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The digital generation<br />“The digital generation is an unprecedented force to change every institution in society. The ...
Roadmap<br />Who am I?<br />Who are millennials?<br />Emerging technologies<br />Social media in the workplace<br />Applyi...
Who am I?<br />Friend<br />Husband<br />Technology<br />Northwestern<br />Kansas City Royals<br />Social media<br />Volunt...
I grew up with…<br />
College brought many 1sts<br /><ul><li>1st laptop computer
 IBM Thinkpad (my dad worked there)
1st e-mail address
 justin.goldsborough@northwestern.edu
1st Ethernet cable
 I had never had Internet access 24/7 before
1st AOL buddies
 A new way to communicate with friends</li></li></ul><li>But most memorable…<br /><ul><li>1st look at how the Web would ch...
Who are millennials?<br />http://www.youtube.com/watch?v=EoqiRRMQ0fs<br />
The Digital Generation<br /><ul><li>30 and under
Been using social media since college or before
Technology trend setters – Older generations adopt technology to stay in touch (Ask me why my 72-year-old stepmom is on Fa...
They blog, friend and tweet just as they eat, drink and sleep
Future students, employees and customers</li></ul>“The digital generation is an unprecedented force to change every instit...
The millennial student<br />http://www.youtube.com/watch?v=dGCJ46vyR9o&feature=related<br />
Who are they?<br />Multitasking<br />Digital<br />Diverse<br />Inclusive<br />Civic<br />Opportunity driven<br />Coddled<b...
More millennials: numbers<br /><ul><li>No precise dates for this Gen
 Most say early 1980s to mid 1990s
 Also called Gen Y
More than 100 million
 1/3 larger than baby boomers
70 percent
Millennials that plan to attend college
51 million
 Entered workforce in Europe in 2008</li></ul>Sources: Wikipedia, Porter/Novelli Worldwide, BNet <br />
MillenNial mindset<br />Sources: Clara Miller, Morningstar<br />
More millennials: Technology<br />
More millennials: Social Media<br />
The Networked Student<br />http://www.youtube.com/watch?v=XwM4ieFOotA<br />
Emerging technologies<br /><ul><li>So, which technologies are emerging?
Texting
Twitter
Facebook
YouTube
Blogs
Cell phones/Applications
Research 2.0
Kindle
Flip video cameras
And content sharing in general</li></li></ul><li>Texting<br /><ul><li>13-17 yr olds sent 436 texts a month in 2007
What a difference two years makes!</li></li></ul><li>Extreme texting???<br />http://www.youtube.com/watch?v=3JyGlqZN5EE<br />
Twitter<br /><ul><li>First of all:
 What is it?
 Why would anyone use it?
 Why does anyone care what I’m doing?</li></li></ul><li>Twitter<br /><ul><li>What Twitter is:
 A place to find community
 An online networking event
 A chance to build your personal brand
 The place where texting in the classroom actually makes sense</li></li></ul><li>Twitter stats<br /><ul><li>11% of adults ...
 Average age of a Twitter users is 31
About 19% of adults 18-24 have used Twitter & about 20% of adults 25-34 have used Twitter
 Drops to 10% for 35-44
Less affluent adults use twitter more often
 Correlates with fact that most “tweeters” trend toward Gen Y
75% of Twitter users connect to the Internet wirelessly
 More than 82% have a cell phone and send text messages from it  </li></ul>Sources: Pew Internet study<br />
Facebook<br />
Facebook stats<br />
YouTube<br />
YouTube stats<br /><ul><li>3rd most trafficked site on the Web
2nd most popular search engine
Not a search engine</li></ul>Sources: ComScore, Mike Lundgren (VML) and Brian Solis (FutureWorks)<br />
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Digital Generation

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A look at millenials, who they are, the emerging technologies they're using, how social media is being used in the workplace and some guesses at the future of technology.

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Digital Generation

  1. 1. The digital generation<br />“The digital generation is an unprecedented force to change every institution in society. The question is – ‘Are you ready?’”<br />-- Don Tapscott, author of Wikinomics, Growing up Digital & Grown Up Digital<br />
  2. 2. Roadmap<br />Who am I?<br />Who are millennials?<br />Emerging technologies<br />Social media in the workplace<br />Applying the NETS standards<br />The future…<br />
  3. 3. Who am I?<br />Friend<br />Husband<br />Technology<br />Northwestern<br />Kansas City Royals<br />Social media<br />Volunteer<br />GenY<br />Irish setters<br />Early<br />Adopter<br />Storyteller<br />
  4. 4. I grew up with…<br />
  5. 5. College brought many 1sts<br /><ul><li>1st laptop computer
  6. 6. IBM Thinkpad (my dad worked there)
  7. 7. 1st e-mail address
  8. 8. justin.goldsborough@northwestern.edu
  9. 9. 1st Ethernet cable
  10. 10. I had never had Internet access 24/7 before
  11. 11. 1st AOL buddies
  12. 12. A new way to communicate with friends</li></li></ul><li>But most memorable…<br /><ul><li>1st look at how the Web would change journalism and communication</li></li></ul><li>Today<br />
  13. 13. Who are millennials?<br />http://www.youtube.com/watch?v=EoqiRRMQ0fs<br />
  14. 14. The Digital Generation<br /><ul><li>30 and under
  15. 15. Been using social media since college or before
  16. 16. Technology trend setters – Older generations adopt technology to stay in touch (Ask me why my 72-year-old stepmom is on Facebook)
  17. 17. They blog, friend and tweet just as they eat, drink and sleep
  18. 18. Future students, employees and customers</li></ul>“The digital generation is an unprecedented force to change every institution in society. The question is – ‘Are you ready?’”<br />- Don Tapscott, author of Wikinomics, Growing up Digital and Grown Up Digital<br />
  19. 19. The millennial student<br />http://www.youtube.com/watch?v=dGCJ46vyR9o&feature=related<br />
  20. 20. Who are they?<br />Multitasking<br />Digital<br />Diverse<br />Inclusive<br />Civic<br />Opportunity driven<br />Coddled<br />Tech-savvy<br />Connected<br />Overly assertive<br />Dreamers<br />Confident<br />Source: Clara Miller/Morningstar Communications<br />
  21. 21. More millennials: numbers<br /><ul><li>No precise dates for this Gen
  22. 22. Most say early 1980s to mid 1990s
  23. 23. Also called Gen Y
  24. 24. More than 100 million
  25. 25. 1/3 larger than baby boomers
  26. 26. 70 percent
  27. 27. Millennials that plan to attend college
  28. 28. 51 million
  29. 29. Entered workforce in Europe in 2008</li></ul>Sources: Wikipedia, Porter/Novelli Worldwide, BNet <br />
  30. 30. MillenNial mindset<br />Sources: Clara Miller, Morningstar<br />
  31. 31. More millennials: Technology<br />
  32. 32. More millennials: Social Media<br />
  33. 33. The Networked Student<br />http://www.youtube.com/watch?v=XwM4ieFOotA<br />
  34. 34. Emerging technologies<br /><ul><li>So, which technologies are emerging?
  35. 35. Texting
  36. 36. Twitter
  37. 37. Facebook
  38. 38. YouTube
  39. 39. Blogs
  40. 40. Cell phones/Applications
  41. 41. Research 2.0
  42. 42. Kindle
  43. 43. Flip video cameras
  44. 44. And content sharing in general</li></li></ul><li>Texting<br /><ul><li>13-17 yr olds sent 436 texts a month in 2007
  45. 45. What a difference two years makes!</li></li></ul><li>Extreme texting???<br />http://www.youtube.com/watch?v=3JyGlqZN5EE<br />
  46. 46. Twitter<br /><ul><li>First of all:
  47. 47. What is it?
  48. 48. Why would anyone use it?
  49. 49. Why does anyone care what I’m doing?</li></li></ul><li>Twitter<br /><ul><li>What Twitter is:
  50. 50. A place to find community
  51. 51. An online networking event
  52. 52. A chance to build your personal brand
  53. 53. The place where texting in the classroom actually makes sense</li></li></ul><li>Twitter stats<br /><ul><li>11% of adults use Twitter, update status
  54. 54. Average age of a Twitter users is 31
  55. 55. About 19% of adults 18-24 have used Twitter & about 20% of adults 25-34 have used Twitter
  56. 56. Drops to 10% for 35-44
  57. 57. Less affluent adults use twitter more often
  58. 58. Correlates with fact that most “tweeters” trend toward Gen Y
  59. 59. 75% of Twitter users connect to the Internet wirelessly
  60. 60. More than 82% have a cell phone and send text messages from it </li></ul>Sources: Pew Internet study<br />
  61. 61. Facebook<br />
  62. 62. Facebook stats<br />
  63. 63. YouTube<br />
  64. 64. YouTube stats<br /><ul><li>3rd most trafficked site on the Web
  65. 65. 2nd most popular search engine
  66. 66. Not a search engine</li></ul>Sources: ComScore, Mike Lundgren (VML) and Brian Solis (FutureWorks)<br />
  67. 67. Blogs<br />
  68. 68. Blog stats<br />
  69. 69. Wireless phones/apps<br /><ul><li>Hero devices
  70. 70. iPhone (AT&T)
  71. 71. Almost 1.5 billion downloads
  72. 72. Palm Pre (Sprint)
  73. 73. More than 1 million
  74. 74. G1 and G2 Android (T-mobile)
  75. 75. More than 3 million as of last fall
  76. 76. Blackberry Bold/Tour (Verizon)
  77. 77. RIM won’t disclose at this time</li></li></ul><li>All about the apps<br />
  78. 78. Anyone for pizza?<br />http://www.youtube.com/watch?v=Ojw8I1CFu-w<br />
  79. 79. Research 2.0<br /><ul><li>Slideshare
  80. 80. People upload, view, comment on and share presentations</li></li></ul><li>Research 2.0<br /><ul><li>Scribd
  81. 81. White paper social network – share, comment, favorite</li></li></ul><li>Kindle<br />http://www.youtube.com/watch?v=dlylkdiF9Mc<br />
  82. 82. Kindle Stats/use<br />
  83. 83. Flip video cameras<br />
  84. 84. Flip Video Camera Video<br />http://www.youtube.com/watch?v=AxAIAqM5TVk<br />
  85. 85. Content sharing<br />
  86. 86. Social media in the workplace<br />
  87. 87. What do college profs say?<br /><ul><li>Nicole Trembley
  88. 88. Taught social media class at Drake
  89. 89. Meeting expectations: Face-to-face (boomers) vs online (millennials)
  90. 90. Beverly Macy
  91. 91. Teaches social media marketing at UCLA
  92. 92. Sees need for education of how social media changing workplace
  93. 93. Gravity Summit
  94. 94. Barbara Nixon
  95. 95. Teaches Making Connections: Facebook & Beyond at Maryland
  96. 96. Calls millennials “not as tech savvy as we are led to believe”
  97. 97. KC/IABC student career fair
  98. 98. Students get multi-tasking, social media on a personal level only
  99. 99. Is an opportunity to teach students how daily social media interaction can be applied at work</li></li></ul><li>Edelman Trust Barometer<br />What is it?<br /><ul><li> 30-minute telephone survey
  100. 100. 4,475 people in 20 countries on five continents
  101. 101. Between November 5 and December 14, 2008
  102. 102. 2 demos: 1,075 people 25-34, 3,400 35-64</li></ul>Images courtesy of www.edelman.com<br />
  103. 103. Who do you trust?<br />3rd<br />6th<br />16th<br />9th<br />
  104. 104. “They” use social media<br /><ul><li>Who are they?
  105. 105. 10 million total Wikipedia articles
  106. 106. 100 million YouTube videos viewed per day
  107. 107. 900,000 blog posts per 24 hours
  108. 108. 3 million tweets per day
  109. 109. 2.6 billion minutes spent on Facebook daily
  110. 110. Source: www.thefuturebuzz.com</li></li></ul><li>Sprint cares about social media<br />
  111. 111. Ford case study<br />Sources: Shel Holtz<br />
  112. 112. United Breaks Guitars<br />http://www.youtube.com/watch?v=5YGc4zOqozo<br />
  113. 113. Southwest Doesn’t…<br />http://www.youtube.com/watch?v=u1SMcaVekVE<br />
  114. 114. Sprint’s social media vision<br /><ul><li>Then…
  115. 115. Product Dev and WiMAX teams were playing around with Jive Clearspace as a blog and collaboration platform and were willing to share.
  116. 116. We saw multiple employee communications issues on the horizon that could benefit from dialogue.
  117. 117. First used in small group settings among early adopters/social media advocates.
  118. 118. Launched to the enterprise on May 29, 2008.
  119. 119. Began with 50 communities in May 2008.
  120. 120. Now…
  121. 121. 47 percent increase in visits in first six months and still rising month after month.
  122. 122. More than 350 communities, about 770 personal blogs, 310 community blogs, 2,056 blog posts, 1,100 discussion threads.
  123. 123. Average of 3,000 visits per day.
  124. 124. Now included in overall intranet stack.</li></li></ul><li>Employees respond to social media <br /><ul><li>IABC 2009 Employee Engagement survey
  125. 125. Almost 1,500 respondents
  126. 126. Majority from North America, but feedback worldwide
  127. 127. Individual contributor to CEO, largest % manager level</li></ul>Images courtesy www.iabc.com<br />
  128. 128. Activate brand inside out<br /><ul><li>In place of “the voice of authority,” they [employees, clients and partners] demand proof of authenticity … We will need to help the organization empower and enable our people to communicate with one another, to make decisions and to act on their own ideas and opportunities. – The Authentic Enterprise – Arthur W. Page Society
  129. 129. Blur lines between Sprint Space (internal blog) and i-Connect (company-wide intranet), ratchet up activity to drive authenticity and engage key employee influencers:
  130. 130. Activate our brand from the inside out.
  131. 131. Make employees active participants in revolutionizing the customer experience by tapping collective wisdom, acting on what we learn.
  132. 132. Spread optimism at new speeds.
  133. 133. Connections at all levels, idea generation, propagate hope.
  134. 134. Use employee communications as a key driver of high performance.
  135. 135. Drive confidence in leadership at all levels.
  136. 136. Deliver the “why” behind decision-making in a two-way conversation.
  137. 137. Demonstrate accountability.
  138. 138. Decrease communications clutter and reach employees in ways they’ve embraced outside of work.</li></li></ul><li>High level issues<br /><ul><li>Pertinent to all employees
  139. 139. Provide “the why” behind decisions
  140. 140. Help employees shape their “Sprint story”</li></ul>Images courtesy www.iabc.com<br />
  141. 141. Operational issues<br /><ul><li>Pertinent to frontline employees; relevant to all
  142. 142. Problems with or questions about device functionality</li></li></ul><li>Web ninjas<br />
  143. 143. Applying the NETS standards<br />Creativity and Innovation<br />Communication and Collaboration<br />Research and Information Fluency<br />Critical Thinking, Problem Solving and Decision Making<br />Digital Citizenship<br />Technology Operations and Concepts<br />
  144. 144. Applying the NETS standards<br />Creativity and Innovation<br /><ul><li>Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology. </li></ul>Group<br />Justin<br />So, what do you think?...<br />Students develop/storyboard look and functionality for wireless phone application that’s applicable to their class/major, partner with computer science class to create.<br />Video time capsule predicting the how technology will impact learning experience in the future.<br />
  145. 145. Applying the NETS standards<br />Communication and Collaboration<br /><ul><li>Students use digital media and environments to communicate and work collaboratively, including at a distance, to support individual learning and contribute to the learning of others.</li></ul>Group<br />Justin<br />So, what do you think?...<br />Use Google docs wiki to share resources and research on a topic.<br />Students build Facebook group around a certain topic (e.g. Going green) and make connections with students across the country, share tips, ask questions, create call to action (e.g. online petitions).<br />
  146. 146. Applying the NETS standards<br />Research and Information Fluency<br /><ul><li>Students apply digital tools to gather, evaluate, and use information.</li></ul>Group<br />Justin<br />So, what do you think?...<br />Access Slideshare to review the latest presentations on a certain topic, include applicable info in student presentations and then share those decks on Slideshare.<br />Student search paper, presentation, thesis topics on Twitter, observe conversation, join and ask questions, and reference different SME perspectives as sources in class projects.<br />
  147. 147. Applying the NETS standards<br />Critical Thinking, Problem Solving and Decision Making<br /><ul><li>Students use critical thinking skills to plan & conduct research, manage projects, solve problems, & make informed decisions using appropriate digital tools & resources.</li></ul>Group<br />Justin<br />So, what do you think?...<br />Access and share timely blogs, news resources and reference materials (e.g. textbooks) all via the Kindle.<br />Use Google blog search, Technorati, Digg and other content search/ranking sites to find most blogs with highest authority rankings, best reputation to use as sources in research.<br />
  148. 148. Applying the NETS standards<br />Digital Citizenship<br />Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior.<br />Group<br />Justin<br />So, what do you think?...<br />Students monitor the blogosphere – including blogs, Twitter, Facebook, YouTube – and share current events in technology with each other.<br />Research legal blogs on Google blog search, search legal conversations on Twitter, social media policies companies have shared and collaborate on “Student social media and technology policy.”<br />
  149. 149. Applying the NETS standards<br />Technology Operations and Concepts<br /><ul><li> Students demonstrate a sound understanding of technology concepts, systems, and operations.</li></ul>Group<br />Justin<br />So, what do you think?...<br />Students teaching students video contest. Use Flip video cameras to film demos of “getting started” with social network (e.g. Facebook, LinkedIn) functionality.<br />When professors/guest speakers cover application of technology and/or social media in classroom or workplace, encourage students to live tweet or blog as way to share concepts.<br />
  150. 150. The future?<br />Mobile<br />4G<br />mifi<br />Google Wave<br />?<br />Android<br />
  151. 151. Mobile, mifi and 4G<br />
  152. 152. Android<br />
  153. 153. Google Wave<br /><ul><li>What would e-mail look like if created today?</li></ul>http://www.youtube.com/watch?v=Itc4253kjhw<br />
  154. 154. ?<br /><ul><li>Part of being prepared for the future is being prepared to react to the next best thing we didn’t see coming…</li></ul>Of course you could always ask the students .<br />
  155. 155. Thank you…<br /><ul><li>Justin Goldsborough, Social Media Manager
  156. 156. Blog: http://www.justincaseyouwerewondering.x.iabc.com
  157. 157. Twitter: @jgoldsboroughwww.twitter.com/jgoldsborough
  158. 158. Facebook: http://www.facebook.com/justin.goldsborough
  159. 159. E-mail: justingoldsborough@gmail.com
  160. 160. Let’s continue the conversation! </li>
  • iiro116

    Jun. 14, 2015
  • roeltafa

    Feb. 26, 2014

A look at millenials, who they are, the emerging technologies they're using, how social media is being used in the workplace and some guesses at the future of technology.

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