How do we decide on things? How do we choose what is better Coke or Pepsi? Is it something innate or something learned? This 45 minute presentation is aimed at finding out how we are influenced and why we share the things we share.

1. influence:
how we make decisions
in 2014 and beyond

3. in 1999: 38 million
people had broadband internet.
today: 1.2 billion people
have it on their smart phones.
-ctrl alt delete by mitch joel

4. 79% of consumers
now say they use a smartphone
to help with shopping.
-Zero Moment of Truth by Jim Lecinski

5. googlemakes more ad revenue than
the entire US print industry.
q
-ctrl alt delete by mitch joel

6. reddit has over 70
million visitors visiting 4.4
billion pages every month.
-cntrl alt delete by mitch joel

7. reddit has only 22
employees.
-cntrl alt delete by mitch joel

8. you want to start a
business?

10. we don’t need an
expensive credit
card terminal

12. we don’t need
to stay at a
hotel

15. we don’t have to go to a
restaurant

17. our world has
changed

18. the pope’s inauguration

20. we’re getting
smarter

21. The
Flynn
effect

22. what happened to
advertising?

26. remember when
smoking was
cool?

29. what
changed
for smokers?

30. marketers are getting
smarter too

39. what do you watch more of?
youtube, netflix or
cable tv?

40. Who do you look up to more:
celebrities, athletes,
or musicians?

41. what do you use your
phone for?
1:
2:
3:

42. which one do you
like more?

43. facebook or
twitter?

44. instagram
or vine?

45. snapchat or
vine?

46. snapchat or
vine?

47. what if there was an
important message to get
across to people, how
would you do it?

52. how would you try
to stop drinking
and driving?

53. thanks for being
awesome!

54. www.strategylab.ca
@jephmaystruck
jephmaystruck@gmail.com