Learn how to use LinkedIn to it's Full potential. Find hard to reach clients and candidates and keep your sales and candidate funnel full.

1. LinkedIn Maximization
Effective Tactics to Take Your LinkedIn Usage and Results to the Next Level
Presented By:
Justin Angelson, Managing Partner, VP Global Business Development
sticky IT
Direct: 614.806.0222 | Email: justin@stickyit.com | www.stickyit.com

2. Who is sticky IT?
Consider us your "jack of all shades" - delivering
up deliciously bold design fused with vibrant
color and saturation. Much like the varying hues
of a spectrum, everyone is different, and we
strive to craft an inspired look that suits your
specific style and personality.
Specifically for Recruiters...

3. Why our Clients Love Us
• We’re currently teamed up with almost 460 Recruiting Clients!
• Our custom sites are built with recruiting in mind. With 7+ years of
working with perfectionists, we’ve learned a thing or two about
branding, websites, and web marketing that make sense (and look better
than your competition’s) - this includes mastering LinkedIn

4. This Webinar is Basically a LinkedIn Workshop
• Share real world strategies and techiques you can take back in to your business that will move
the dial with how you use LinkedIn - more bang for your buck
• Answer questions about how we see LinkedIn changing and evolving and what that means for
recruiters
• Answer general questions about this content

5. The Agenda
1. Branding - Do Your LinkedIn Profiles Tell Your Story
2. Profile SEO & Integration
3. Content
4. Measurement, Tracking, and Analysis
5. Action Items

7. Why Pick sticky IT? Let us help...
• We LOVE recruiters. We’ve been growing with recruiters for 7+ years.
The Difference? We actually listen…
• Innovation: We’re always developing new ways to make you look
awesome. We’re always working. Just like you :)
• Service, means “SUCCESS” for all of us. We’re here for you whenever you
have ideas, needs, questions or support. #allwinning
• An amazing site is not enough. We know that. We’re in this together.
Success is not optional and we have solutions to make it happen.
• Big results… boutique firm… competitive prices. Done.

8. BRANDING
• Are all social media profiles fully completed?
• Do I have exclusive profiles for my brand?
• Do I have custom company showcase pages?
• Are my profiles well branded?

9. PROFILE SEO & INTEGRATION
• Have you engaged in good “On Profile” SEO?
• When was the last time you Googled Your Company or Yourself?
• Are Your Recruiters Using Good Profile SEO tactics?

10. PROFILE SEO & INTEGRATION - PART 2 INTEGRATION
• Are your social media profiles integrated correctly?
• Do you have social media integration links on your blog? Your Website?
• Is your brand integrating with other networks?

11. CONTENT
• What kinds of updates should you share?
• How many times should you update each day?
• Don’t Hard sell with Updates?
• Feedback from Your Social Media Communities?
• Are you providing something for free?

12. MEASUREMENT, TRACKING, ANALYTICS
• Are you measuring your social activities?
• Do you have alerts set up to notify you of brand mentions?
• What social media site gives you the most traffic?
• What social media site gives you the most leads?

13. ACTION ITEMS
• High impact usage of LinkedIn to increase brand
• Profile SEO determine appropriate keywords and phrases to target
• Systematically add appropriate contacts and connections
• Join appropriate groups that are populated by target market/demographic
• Create own group and invite key contacts
• Create any applicable LinkedIn company pages
• Add All Key Company and Individual Contacts

14. Are Consistent
with your brand?

15. CONTACT INFO
Phone: 614.806.0222
Email: justin@stickyit.com
Web: www.stickyit.com
LinkedIn: http://goo.gl/HJGv82
Facebook: www.facebook.com/stickyIT
Twitter: @stickyIT

16. Questions?

17. Ready to reach the next level? Here’s what you can
expect...
● Shared Success.
● A partnership with NPA Worldwide for years to come!
● Webinars, content and value, OH MY! We stay nimble so you don’t
have to!
● We’re always at bat for you. If you need it, we’ll find a way to make it
happen. Capice?
● You’ll get exclusive offers including a 15% off “street” value.
● Ask Me about our sweet deal just for NPA Worldwide members!