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MailCom 2012 Five Guidelines for Eco-Friendly and Cost-Effective Mail Management Practices
1. MAILCOM 2012 - Washington, DC. - April 15-18
Course #: CU445
Title: Five Easy Pieces: Five Guidelines for Eco-Friendly
and Cost-Effective Mail Management Practices
Scheduled For: Wednesday, Round 14, 12:45-1:45 PM
Presented By: James P. Mullan, CMDSM, EMCM, MQC
National Operations Manager - Chubb
Oce Business Services
Marlene O’Hare, CMDSM
Supervisor Office Services
Linde North America, Inc.
Please be courteous to others and switch
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2. Introduction
•Many of the worlds’ enterprises, large and
small, are committed to environmental
sustainability.
•Reducing energy consumption and waste
while saving money.
•Implementing sustainable and cost-
effective practices across a document’s
lifecycle, spanning creation through
disposal.
MAILCOM 2012 - Washington, DC. - April 15-18 2
3. Five Easy Pieces
• Mail Management Practices can help companies
reach both their environmental and cost-reduction
goals.
• To significantly reduce the use of paper saving trees,
gas in shipping the paper and physical space to
store it.
• Mail and shipping practices have a high impact on
reducing costs, driving faster time to market and
improving operational efficiency.
MAILCOM 2012 - Washington, DC. - April 15-18
4. Five Easy Pieces
• Updating Mail Lists
• Document Design
• Duplex Printing
• Sourcing Paper
• Direct Mail
MAILCOM 2012 - Washington, DC. - April 15-18
5. House List Hygiene
• Two percent of all mail is returned the total cost of
re-mail is $3.50 to $4.50 per piece
• Regularly update mailing lists to limit duplication
and waste
• When a mail piece is returned as undeliverable,
update the database as soon as possible
• Consistently update databases for a positive impact
on sustainability and cost-reduction
MAILCOM 2012 - Washington, DC. - April 15-18
6. Document Design Dividends
• Design to print on both sides of the paper to cut
paper use and reduce mailing costs
• Decrease the margin and font size to reduce the
number of pages
• Variable data and document composition tools can
combine two documents/mailings into one
• Transpromo combines a transaction printing
(statement) with promotional/marketing content
MAILCOM 2012 - Washington, DC. - April 15-18
7. Defaulting to Duplex
– Most multi-page documents don’t require the
text to be printed on one side of the page.
– Can decrease paper use by up to 50 percent by
making duplex printing the norm
– Move print production to copiers that can
duplex significantly reduces paper
consumption to realize thousands of dollars in
cost savings
MAILCOM 2012 - Washington, DC. - April 15-18
8. Certified Paper Trails
– The United States Postal Service (USPS) recommends
using paper from forests organizations with SFI forest
certification.
– To be certified, forest operations must be audited against
the SFI forest standard.
– This practice focuses mainly on sustainability.
– By choosing SFI-certified products, a company can use
its buying power to improve forest management while
sending a clear signal to customers it cares about
forests.
MAILCOM 2012 - Washington, DC. - April 15-18
9. Greening Direct Mail
– Impact of direct mail accounts for 2.3 percent of
landfill waste.
– Look for agri-based inks and less ink usage /
coverage (fewer colors mean fewer chemicals).
– Work with “local” business partners to reduce
your carbon footprint.
– Work with vendors that use renewable energy
sources.
– Use print-on-demand technology.
MAILCOM 2012 - Washington, DC. - April 15-18
10. Any organization can implement these
strategies – internally or with an
outsourcing partner – to benefit the
bottom line as well as the environment.
As many companies are demonstrating
every day, green business can also be
good business.
MAILCOM 2012 - Washington, DC. - April 15-18
11. Presenters
James P. Mullan, CMDSM, EMCM, Marlene O ’Hare, CMDSM
MDC Supervisor Office Services
OBS National Operations Linde North America, Inc.
Manager for Chubb & Son 575 Mountain Avenue
15 Mountain View Road Murray Hill NJ 07974
Warren, NJ 07095 908-771-1275 W
908-903-2869 W 908-771-1701 F
908-903-2027 F 908-906-4961 C
201-779-9355 C marlene.o’hare@linde.com
JMullan@Chubb.com marlene.ohare@linde.com
MAILCOM 2012 - Washington, DC. - April 15-18