This is a brief introduction to the Topical Authority SEO concept. For the unconventional, Topical Authority refers to the level of expertise, credibility, depth, and specificity a website has regarding a particular topic. In my presentation, I explained how to optimize a website in order to increase the level of topical authority on any theme. The concept I call Topical Optimization involves more than the traditional SEO approach. With entity-oriented keyword research and usage, website-wide usage of E-E-A-T guidelines, orientation to specificity and depth in content writing, topical backlink acquisition, and more, it is possible for new websites to gain traffic & rankings faster in search engines today. Considering the changing (and getting harder) nature of search engines, I think the best available approach for now is Topical Optimization.