This presentation discusses forming an information and guidance network, summarizing key policy updates and challenges for career guidance professionals. It also explores how small farmers in Uruguay have successfully operated for generations through communal support systems and shared resources, and how online guidance can be enhanced with interactive, visually appealing content to better engage learners.

1. Go to View > Header & Footer to edit October 5, 2011| slide 1 Information and Guidance Network Steve Saffhill steve.saffhill@rsc-em.ac.uk www.rsc-em.ac.uk RSCs – Stimulating and supporting innovation in learning

3. Policy update and discussion

4. Is it working for us?

5. Challenging issues

6. Technology in guidance

8. Farming October 5, 2011| slide 4 Many small holdings Have been very successful How do they survive?

9. October 5, 2011| slide 5 Monthly meetings Visits to each farmer’s property “Calzon quitao” Shared experiences and resources Communities of practice Shared interest Wanting to improve Informality for participation (and the truth)

10. Our Calzon Quitao moodle.rsc-em.ac.uk iag-rscem@jiscmail.ac.uk f2f or online? www.rsc-em.ac.uk October 5, 2011| slide 6

11. Policy updates New national service in April 2012 Ofsted www.rsc-em.ac.uk October 5, 2011| slide 7

12. New national service, ~April 2012 All-age careers service (2.2 to2.7) Independent advice (3.1; 4.3.1 to 4.3.9) No face-to-face? (3.2; 4.3.2) Quality Assurance (3.3; 4.1; 4.2; 4.3.10 to 4.3.13) www.rsc-em.ac.uk October 5, 2011| slide 8

13. ICG Code of Ethical Principles Impartiality Confidentiality Duty of care Equality Accessibility Accountability CPD www.rsc-em.ac.uk October 5, 2011| slide 9

14. Is your IAG effective? How does IAG make your learners feel? www.rsc-em.ac.uk October 5, 2011| slide 10

15. The challenges of online guidance Analytics Useful resources October 5, 2011| slide 11

16. Analytics: How do you find out and record the needs of your learners? F2F Focus on subject areas ILP Activities How do you enhance your provision Stats on usage October 5, 2011| slide 12

17. Useful resources: sticky advice(a rework of Kardy Somerfield’s work) A process of maturing your resources Initial phase – make resources and tools online Development phase – enhance the ‘pull’ and stick’ www.rsc-em.ac.uk October 5, 2011| slide 13

18. www.rsc-em.ac.uk October 5, 2011| slide 14 Enhancing the pull Give them what/why/when/how they need Communication channels F2F, publicity, online presence, ILP, social media Embed within VLE/website eMail/sms invitations Add to signature block Competition Plan, plan, plan…

19. www.rsc-em.ac.uk October 5, 2011| slide 15 So what is sticky content? Getting a user to return to your website Getting them to spend longer on the page ‘Teflon’ content Clunky interaction Hard to access Text-rich Little personalisation

20. Good practice Visual Logos, people, artwork, videos, prezis Signpost using colours Interactive Chat rooms, Forums, Games, News, Voting, Questionnaire October 5, 2011| slide 16

21. Sticky VLE www.rsc-em.ac.uk October 5, 2011| slide 17

22. Paul Foreman Online Development Manager www.rsc-em.ac.uk October 5, 2011| slide 18

23. What next? moodle.rsc-em.ac.uk iag-rscem@jiscmail.ac.uk f2f or online? www.rsc-em.ac.uk October 5, 2011| slide 19