Find out what key digital marketing strategies you should be using in your business that will help to generate quality leads and convert to sales.

1. Digital Marketing Strategies

2. Digital Marketing Strategies
Digital
Strategy
Website
Content
Email
Social
Media
SEO
Paid
Search
Lead
Generation

3. Website
• Simple and functional design
• Easy for customers to navigate and find info
• Relevant and up-to-date content
• Easy to maintain / make changes
• Optimised for Google Search
• E-commerce platform if relevant
• Capture a database
• Clear Call to Action i.e. buy, download, join us etc.

4. Content Marketing
Create content that is relevant and
valuable to your audience.
This will help to attract and engage your
audience and stay top-of-mind so it will
lead to a profitable outcome.

5. Content IdeasVIDEO
PHOTOS
SLIDESHARE
INFOGRAPHIC

6. Content Ideas
TEMPLATE
EXPLAINER VIDEO

7. Email Marketing
• Effective way to educate large/engaged audiences
• Drives traffic to specific points on your website / landing pages
and social media.
• Allows you to educate and inform prospective buyers
• Helps you stay top-of-mind, build credibility and establish
thought leadership – as long as the content is relevant
& credible

8. Email Marketing
Do you have a current
database that reflects
your audience?

9. Social Media
• Social media is here to stay!
• Effective way to engage your audience – as long as
you have relevant and consistent content
• Improves website traffic
• Can lead to better customer service
• Paid advertising can be effective if well executed

10. Facebook
• Create a business page, not a personal profile.
• Add a great cover photo & recognisable profile picture.
• Optimize your "About" section- especially the preview.
• Build and engage your audience with relevant content
• Earn the "Very responsive to messages" badge.
• Choose a call-to-action button.
• Make sure your images are properly formatted.
• Post videos, especially live videos.
• Review your performance through Facebook Insights
• Create/participate in relevant groups

11. Instagram
• It’s all about your visual content –photos & videos
• Update your BIO section regularly on your business
profile
• Take your audience on a journey behind the scenes
• Expand your reach by using #hashtags
• Collaborate and mention relevant others/brands
• Utilise key influencers to review/promote your brand

12. LinkedIn
• Utilise your individual profile just as much as a business
profile
• Complete business profile and individual profiles
• Ensure staff have their employer company listed in their
profiles
• Join an industry group/s and regularly interact to gain
insights, participate, share information and network
• Cultivate recommendations & endorsements
• Be seen as an industry expert by sharing and publishing
credible content

13. Search Engine Optimisation
SEO is the process of implementing
strategies to increase your visibility of your
website on search engines.
This will help to drive more traffic (and
quality traffic) to your site, without paying for
advertisements.

14. SEO Strategies
• Keyword research
• Adding/updating relevant content regularly
• Incorporate video on your site
• Ensure your website is user-friendly and loads quickly
• Backlinks - driving traffic from social media and other
credible website.
• On-page SEO – title tags, meta descriptions etc.
• Encourage 5-star Google reviews

15. Paid Search
Paid Search - also known as SEM (Search
Engine Marketing ) and PPC (Pay Per Click).
Paid search is paid advertising in search
engines, such as Google, in order to increase
the visibility of your site.

16. Lead Generation
Lead generation is the process of attracting prospects
from your defined audience and ultimately converting
them into a customer.
A lead magnet is used, where something of value is
offered for free or at little cost, to attract and engage
the prospect e.g. eBook, webinar, template, toolkit,
case study etc.

17. Any Questions?
Isabelle Durkin: isabelle@marketingloco.com