The Future of Engagement

Notas del editor

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3. Editor vs reporter - stack of press releases......need to inspire the Staff reporter and have them pitch their editor\n
4. Father life insurance (old school WOM) – Met a guy from toronto just this week who came to dinner last night - you can get feedback, referrals, complaints\n
5. Core values are different....things like honesty, trust, and responsibility are things you need just to get in the door today....\nZappos - create fun, be weird, ridiculous , adventurous \nGH - Radically passionate - always entrepreneurial\n
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33. J Crew Example\nSocial Fresh Example\n
34. Jet Blue Example\n\nGuys who got coverage on CNN by reaching out and listening to every customer who cancelled - yipit\n\nBuzzstream\n
35. mutually beneficial - help press contact\nChargify example - Ryan smith\n
36. Just because you want to be professional doesn't mean you cant be human - dh example - welcoming customers\n\nEasier than ever to learn about people\nFollow Tweets\nPast 5 Stories\nSelf Centered\n
37. employees know you care about them - not paycheck - they will go to battle for you if you do for them - Freshbooks example Mario\n
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39. Make sure you let humans use your instincts - use Brian Homestars example\n\nComcast battle\n
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