This is a proposal for the branding opportunity at St Pancras & Stratford International Station. With a social media reach with already over 750,000 impressions. The exhibition will reach in excess of 10,000,000 people travelling to, from and within the capital and will be featured in TV, magazine and news publications.

1. www.felixkunze.com
650 Portraits of Olympic Volunteers
Felix Kunze is a portraiture photographer specializing in pictures of people. Felix
divides his time between London and New York and has recently been spending time
in London for the Olympics.
When not assisting for Annie Leibovitz in New York and Mario Testino in London, Felix
shoots a lot of portraiture as well undertaking assignments for the likes of Getty
Images, Wireimage, The Redferns Music Library, Getty Travel including numerous
celebrities at ContourPhotos.
See more of Felix’s work at: www.felixkunze.com
October 2012 | Felix Kunze | London, England | +44 7515 352 130 | felixkunze@gmail.com

3. Introduction
The Branding Opportunity:
We’re introducing a unique branding opportunity that ties in directly with the goodwill of the Olympics and will reach
more than 1,000,000 people a week. We’ve secured space front and centre at two of London’s busiest railway stations
to host up to 36 images at a time: St Pancras International & Stratford International.
The Portraits
This is an exhibition based on 650 Olympic Game Makers and Volunteers from London 2012, taken during the 2012
Olympic Games on the streets of London and at the Olympic Park during the Paralympic Games.
Each volunteer was asked to simply think about and convey the feeling the Games instilled in them. The project shows
a cross-section of the proud volunteers who gave their time so selflessly. It is because of them that these games have
been called The Volunteer Games.
This set of images represents a unique opportunity to take advantage of the goodwill created during London 2012.
While others opted to photograph the volunteers in a setting that spoke of the venues and glamorous locations they
were working in, my aim was to give everyone equal footing, putting the concentration squarely on them as a person.
In this way, the person stationed in a tunnel received the same attention as the person working in the stadium.
As a body of work they represent the commitment and enthusiasm with which our country has embraced these games.
The volunteers have made a lasting impact on our society and culture, they have brought out the best of Britain.

4. Previous St Pancras Photo Exhibit

5. Olympic Volunteers Exhibition
This is a mock up of the forth coming ‘Olympic Volunteer Exhibition.’

6. Social Media buzz
Viral/Social Media Strength:
- The project already has significant viral strength - in the last few weeks we've had in excess of 750,000 impressions
including Twitter mentions by some of Team GBs top athletes including Greg Rutherford, Victoria Pendleton, Paula
Radcliffe and presenter Mark Foster, as well as over 100 other athletes.
- The project went straight to the top of the Olympics section of popular social news site Reddit.

7. Benefits to Sponsor
Ad & Media Reach:
The official sponsor’s logo will reach over 1,000,000 people per week targeting travellers to, from and within the
capital. With a total reach of over 4,000,000 per month.
Media coverage throughout social and news publications is estimated to more than double the total number of people
Reached, bringing the total reach to 10,000,000 people per month.
Press / Newspapers:
The project has been featured on the Guardian Website and has interest from many other publications. ITN, The
Express and the Evening Standard have all confirmed coverage of any physical exhibition we stage.
Logo / Branding:
The main sponsor will have their logo on the exhibition stands throughout the stations and will be mentioned in all
media publications as the main sponsor.

8. Financial Proposal
Network Rail and High Speed 1 have already approved this exhibition and are fully behind this inspiring project.
The exhibition will break down into 2 locations, St Pancras International and Stratford International. 20 Images will be
displayed at St Pancras and 16 being displayed at Stratford International.
The sponsorship breaks down into 3 sections, you can either have the opportunity for 1 month, 2 months or 3 months.
Price:
1 Month £30,000 per month
2 Months £20,000 per month
3 Months £20,000 per month
This covers all the necessary productions cost to change the graphics every month, including all pick up, delivery and
collections

9. Contact Information
For more information on the exhibition, click on: www.felixkunze.com/London2012‘
Sponsorship enquiries: Ivan Pierson
Email: ivan.pierson@martellmedia.co.uk
Mob: 07919 332 980 Tel: 020 8202 8173
Felix Kunze: Email: felix.kunze@gmail.com
Mob: 07515 352 130