The document discusses social media marketing and branding. It defines social media as digital information sharing across platforms that is globally popular. Branding is described as the visual and verbal elements used to market a business, including logos, colors, slogans, and phrases to create an instantly recognizable identity. Examples of well-known branding slogans are provided. Social media management involves linking social media and websites, posting multiple times daily on various networks at effective times, providing shareable content, and engaging with commenters and other profiles.

2. Social media Marketing What is social media?

4. Social Media Defined

5. Social Media Defined Radio The First commercial radio station was licensed in 1920 There were more than 660 stations by 1938 Today there are over 13000 stations broadcasting in the US

6. Social Media Defined

7. Social Media Defined

8. Social Media Branding Branding is the visual and verbal elements you use to market your business. It includes logos, color schemes, slogans, catch phrases and the like. The goal is to achieve an instantly recognizable identity for your business.

9. Social Media Branding Here are some examples of branding that you might be familiar with "Don't Squeeze the ...."

10. Social Media Branding Here are some examples of branding that you might be familiar with "Pardon me, do you have any..."

11. Social Media Branding Here are some examples of branding that you might be familiar with "Be all that you can be in the..."

12. Social Media Branding Here are some examples of branding that you might be familiar with "Every Kiss Begins with...."

13. Social Media Branding Here are some examples of branding that you might be familiar with "Give me a break, Give me a break, break me off a piece of that..."

14. Social Media Branding Here are some examples of branding that you might be familiar with "Like a Good Neighbor...."

15. Social Media Branding Let’s talk psychology. Marketing is the science of recognition, and acceptance. To be able to do it correctly, you need to be a student of psychology. What do people associate with colors, shapes, and phrases.

16. Social Media Branding

17. Social Media Branding

18. Social Media Management Link social media with website and vice versa to drive traffic Post multiple times a day on multiple networks

19. Social Media Management Time of day matters, target the most effective times for best results Provide usable content that your audience can share

20. Social Media Management Engage commentors as early and frequent as possible Engage other profiles by commenting on their work

21. Social Media Management We provide solutions We can train you or your people to use social media through group or private training We can manage your media for you at several levels