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Ipsos MORI Politial Pulse - April 2020

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Boris Johnson’s favourability rating increases sharply, with the Conservative Party’s image also showing some improvement
By a small margin, the public now think the country is heading in the right direction
One in two Britons are yet to form a view new Labour leader Keir Starmer. Those who do express a view expect him to improve the party’s fortunes by a seven-to-one margin

Publicado en: Noticias y política
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Ipsos MORI Politial Pulse - April 2020

  1. 1. © Ipsos | Doc Name | Month Year | Version # | Public | Internal/Client Use Only | Strictly Confidential IPSOS MORI POLITICAL PULSE APRIL 2020
  2. 2. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public Net right direction = +5% April 2020 40% RIGHT DIRECTION 16% NEITHER 35% WRONG DIRECTION January – April 2020 2 40% RIGHT DIRECTION 35% WRONG DIRECTION40% 16% 35% 9% Direction of the country 9% DON’T KNOW Base: 1,069 Online British adults 18+, 10-13 April 2020. Source: Ipsos MORI Generally speaking, do you think things in Great Britain are heading in the right direction or wrong direction? 0% 10% 20% 30% 40% 50% Jan-20 Feb-20 Mar-20 Apr-20
  3. 3. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public Direction of the country 50% 34% 37% 63% 25% 18% 71% 40% 31% 37% 39% 17% 54% 64% 8% 35% 3 By 2019 General Election vote Among all Generally speaking, do you think things in Great Britain are heading in the right direction or wrong direction? By 2016 EU referendum vote Conservative Labour 18-34 35-54 55+ Right direction Wrong direction Net right +5 +63 -46 -2 -3 Source: Ipsos MORI By age group +19 -29 +46 Remain Leave Base: 1,069 Online British adults 18+, 2019 Conservative voters (309), 2019 Labour voters (291), 2016 Remain voters (460), Leave voters (383),18-34 year olds (352), 35-54 (392), 55+ (325), 10-13 April 2020
  4. 4. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public Net = +20% April 2020 51% Favourable 16% Neither 31% Unfavourable November 2019 – April 2020 4 51% Favourable 31% Unfavourable 51% 16% 31% 2% Boris Johnson: Favourability To what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties? Boris Johnson 2% Don’t know Base: 1,069 Online British adults 18+, 10-13 April 2020 Source: Ipsos MORI 0% 10% 20% 30% 40% 50% 60% Nov-2019 Dec-2019 Jan-2020 Feb-2020 Mar-2020 Apr-2020 GE2019
  5. 5. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public5 Boris Johnson: Net favourability by subgroups, March v April 2020 To what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties? Boris Johnson Base: 1,069 Online British adults 18+, 10-13 April 2020 -13 -21 -23 2 67 -75 -59 43 20 5 21 32 88 -42 -21 67 Among all 18-34 year olds 55+ year olds Conservative voters 35-54 year olds Labour voters Remain voters Leave voters March 2020 April 2020
  6. 6. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public Net = +5% April 2020 26% Favourable 39% Neither 21% Unfavourable January – April 2020 6 26% Favourable 21% Unfavourable 26% 39% 21% 14% Keir Starmer: Favourability To what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties? Keir Starmer 14% Don’t know Base: 1,069 Online British adults 18+, 10-13 April 2020 Source: Ipsos MORI 0% 25% 50% 75% Jan-2020 Feb-2020 Mar-2020 Becomes Labour party leader Apr-2020
  7. 7. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public April 2020 43% Better 31% Make no difference 6% Worse 7 43% 31% 6% 19% Keir Starmer: Impact on the Labour party As you may already know, Keir Starmer has recently been elected as leader of the Labour party. From what you’ve seen or heard about Keir Starmer, if anything, do you think he will change the Labour party for the better, worse, or will he make no difference? 19% Don’t know Base: 1,069 Online British adults 18+, 10-13 April 2020 Source: Ipsos MORI
  8. 8. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public 8 Political parties: Favourability To what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties? The Conservative Party The Labour Party The Liberal Democrats 0% 20% 40% 60% Nov-2019 Dec-2019 Jan-2020 Feb-2020 Mar-2020 Apr-2020 Nov-2019 Dec-2019 Jan-2020 Feb-2020 Mar-2020 Apr-2020 Nov-2019 Dec-2019 Jan-2020 Feb-2020 Mar-2020 Apr-2020 GE2019 39% Favourable 37% Unfavourable 30% Favourable 40% Unfavourable 17% Favourable 42% Unfavourable Base: 1,069 Online British adults 18+, 10-13 April 2020 Net favourable -+2 Net favourable -10 Net favourable -25
  9. 9. © Ipsos | Ipsos MORI Political Pulse | April 2020 | Public9 Political parties and leaders: Favourability To what extent, if at all, do you have a favourable or unfavourable opinion of the following politicians and political parties? Base: 1,069 Online British adults 18+, 10-13 April 2020. c.1000 British adults each month. Source: Ipsos MORI 0% 10% 20% 30% 40% 50% Nov 2019 Dec 2019 Jan 2020 Feb 2020 Mar 2020 Apr 2020 GE2019% Favourable 51% Boris Johnson 39% Conservative Party 30% Labour Party Jeremy Corbyn 17% Lib Dems Jo Swinson 26% Keir Starmer
  10. 10. Gideon Skinner Research Director gideon.skinner@ipsos.com Glenn Gottfried Research Manager glenn.gottfried@ipsos.com Cameron Garrett Senior Research Executive cameron.garrett@ipsos.com Ipsos MORI Political Pulse April 2020 For more information Dylan Spielman Research Executive dylan.spielman@ipsos.com

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