British adults most likely to see Conservatives as having a ‘good campaign’ as the public increasingly expects a Conservative majority following next week’s election.

1. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
IPSOS MORI
CAMPAIGN TRACKER
DECEMBER 2019

2. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
Which issues will
help decide your
vote?
Looking ahead to the General
Election, which, if any, issues do
you think will be very important
to you in helping you decide
which party to vote for?
Base: 2,253 Online British adults 18+, 29 November to 2 December, 2019
2
2%
3%
4%
5%
10%
13%
13%
15%
15%
16%
19%
20%
20%
21%
23%
23%
26%
27%
27%
27%
29%
29%
29%
34%
54%
59%
Other
Don’t know
Nothing – I won’t vote
Scottish independence/devolution
Foreign/overseas aid
Animal welfare
Unemployment
Defence/ security/ foreign affairs
Issues affecting families/children/childcare
Public transport/ roads
Benefits
Taxation
Lack of faith in politicians/parties/government
Inflation/rising cost of living
Pensions
Housing
Poverty/Inequality
Education/ schools
Managing the economy/ economic situation
Public services generally
Protecting the environment/ climate change
Immigration
Care for older and disabled people
Crime and anti-social behaviour/ law and order
Europe/ EU/Brexit
Healthcare/ NHS/ hospitals
Source: Ipsos MORI General Election 2019 Campaign Tracker
% from 15-18
November
60%
56%
32%
32%
30%
30%
28%
30%
27%
23%
22%
21%
23%
22%
21%
18%
20%
16%
16%
16%
10%
14%
5%
2%
3%
3%
% from 29 Nov – 2 Dec % from 8-11
November
54%
55%
32%
31%
26%
27%
23%
26%
24%
21%
23%
21%
24%
21%
20%
17%
19%
13%
15%
14%
10%
14%
5%
2%
3%
3%
% from 22-26
November
62%
57%
31%
31%
29%
29%
28%
28%
28%
25%
24%
23%
23%
22%
21%
20%
19%
15%
14%
14%
13%
13%
5%
1%
3%
3%

3. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
28%
31%
33%
34%
34%
37%
37%
41%
48%
71%
Benefits
Crime
Housing
Care for older and
disabled
Education/schools
Protecting the
environment
Public services
Poverty/inequality
Brexit/EU
Health care/NHS
Which issues will help decide your vote? By party
Top ten issues for 2017 Conservative voters
23%
24%
24%
26%
27%
35%
40%
41%
54%
68%
Protecting the
environment
Education/schools
Taxation
Pensions
Care for older and
disabled people
Managing the economy
Immigration
Crime
Health care/NHS
Europe/EU/Brexit
Looking ahead to the General Election, which, if any, issues do you think will be very important to you
in helping you decide which party to vote for?
3
Source: Ipsos MORI General Election 2019 Campaign Tracker
% from 15-18
November
69%
58%
38%
46%
40%
35%
24%
22%
21%
27%
% from 8-11
November
68%
55%
41%
38%
33%
30%
23%
22%
20%
23%
% from 29 November – 2 December
Top ten issues for 2017 Labour voters
% from 15-18
November
68%
47%
33%
31%
33%
33%
33%
34%
29%
29%
% from 8-11
November
65%
49%
39%
29%
29%
32%
33%
29%
27%
30%
% from 29 November – 2 December
Base: 2,253 Online British adults 18+, 2017 Conservative party voters (630), 2017 Labour party voters (659) 29th November to 2nd December 2019
% from 22-26
November
70%
65%
40%
41%
35%
36%
23%
26%
23%
22%
% from 22-26
November
72%
51%
38%
40%
37%
37%
33%
39%
27%
28%

4. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
23%
23%
24%
28%
28%
30%
40%
46%
59%
64%
Lack of faith in politics
Education/schools
Public services
Pensions
Managing the economy
Care for elderly/disabled
Crime
Immigration
Health care/NHS
Brexit/EU
Looking ahead to the General Election, which, if any, issues do you think will be very important to you
in helping you decide which party to vote for?
4
Base: 2,253 Online British adults 18+, 2016 Leave voters (840), 2016 Remain voters (1022), 29th November to 2nd December 2019
Source: Ipsos MORI General Election 2019 Campaign Tracker
% from 15-18
November
63%
62%
49%
39%
35%
31%
24%
26%
26%
26%
% from 8-11
November
64%
55%
43%
43%
35%
28%
26%
23%
20%
22%
% from 29 November – 2 December
26%
30%
31%
33%
33%
34%
36%
40%
56%
68%
Housing
Crime
Managing the economy
Education/schools
Care for elderly/disabled
Poverty/inequality
Public services
Protecting the
environment
Brexit/EU
Health care/NHS
% from 15-18
November
64%
59%
39%
34%
29%
36%
31%
34%
30%
24%
% from 8-11
November
61%
58%
34%
29%
33%
32%
29%
31%
26%
24%
% from 29 November – 2 December
Which issues will help decide your vote? Leave vs Remain
Top ten issues for those who voted leave in 2016 EU Referendum Top ten issues for those who voted remain in 2016 EU Referendum
% from 22-26
November
65%
64%
49%
38%
38%
29%
29%
25%
21%
25%
% from 22-26
November
66%
57%
40%
36%
29%
28%
36%
33%
28%
28%

5. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
Which party has the
best policies?
Thinking about the issues which
are most important to you, which
party, if any, do you think has the
best policies to address them?
5
Base: 2,253 Online British adults 18+, 29 November to 2 December, 2019 Source: Ipsos MORI General Election 2019 Campaign Tracker
9%
10%
11%
*
*
2%
3%
6%
9%
22%
27%
Don't know
None of them
Different parties are better on
different policies
Another party
Plaid Cymru
The Scottish National Party
(SNP)
The Green Party
The Brexit Party
The Liberal Democrats
The Labour Party
The Conservative Party
% from 15-18
November
26%
22%
9%
6%
3%
2%
1%
*
11%
8%
11%
% from 8-11
November
26%
19%
12%
8%
3%
3%
*
1%
9%
8%
10%
% from 29 Nov – 2 Dec
% from 22-16
November
25%
23%
9%
7%
3%
3%
*
1%
12%
9%
9%

6. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public6
The Conservative party
24%
23%
24%
21%
26%
25%
23%
23%
26%
29%
30%
29%
38%
35%
34%
34%
51%
50%
49%
50%
45%
42%
49%
48%
55%
52%
51%
51%
41%
43%
43%
45%
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
The Labour party
The Liberal Democrats
The Brexit Party
Source: Ipsos MORI General Election 2019 Campaign Tracker
-9
-8
-3
-21
-23
-29
-26
-17
-19
-25
-27
-27
Base: 2,253 Online British adults 18+, 29 November to 2 December, 2019
Favourability
towards the parties:
To what extent, if at all, do you
have a favourable or
unfavourable opinion of the
following politicians and
political parties?
UnfavourableFavourable Net
Favourable
-11
-22
-25
-29

7. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
Unfavourable
7
Boris Johnson, Leader of the Conservative party
24%
26%
24%
22%
24%
22%
19%
18%
23%
22%
24%
22%
36%
36%
33%
33%
54%
54%
54%
55%
44%
41%
50%
49%
62%
60%
59%
60%
44%
45%
47%
47%
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
Jeremy Corbyn, Leader of the Labour party
Jo Swinson, Leader of the Liberal Democrats
Nigel Farage, Leader of the Brexit Party
Favourable
Base: 2,253 Online British adults 18+, 29 November to 2 December, 2019 Source: Ipsos MORI General Election 2019 Campaign Tracker
Net
Favourable
-14
-9
-8
-38
-38
-39
-31
-19
-20
-33
-28
-30
Favourability
towards party
leaders:
To what extent, if at all, do you
have a favourable or
unfavourable opinion of the
following politicians and
political parties?
-30
-31
-35
-14

8. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public8
Source: Ipsos MORI General Election 2019 Campaign Tracker
Who is having a
good campaign?
And regardless of which party
you support, on balance do you
think each of the following have
had a good or bad campaign
since the General Election was
announced at the end of
October?
Base: 2,253 Online British adults 18+, 29 November to 2 December, 2019
The Conservative party
19%
19%
19%
16%
23%
20%
19%
17%
21%
25%
28%
23%
27%
27%
27%
31%
36%
41%
40%
41%
32%
33%
39%
41%
44%
42%
39%
48%
35%
35%
34%
34%
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
22-25 Nov
29 Nov-2 Dec
The Labour party
The Liberal Democrats
The Brexit Party
Net
good
-3
-8
-8
-25
-17
-23
-24
-13
-9
-25
-22
-17
A bad campaignA good campaign
-21
-20
-11
-7

9. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
What will the
election outcome
be?
As you probably know, the
general election may result in a
clear majority for one party that
can make decisions without
consulting, or it may result in a
Hung Parliament where no party
has an overall majority so parties
must compromise and reach
agreement to make decisions.
Thinking ahead to the next
general election, which of the
following outcomes do you think
is most likely?
9
20%
59%
44%
4%
9%
10%
25%
33%
22%
57%
43%
4%
11%
11%
27%
30%
19%
59%
43%
3%
10%
9%
27%
32%
19%
63%
38%
2%
9%
10%
34%
29%
A Conservative majority
government
A Labour majority
government
A hung parliament with
Labour as the biggest party
Another result
Hung parliament
Labour as the largest party
Source: Ipsos MORI General Election 2019 Campaign Tracker
A hung parliament with the
Conservatives as the biggest party
Conservatives as the largest party
8-11 Nov
15-18 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
29 Nov-2 Dec
8-11 Nov
15-18 Nov
29 Nov-2 Dec
Base: 2,253 Online British adults 18+, 29 November to 2 December, 2019
22-25 Nov
22-25 Nov
22-25 Nov
22-25 Nov
22-25 Nov
22-25 Nov
22-25 Nov
22-25 Nov

10. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
Confidence in parties
improving public
services / credible
spending plans
How confident, if at all, are you that the
each of the following parties, will improve
the state of Britain’s public services, if
they are in government after the general
election on 12 December?
How confident, if at all, are you that the
each of the following parties has got a
credible plan to pay for improvements to
public services, if they are in government
after the general election on 12
December?
Not confident
10
The Conservative party
24%
28%
30%
35%
34%
34%
63%
61%
61%
56%
56%
56%
The Labour party
The Liberal Democrats
Confident
Source: Ipsos MORI General Election 2019 Campaign Tracker
Base: 1,127 Online British adults 18+, 29 November to 2 December, 2019
Has a credible plan to
pay for improvements
Will improve public
services
Has a credible plan to
pay for improvements
Will improve public
services
Has a credible plan to
pay for improvements
Will improve public
services

11. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
Confidence parties will
improve public services
How confident, if at all, are you
that the each of the following
parties, will improve the state of
Britain’s public services, if they
are in government after the
general election on 12
December?
Not confident
11
The Conservative party
28%
35%
34%
61%
56%
56%
The Labour party
The Liberal Democrats
Confident
Net= -22
Net= -21
Net= -33
Source: Ipsos MORI General Election 2019 Campaign Tracker
Base: 1,127 Online British adults 18+, 29 November to 2 December, 2019

12. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
Confidence parties have a credible
plan to pay for improvements to
public services
How confident, if at all, are you
that the each of the following
parties has got a credible plan
to pay for improvements to
public services, if they are in
government after the general
election on 12 December?
Not confident
12
The Conservative party
24%
30%
34%
63%
61%
56%
The Labour party
The Liberal Democrats
Confident
Net= -22
Net= -31
Net= -39
Source: Ipsos MORI General Election 2019 Campaign Tracker
Base: 1,127 Online British adults 18+, 29 November to 2 December, 2019

13. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
Confidence parties will increase
equality of opportunity
Not confident
13
The Conservative party
28%
34%
33%
58%
55%
56%
The Labour party
The Liberal Democrats
Confident
Net= -23
Net= -21
Net= -30
Source: Ipsos MORI General Election 2019 Campaign Tracker
Base: 1,127 Online British adults 18+, 29 November to 2 December, 2019
How confident, if at all, are you
that the each of the following
parties will increase equality of
opportunity for people in Britain
to get ahead, if they are in
government after the general
election on 12 December?

14. © Ipsos | Ipsos MORI General Election 2019 Campaign Tracker | December 2019 | Public
Technical Note
14
Ipsos MORI interviewed a representative sample of 2,253 adults 18+ across Great Britain.
Interviews were conducted online: 29th November to 2nd December 2019. Data are weighted
by gender, region, social grade, age, working status and education to match the profile of
the population.
Where percentages do not sum to 100 this may be due to computer rounding, the exclusion
of “don’t know” categories, or multiple answers. An asterisk (*) denotes any value of less
than half a per cent.
Questions are asked of the total sample of n=2,253 unless otherwise stated.

15. Gideon Skinner
Research Director
gideon.skinner@ipsos.com
Glenn Gottfried
Research Manager
glenn.gottfried@ipsos.com
Keiran Pedley
Research Director
keiran.pedley@ipsos.com
Ipsos MORI
GENERAL ELECTION 2019
CAMPAIGN TRACKER
For more information
Cameron Garrett
Senior Research Executive
cameron.garrett@ipsos.com