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Ipsos MORI Issues Index: October 2017

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The October Ipsos MORI/Economist Issues Index shows a slight rise in the proportion who are worried about Brexit; half (49%) consider it one of the biggest issue facing Britain, three percentage points higher than the score in September. The proportion who see it as the biggest single issue has risen too, from 31% in September to 34% now.

The other issues in the top five remain in the same positions they were in September – the NHS (42%), immigration (25%), education (21%) and the economy (19%).

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Ipsos MORI Issues Index: October 2017

  1. 1. October 2017 ECONOMIST/IPSOS MORI ISSUES INDEX Contacts: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com 020 7347 3000
  2. 2. 2 Issues Facing Britain – October Base: 983 British adults 18+, 6 – 16 October 2017 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 49% 42% 25% 21% 19% 18% 18% 15% 13% 12% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Immigration/immigrants Education Economy Defence/foreign affairs/terrorism Housing Crime/Law and Order/ASB Poverty/Inequality Unemployment +3 +2 +1 -1 +1 +2 +2 +3 +1 -2 % Change since Sept: Position Top mentions % +1 +1 -1 +1 -1
  3. 3. 3 Issues Facing Britain – October What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 49% 42% 25% 21% 19% 18% 18% 15% 13% 12% 34% 12% 11% 3% 4% 5% 3% 3% 3% 4% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Immigration/immigrants Education/Schools Economy Defence/foreign affairs/terrorism Housing Crime/Law and Order/ASB Poverty/Inequality Unemployment Top mentions % MOST/OTHER IMPORTANT ISSUES MOST IMPORTANT ISSUE Base: 983 British adults 18+, 6 – 16 October 2017
  4. 4. 4 Issues Facing Britain: Long Term Trends Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 NHS UNEMPLOYMENT CRIME/LAW & ORDER ECONOMY IMMIGRATION EU/BREXIT
  5. 5. 5 Issues Facing Britain: Ten Year Trends Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 Oct 2007 Oct 2008 Oct 2009 Oct 2010 Oct 2011 Oct 2012 Oct 2013 Oct 2014 Oct 2015 Oct 2016 Oct 2017 NHS EU/BREXIT IMMIGRATION ECONOMY HOUSING UNEMPLOYMENT
  6. 6. 6 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home 0% 10% 20% 30% 40% 50% 60% May-10 Nov-10 May-11 Nov-11 May-12 Nov-12 May-13 Nov-13 May-14 Nov-14 May-15 Nov-15 May-16 Nov-16 May-17 Single biggest issue: Trend 2010 - 2017 What do you see as the most important issue facing Britain today? Source: Ipsos MORI Issues Index NHS EU/BREXIT IMMIGRATION ECONOMY DEFENCE/ TERRORISM UNEMPLOYMENT
  7. 7. 7 Cameron becomes PM GE 2017Vote for Brexit; May becomes PM Issues Facing Britain: NHS / Hospitals / Healthcare What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 70 80 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Report says waiting lists have doubled under Labour Lowest score since December 1985 (12%) Highest score since April 2002 (61%) Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  8. 8. 8 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Common Market / Europe / Euro / EU / Brexit What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Treaty of Accession: ten new EU Member States France and Holland reject ratification of EU constitution Lowest score recorded (1%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home 51%: Highest recorded score
  9. 9. 9 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Immigration / Immigrants Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home NB Until Sept 2014 the code was race relations/immigration/immigrants What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Border controls relaxed for “A8” EU Countries (Poland, etc.) Source: Ipsos MORI Issues Index EU Border controls relaxed for Romanians and Bulgarians Highest concern ever recorded (56%)
  10. 10. 10 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Economy / Economic situation What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Global recession and Russian Financial crisis Highest score since 1992; Most important issue for the first time Sub-prime mortgage crisis in the US Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Northern Rock nationalised Lowest score since February 2008 (18%)
  11. 11. 11 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Unemployment / Factory closure / Lack of industry What do you see as the most/other important issues facing Britain today? 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Unemployment falls below 1 million for first time in 25 years Minimum wage introduced Unemployment in Britain rises to 5.5% Lowest ever score (5%) Youth unemployment reaches 1 million Lowest score since September 2008 (11%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
  12. 12. 12 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Education / Schools What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Introduction of university tuition fees; Education most important issue. First City Academies introduced Lowest score since Dec 1985 (9%) Labour’s second term - pledge to improve failing secondary schools Highest score since September 2006 (27%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  13. 13. 13 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Crime / Law & Order / Violence / Vandalism / ASB Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 May day riots Riots across England Lowest score since March 1991 (8%)
  14. 14. 14 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Defence / Foreign Affairs / International terrorism What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 10 20 30 40 50 60 70 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 9/11 “7/7” London Bombing Invasion of Iraq UK withdraws from Iraq War in Kosovo Parliamentary vote against action in Syria NATO bombing in Libya Rise of IS Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Paris attacks and Parliamentary vote for action against IS in Syria London Bridge attack
  15. 15. 15 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Poverty/inequality What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Sept 1999: Alastair Darling – “one child in three” living in poverty December 2016: highest score recorded (20%) January 2005: Make Poverty History campaign launched on New Year’s Day Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  16. 16. 16 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Inflation/Prices What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Lowest score since Sep 2007 (4%) Inflation rate hits 16 year peak Inflation rises to 3.4% Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  17. 17. 17 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Housing What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Highest score since October 1974 (22%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  18. 18. 18 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Pensions/Social Security/Benefits What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 25 30 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Equitable Life sells its non-profit pension annuities Labour proposes ‘affluence testing’ to exclude the well-off from state benefits Gordon Brown unveils pension credits Pensions commission report – “more than 12 million working people are not saving enough for their retirement” Lowest ever score (3%) Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  19. 19. 19 GE 2017Vote for Brexit; May becomes PMCameron becomes PM Issues Facing Britain: Pollution / Environment What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 May 1997 May 1998 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Wettest Autumn since records began – widespread flooding Nine killed in gales across Britain and EU proposes carbon emission cuts of 20% by 2020 Winter flooding and storms Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
  20. 20. 20 GE 2017Vote for Brexit; May becomes PM Cameron becomes PM Issues Facing Britain: Low pay/minimum wage/fair wages What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 0 5 10 15 20 May 1999 May 2000 May 2001 May 2002 May 2003 May 2004 May 2005 May 2006 May 2007 May 2008 May 2009 May 2010 May 2011 May 2012 May 2013 May 2014 May 2015 May 2016 May 2017 Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Highest recorded score (15%)
  21. 21. 21 Top issues – concern by party support Base: 283 Conservative and 308 Labour supporters aged 18+, 6 – 16 October 2017 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 61% 42% 35% 18% 22% 19% 14% 18% 7% 9% 46% 47% 16% 23% 22% 16% 21% 14% 17% 16% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Immigration/immigrants Education/Schools Economy Defence/foreign affairs/terrorism Housing Crime/Law and Order/ASB Poverty/Inequality Unemployment Top mentions % CONSERVATIVE SUPPORTERS LABOUR SUPPORTERS
  22. 22. 22 Top issues – concern by gender Base: 514 men and 469 women aged 18+, 6 – 16 October 2017 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 52% 39% 26% 21% 22% 16% 18% 15% 12% 15% 46% 45% 23% 22% 17% 20% 17% 14% 14% 9% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Immigration/immigrants Education/Schools Economy Defence/foreign affairs/terrorism Housing Crime/Law and Order/ASB Poverty/Inequality Unemployment Top mentions % MEN WOMEN
  23. 23. 23 Brexit is the top issue for all ages of ABC1s, while for C2DEs the NHS is narrowly ahead What do you see as the most/other important issues facing Britain today? Top three issues by age and social grade Source: Ipsos MORI Issues IndexBase: 983 British adults 18+, 6 – 16 October 2017 58% 46% 28% EU/Brexit NHS Immigration 62% 45% 31% EU/Brexit NHS Education 49% 39% 26% EU/Brexit NHS Economy 46% 45% 40% NHS EU/Brexit Immigration 37% 36% 27% NHS EU/Brexit Immigration 36% 33% 22% NHS EU/Brexit Housing 18-3435-5455+ ABC1 C2DE Social grade Agebracket
  24. 24. 24 Top issues – concern by social grade Base: 603 people from social grades ABC1 and 380 people from social grades C2DE, aged 18+, 6 – 16 October 2017 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 57% 43% 20% 24% 22% 18% 17% 12% 16% 10% 39% 41% 30% 19% 16% 17% 19% 19% 10% 14% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Immigration/immigrants Education/Schools Economy Defence/foreign affairs/terrorism Housing Crime/Law and Order/ASB Poverty/Inequality Unemployment Top mentions % ABC1 C2DE
  25. 25. 25 Top issues – concern by age group Base: 238 18-34 year olds, 274 35-54 years olds and 471 55+ year olds, 6– 16 October 2017 What do you see as the most/other important issues facing Britain today? Source: Ipsos MORI Issues Index 41% 37% 14% 20% 20% 19% 18% 9% 20% 16% 53% 42% 24% 28% 21% 21% 19% 13% 14% 12% 51% 46% 34% 17% 18% 14% 16% 21% 7% 8% Common Market/Brexit/EU/Europe NHS/Hospitals/Healthcare Immigration/immigrants Education/Schools Economy Defence/foreign affairs/terrorism Housing Crime/Law and Order/ASB Poverty/Inequality Unemployment Top mentions % 18-34 35-54 55+
  26. 26. 26 Concern about EU/Brexit by subgroup Base: 983 British adults 18+, 6 – 16 October 2017 What do you see as the most/other important issues facing Britain today? EU/Europe/Brexit Ipsos MORI Issues Index 18-24 25-34 35-44 45-54 55-64 65+ Concern about the EU/Brexit by age group: 47% 40% 42% 65% Concern by region: 49% 52% 46% 61% 46% 64% 50% 38% 39% Overall Concern about the EU/Brexit by key demographic groups: 52% 38% 44% 56% 49% 53%50% Men Women CON LAB AB C1 C2 DE Social GradeGender Party support
  27. 27. 27 Concern about the NHS by subgroup Base: 983 British adults 18+, 6 – 16 October 2017 What do you see as the most/other important issues facing Britain today? NHS Ipsos MORI Issues Index 18-24 25-34 35-44 45-54 55-64 65+ Concern about the NHS by age group: 31% 41% 42% 55% Concern by region: 42% 39% 45% 42% 47% 46% 41% 44% 38% Overall Concern about the NHS by key demographic groups: 30% 38% 37% 44% 51% 43%40% Men Women CON LAB AB C1 C2 DE Social GradeGender Party support
  28. 28. October 2017 ECONOMIST/IPSOS MORI ISSUES INDEX For more information contact: Gideon.Skinner@ipsos.com Michael.Clemence@ipsos.com

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