertainty in Middle East/China Base: British Captains of Industry (102) Interviewed Sept – Dec 2015 61% 21% 15% 15% 14% 14% 14% 44% 12% 4% 2% 11% 7% 1% 4% 5% 2015 2014 2013 N/AN/A N/AN/A N/A
  3. 3. . Company optimism levels C2. Do you think that business for your own company will improve, stay the same or get worse over the next 12 months? 3 0 10 20 30 40 50 60 70 80 90 100 General election General election General election General election 57% 7% Year 57% 36% 7% Improve Stay the same Get worse Don’t know General election Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  4. 4. . Company optimism since 1987 C2. Do you think that business for your own company will improve, stay the same or get worse over the next 12 months? 4 0 10 20 30 40 50 60 70 80 90 100 Year General election General election General election General election General election General election 57% 7% General election Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  5. 5. . C5. And, what are the most important problems facing your company today? What other problems are particularly important? 5 The most important problems facing companies today Impact of regulation Finding & retaining the right staff Growth challenges Digital transformationRegulation Skills shortage Issues surrounding China Base: British Captains of Industry (102) Interviewed Sept – Dec 2015 17% 11% 10% 9% 8% 8% 17% 6% 7% 9% 18% 9% 9% 4% 2015 2014 2013 N/A N/A N/A N/A
  6. 6. . Will the government’s policies improve the state of the British economy? C3. To what extent do you agree with the following statement? In the long term, this government's policies will improve the state of the British economy 6 0 10 20 30 40 50 60 70 80 90 100 General election General election General election General election 96% 1% Year 29% 67% 3% 1% Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree No opinion General election Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  7. 7. . 83% 12% 2% 3% 87% 7% 4% 2% Preferred outcome of the EU referendum for business and Captains’ voting intentions CEU9/10/0 As you may know, the government has pledged to hold a referendum on the United Kingdom’s membership of the European Union by 2017. 7 Which outcome of the referendum do you think would be best for your business? And which outcome would you personally prefer? And if there were a referendum now on whether Britain should stay in or leave the European Union, how would you vote? UK staying in the EU Don’t know UK leaving the EU Refused Stay in Don’t know Get out Refused Base: British Captains of Industry (102) Interviewed Sept – Dec 2015 87% 7% 3% 3%
  8. 8. . Captains’ preference for Britain’s future role in Europe CEU1. Which of these options best describes your own preference for Britain’s future role in Europe? 8 7% 39%49% 1% 4% Britain and other member states of the EU moving towards closer political and economic integration Britain's relationship with Europe remaining broadly the same as at presentBritain returning to being part of an economic community, without political links Britain leaving the EU altogether Other Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  9. 9. . Impact of the UK voting to leave the EU on Britain, trade, foreign investment, business prospects and recruitment CEU4. Overall, if the United Kingdom voted to leave the European Union in a referendum, please can you tell me what kind of impact, positive or negative, this would have on the following? 9 13% 7% 5% 5% 3% 49% 15% 61% 23% 17% 76% 20% 31% 63% 28% 47% 52% 20% 56% 6% 15% 6% 25% 26% 23% Britain’s trade with the rest of the world The British economy overall Your company’s prospects Britain’s standing in the world Foreign investment in the UK Your company’s ability to attract and retain talent Britain’s trade with Europe Very positive Fairly positive Would make no difference Fairly negative Very negative Don’t know Base: British Captains of Industry (102) Interviewed Sept – Dec 2015 Responses less than 3% are not shown 2% 2%
  10. 10. . 57% 48% 47% 29% 29% 22% 22% 18% 10% 7% Ease of visa free recruitment of people from across the EU Ease of cross- border trading within the EU Being part of the Single Market Ease of access to customers in the EU Being part of EU Free Trade Agreements A single regulatory framework in the EU for your industry sector EU initiatives to support business, e.g. European Investment Bank, Structural Funds Harmonisation of standards across the EU There are no significant benefits to our business from the UK’s membership of the EU Other 10 The most significant advantages to UK business of EU membership CEU2. Which, if any, of the following are the most significant advantages to your business of the UK’s membership of the European Union? Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  11. 11. . 11 The most significant disadvantages to UK businesses of EU membership CEU3. Which, if any, of the following are the most significant disadvantages to your business of the UK’s membership of the European Union? 67% 54% 43% 40% 34% 13% 6% 5% 1% The volume of EU regulation Regulatory changes from the EU Uncertainty over the UK’s membership of the EU Uncertain economic outlook for the EU Uncertainty around the future of the euro / eurozone Industry-specific taxation from the EU The incompleteness of the Single Market Other Don’t know Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  12. 12. . Captains’ attitudes to the EU referendum, Europe’s economy, the debt crisis in the Eurozone and EU reform CEU5. To what extent do you agree or disagree with the following statements about Britain’s relationship with the EU? 12 30% 19% 12% 8% 51% 56% 43% 17% 19% 7% 7% 17% 15% 22% 12% 15% 25% 36% 35% 4% 4% 23% 23% Business leaders should play an active part in the referendum campaign Europe’s economy is too inflexible to face the challenges of the modern world The debt crisis in some Eurozone countries is a significant risk to the British economy Britain would be better off leaving the EU than being part of an unreformed EU The debt crisis in some Eurozone countries is a significant risk to my company Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree Don’t know Base: British Captains of Industry (102) Interviewed Sept – Dec 2015 Responses less than 3% are not shown
  13. 13. . Business planning for a possible British exit from the EU and consultation by the government CEU6. Which, if any, of the following apply to your company? Please choose all that apply. 13 36% 25% 7% 5% 1% 43% We are carrying out planning scenarios for a possible British exit of the EU We expect to be consulted by the government on what reform agenda to pursue in negotiation with the EU We have been consulted by the government on what reform agenda to pursue in negotiations with the EU We have reduced or delayed investment programmes because of uncertainty about the outcome of the referendum We have donated or are considering donating to one of the referendum campaigns None of these Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  14. 14. . Perceptions of the level of regulation affecting UK businesses C90. Do you feel that the level of regulation affecting business in the UK overall has been increasing or decreasing over the last 12 months or has there been no change? 14 67% 2% 31% Increasing Decreasing No change 64% 5% 31% 69% 2% 29% 2013 2014 2015 Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  15. 15. . Attitude to the effect of the level of regulation on UK business and the UK economy C3. To what extent do you agree or disagree with each of the following statements? 23 28 35 35 54 51 46 48 15 8 15 7 7 12 2 10 2 2 1 2015 2014 2013 2012 Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree The level of regulation on UK businesses is harming the UK economy Net percentage points (% Agree - % Disagree) 2012 +72pp 2013 +77pp 2014 +67pp 2015 +68pp Base: British Captains of Industry 102 interviewed Sept – Dec 2015, 108 interviewed Sept – Dec 2014, 105 interviewed Sept – Dec 2013, 103 interviewed Sept – Dec 2012
  16. 16. . 31% 65% 2% 2% Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree No opinion Attitudes to the UK as an attractive place to invest C3. To what extent do you agree or disagree with the following statement? 19% 63% 12% 5% 1% 42% 50% 3% 3% 2% 2013 2014 2015 The UK is currently an attractive place to invest Base: British Captains of Industry (102) interviewed Sept – Dec 2015, (108) interviewed Sept – Dec 2014, (105) interviewed Sept-Dec 2013
  17. 17. . Which is the best country in terms of the environment for doing business and the most attractive for investment C42. In the current climate, which of the following countries do you believe offers the best environment for doing business? C43. Which of the following countries do you believe are the most attractive for investment? 17 45%39% USA 33% 19% UK 6%1% Canada 2% Mexico 1% Australia Best environment Most attractive 1%2% Germany 2% Brazil 1%8% China 1%5% Middle East 8%2% Singapore 1%2% Africa 3% Spain 1%11% India Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  18. 18. . Attitudes to the effect of a slowdown in the Chinese Economy on the British Economy and on Captains’ companies C44. To what extent do you agree or disagree with each of the following statements? 18 12 11 64 33 9 18 14 27 9 2 2 Strongly agree Tend to agree Neither agree nor disagree Tend to disagree Strongly disagree No opinion A slowdown in the Chinese Economy over the next 12 months is a significant risk to the British economy A slowdown in the Chinese Economy over the next 12 months is a significant risk to my company Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  19. 19. . Positive and negative effects on companies of government’s attitude, low oil prices, potential interest rate rise, auto-enrolment, the strength of the pound and the introduction of the National Living Wage C45. Overall how much of a positive or negative effect are each of the following having on your company? 19 7% 13% 4% 6% 4% 6% 54% 42% 23% 20% 21% 15% 20% 21% 39% 57% 41% 58% 17% 15% 31% 13% 26% 15% 8% 3% 6% 5% The current government’s attitude to UK businesses Current low oil prices The likelihood of interest rates rising in the next 12 months Employer provided auto-enrolment pension scheme for all employees The strength of the pound compared to other global currencies Planned introduction of the National Living Wage Very positive Fairly positive Neither positive or negative Fairly negative Very negative No opinion Base: British Captains of Industry (102) Interviewed Sept – Dec 2015 Responses less than 3% are not shown 1%1%
  20. 20. . 0 10 20 30 40 50 60 70 80 '81 '83 '85 '86 '87 '88 '89 '90 '91 '92 '93 '94 '95 '96 '97 '98 '99 2000 '01 '02 '03 '04 '05 '06 '07 '08 '09 10 11 12 13 '14 15 The most impressive business person in Britain at the moment 20 Base: British Captains of Industry 2015 (102), 1981-2014. C26. Who do you think is the most impressive business person in Britain at the moment? Who else? Lord Weinstock Lord Weinstock Sir John Harvey- Jones Lord Hanson Lord Hanson Sir David Simon Richard Branson Sir Colin Marshall Sir Richard Sykes Lord Browne Lord Browne Sir Terry Leahy Sir Terry Leahy Sir John Rose Sir Richard Branson Justin King Sir Richard Branson Sir James Dyson 14% Sir Martin Sorrell 14% 2015 Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  21. 21. . The most admired British company 21 C26B. And which British company do you most admire? 10% 10% 14% 7% 7% 5% 3% 14% 10% 10% 7% 7% 5% 3% 2% 2% 2% 2% John Lewis Jaguar British Airways Dyson Rolls Royce Virgin HSBC First Direct BP JCB Spirax Sarco Base: British Captains of Industry (102) Interviewed Sept – Dec 2015
  22. 22. . Methodology  This report presents findings of the 2015 study of Captains of Industry, widely acknowledged as the authoritative source of opinion on Britain's business elite  Respondents are executive board-level directors and chairmen  Companies are from:  top 500 industrials by turnover; and  top 100 financial companies by capital employed  A total of 102 respondents took part, details of which are provided below  Fieldwork: September – December 2015  97 interviews were conducted face-to-face and 5 by telephone 22
  23. 23. . Composition of the sample 23 Sector 2015 Services/ Retailing 21% Financial/ Banking 18% Technology/ Media/ Telecoms 14% Construction 13% Utilities 8% Manufacturing 8% Transport/ Distribution 7% Mining/ Minerals/ Natural Resources 4% Other 11% FTSE Index 2015 FTSE 100 19% FTSE 250 34% Other listed and Private 47% Job Title 2015 Chief Executive 37% Chairman 26% Chief Financial Officer 12% Finance Director 9% Chief Operating Officer 2% Other 11% Employees 2015 1-999 28% 1000-4,999 44% 5000+ 27% Head Office Location 2015 London 52% Outside London 48% Classification 2015 Primarily B2B 49% Primarily B2C 28% Mix of B2B and B2C 22% Other 1%

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