To some it up: Our world has changed. It's not Facebook and Twitter that are causing a revolution, it's instant communication. We're getting smarter(the Flynn Effect) and we ignore more and more. In a world of instant communication and gratification we can't acquire the one asset that is truly the most important, their attention. To grab their attention you're going to need a mustache, a super power, an it factor, a competitive advantage, SOMEthing that's going to make people remember you. In closing I've included two of my favourite Ted talks and some advice. Hope you enjoy! For more presentations and content like this, visit http://strategylab.ca Love, Jeph