Keynote for Launch Scale (Fall 2015). Covers how to test that you're building the right product, developing clear messaging to explain your product, and taking the first steps in marketing it to your desired audience.
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
From Concept to Growth: How the best companies build, message, and market their products to success
1. From Concept to Growth:
Jared Fliesler | @JaredSF
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
How the best companies build, message, and market their products to success
2. build
killer
product
build
community
tell
your
story
respond
to
feedback
scale
team
build
trust
delight
customers
learn
from
competitors
obsessively
optimize
beat
status
quo
understand
channels
prioritize
expand
audiences
partner
GROW
make
money
launch
new
products
MarketMessageBuild
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 2
11. Build | 5 Key Questions
Focus: What is the one problem you’re solving?
Market Size: Is the opportunity BIG? Will it create a lot of value?
Status Quo: What do people do today in the absence of your solution?
Experience: Can you create a WOW experience?
Timing: Why is now the right time?
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 11
20. Build | 5 Key Questions
Focus: What is the one problem you’re solving?
Market Size: Is the opportunity BIG? Will it create a lot of value?
Status Quo: What do people do today in the absence of your solution?
Experience: Can you create a WOW experience?
Timing: Why is now the right time?
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 20
24. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Message | Craft Your Message
Clear: Say what you mean. Speak to the inner child.*
Concise: Keep it simple and to the point.
Captivating: Connect with people at an emotional level; make them care.
24
31. build
killer
product
build
community
tell
your
story
respond
to
feedback
scale
team
build
trust
delight
customers
learn
from
competitors
obsessively
optimize
beat
status
quo
understand
channels
prioritize
expand
audiences
partner
GROW
make
money
launch
new
products
MarketMessageBuild
Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners 31
32.
33.
34. Jared Fliesler | @JaredSF | Matrix Partners | @MatrixPartners
Q & A
Presentation:
http://www.matrixpartners.com/scale
34