19. all five forces – mobile, social media,
data, sensors and location – are
enjoying an economic sweet spot.
they are in a virtuos cycle.
rapid adoption
driving prices down
21. „Mobile is the aggregator of the
other four forces. It’s where they
all converge.
Your device is your key to all the
power of the internet.”
Robert Scoble, Shel Israel
29. „It’s not about the big mountain
data that matters, it’s those tiny
little spoonfuls we extract
whenever we search, chat, view,
listen, buy or do anything else
online.
We call this the miracle of little
data.”
Robert Scoble, Shel Israel
47. understand multi-location visits
VIP awareness
movement through the location
understanding how people interact
at events
feeding insight back into CRM