The document provides 38 strategies for using Pinterest for online marketing, including creating boards with high quality images and descriptions, pinning consistently, collaborating with influencers, engaging with audiences, and using analytics to measure strategies. Pinterest influences purchases, provides exposure to a large audience, and drives referral traffic. Implementing these strategies can help businesses boost sales, widen product exposure, and discover customer interests on Pinterest.

1. Get Started: Pinterest
Online Marketing Strategies

3. What is Pinterest?

4. is the world’s catalog of ideas.

5. Why use Pinterest for
marketing?

6. #1
It influences purchases

7. #2
It’s a sizable platform to reach
audiences

8. #3
Get more referral traffic to your site

9. #4
Free marketing from fans

10. #5
Longer product exposure

11. #6
Boost sales

12. #7
Widen product exposure

13. #8
Discover what your audience wants

14. 38 Pinterest Strategies
for your business

15. 1. Write a good brand
description

17. 2. Add your website in
the description

19. 3. Verify your account

20. Lets pinners
know you’re
trustworthy

21. Add logo for
verified accounts

22. 4. Create different
boards

23. 1. Come up with
different boards
Boards are
composed of Pins

24. 5. Add descriptions for
each boards & pins

26. 6. Make boards
organized/in sync

29. 7. Add pins to your
boards

31. 8. Use high quality
images

33. 9. Use an image ratio
of 2:3

35. 10. Optimize colors

37. 11. Create vertical
image or step-by-step
image

39. 12. Use infographics

41. 13. Use text overlays to
provide clarity to an
image

43. 14. Pin consistently

44. Pin consistently but limit
to a number per day

45. 15. Add watermark or
logo to images

46. Target’s Logo is
added in every pin

47. 16. Check the link
attached to an image
from a website

48. The link should
redirect to the
website once the
image is clicked

49. 17. Create Visit button
to redirect to the
website

51. 18. Share other
people’s content

52. Repin
other’s
Pins

53. Repin from another
website’s pins

55. 19. Add guest pinners

56. Guest pinner
for Etsy

57. 20. Let other pinners
contribute to your
board

59. 21. Collaborate with
influencers to
generated buzz

60. Target collaborated
with Pinterest
influencer Oh Joy

61. 22. Follow like-minded
pinners and
influencers

63. 23. Like pins and
boards

65. 24. Know your niche

66. All about
avocados

67. 25. Pin images
connected with your
niche

68. Post only
images
related to
your niche

69. 26. Promote
campaigns/ads

71. 27. Pin what audiences
like with your brand

73. 28. Sell a Lifestyle

76. 29. Pin images of
customers using your
product

79. 30. Show off your work

82. 31. Install Pinterest
extension to your own
website

83. 32. Add Pin It button to
your website

84. Pin it button
allows people to
Pin directly from
your website

85. 33. Add Pinterest
Follow button in your
website

86. Website Follow button
Lets people follow
you on Pinterest

87. 34. Pin directly from
your website

89. 35. Run a contest

90. Let other
people share
your content

91. 36. Use Post Rich Pins

92. Rich Pins include extra
information right on the
Pin itself

93. 36.1 Place Pins include
a map, address, and
phone number

94. Add location
and other
information
about a place

95. 36.2 Apps Pins include
install button

96. Pinners can
download the
app without
leaving
Pinterest

97. 36.3 Product Pins
include real time pricing,
availability and buy
location

98. Help
Pinners find
information on
things you sell

99. 36.4 Recipe Pins
includes ingredients,
cooking time and
serving info

100. Get Pinners
excited to hit
the kitchen

101. 36.4 Article Pins include
headline, author and
description

102. Help Pinners save stories
that matter to them

103. 36.5 Movie Pins include
ratings, cast members
and reviews

104. Help Pinners learn
about new flicks

105. 37. Engage with your
audience/customers

107. 38. Measure and
analyze your
marketing strategies
using Analytics

109. “We don’t have a choice on whether we do
social media, the question is how well we
do it.”
- Eric Qualman

110. Thanks!
Ivy T.
Virtual Professional
www.indieivy.com