The document provides an agenda for the AAHOA Convention 2013 occurring from March 26-28, featuring keynote speakers such as Steve Forbes, Indra Nooyi, and General Colin Powell. The agenda includes general sessions, educational seminars on topics like financing and branding, and social events like a welcome reception and awards ceremony. Featured throughout are AAHOA leadership providing reports and addressing industry trends and issues.

1. AAHOA CONVENTION 2013
Tuesday, March 26, 2013 Featured Speaker Steve Forbes,
Chairman & Editor-in-Chief,
8:00 a.m. – 9:00 p.m. Exhibitor Registration Hall AB Forbes Media
Sponsored By
8:00 a.m. – 6:00 p.m. Exhibitor Setup Hall B
1:00 p.m. – 5:00 p.m. CHO Review & Exam
S
Room 322AB
* (Developed by Kapoor & Kapoor Hospitality, Inc.) teve Forbes is Chairman
and Editor-in-Chief
2:00 p.m. – 9:00 p.m. Attendee Registration Hall AB
of Forbes Media. The
6:00 p.m. – 9:00 p.m. Welcome Reception
Grand Ballroom BC company’s flagship publication,
Sponsored By
Forbes, is the nation’s leading
business magazine, with a
circulation of more than 900,000.
Wednesday, March 27, 2013
Under Mr. Forbes’ leadership, the
7:00 a.m. – 12:00 p.m. Exhibitor Setup Hall AB company has launched a variety of
new publications and businesses. Steve Forbes
7:00 a.m. – 8:00 p.m. Attendee Registration Hall B
They include ForbesLife, Forbes Asia;
7:00 a.m. – 8:45 a.m. Breakfast Hall AB and Forbes licensee editions published across the world.
Sponsored By
In 1996 Forbes entered the new media arena with the launch of
Forbes.com. Now averaging 25 million unique monthly visitors, it has
9:00 a.m. – 12:00 p.m. Hall C become a leading destination site for senior business decision-makers
OPENING GENERAL SESSION and investors. Other Forbes websites include: ForbesWoman.com,
Convention Welcome Mehul Patel, RealClearPolitics.com, RealClearMarkets.com,
AAHOA Vice Chairman
and Convention Chair 2013 RealClearSports.com and RealClearWorld.com. Together with
Convention Welcome Parvathaneni Harish, Forbes.com, these sites reach nearly 30 million business decision-makers
Consul General of India,
Houston Mehul Patel each month.
Opening Address Alkesh Patel, Mr. Forbes is the author of How Capitalism Will Save Us: Why Free
AAHOA Chairman
People and Free Markets Are the Best Answer in Today’s Economy, co-
Industry Trends Update Bobby Bowers,
Sr. Vice President, authored by Elizabeth Ames, and Power Ambition Glory: The Stunning
Smith Travel Research
Parallels between Great Leaders of the Ancient World and Today . . . and
President’s Report Fred Schwartz,
Alkesh Patel
AAHOA President the Lessons You Can Learn, co-authored by John Prevas. He also wrote:
Flat Tax Revolution: Using a Postcard to Abolish the IRS and A New Birth
of Freedom, a book of bold ideas for the new millennium.
Parvathaneni Harish Bobby Bowers Fred Schwartz
22 AAHOA Convention Guide March 2013

2. AAHOA CONVENTION 2013
AAHOA Convention Guide March 2013 23

3. AAHOA CONVENTION 2013
Wednesday, March 27, 2013 CONCURRENT EDUCATIONAL SEMINARS
continued...
The AAHOA eMarket
Featured Speaker Indra Nooyi, 3:00 p.m. – 3:50 p.m. Room 322A
Chairman and CEO, PepsiCo
Speaker: Bill Hirsch, CHA, MHS, Vice President of Sales,
I
ndra Nooyi is Chairman and CEO BirchStreet North America
of PepsiCo. In its global food and Learn how to gain control over expenses by automating your
procurement process for paperless and hassle-free purchasing.
beverage portfolio, PepsiCo has 22
The AAHOA e-Market will help you manage your supply chain
brands that generate more than $1 billion and purchasing programs efficiently and effectively.
Bill Hirsch
each in annual retail sales. PepsiCo’s main
businesses include Quaker, Tropicana,
Extreme Hotel Makeover: Accounting Edition Room 322B
Gatorade, Frito-Lay and Pepsi-Cola. With 3:00 p.m. – 3:50 p.m.
Indra Nooyi Sponsored and Co-Produced By
more than $65 billion in annual net revenue,
PepsiCo makes hundreds of enjoyable foods and beverages that are loved Speaker: Jerry Trieber, CPA, CHAE, CFE, CFF, CGMA,
throughout the world. Director of Field Accounting, Crestline Hotels and Resorts
Mrs. Nooyi is the chief architect of Performance with Purpose, Advances in technology, environmental issues and green
initiatives have changed the way hotels operate, and internal
PepsiCo’s promise to do what’s right for the business by doing what’s controls need to keep pace with those changes. In this session,
right for people and the planet. It’s the company’s commitment to we will go beyond definitions and explanations to help you
understand how internal controls for hotels do not need to be
sustained growth with a focus on Performance, Human, Environmental, extreme to get the job done. At the conclusion, you will see the
and Talent Sustainability. In keeping with this commitment, PepsiCo is Jerry Trieber positive results of internal control improvements.
proud to be listed on the Dow Jones Sustainability North America Index
and Dow Jones Sustainability World Index. Financing Options Room 332B
Mrs. Nooyi was named President and CEO on Oct. 1, 2006 and 3:00 p.m. – 4:30 p.m.
assumed the role of Chairman on May 2, 2007. She has directed the Moderator: Stacy Silver, President, Silver Hospitality
company’s global strategy for more than a decade and led its restructuring, Panelists: Peter Berk, President, PMZ Realty Capital
including the divestiture of its restaurants into the successful YUM! Brands,
Heather Duvall, Managing Director,
Access Point Financial
Inc., the acquisition of Tropicana and the merger with Quaker Oats that Laurie Ivy, Marketing Director, PMC Capital
brought the vital Quaker and Gatorade businesses to PepsiCo, the merger Nitin Shah, Principal, Imperial Investments Group
with PepsiCo’s anchor bottlers, and the acquisition of Wimm-Bill-Dann, the In this session, our panel of experts will discuss sound financing
Stacy Silver options for hoteliers. They will answer questions such as the
largest international acquisition in PepsiCo’s history. right time to refinance, what options exist and how to negotiate the best deal.
Learn the risks and rewards associated with refinancing for the long term.
12:00 p.m. – 6:00 p.m. Trade Show Hall AB
12:00 p.m. – 2:30 p.m. Lunch in Exhibit Hall Hall AB
Sponsored By
Peter Berk Heather Duvall Laurie Ivy Nitin Shah
24

4. AAHOA CONVENTION 2013
AAHOA Convention Guide March 2013 25

5. AAHOA CONVENTION 2013
Wednesday, March 27, 2013 continued... Lobbying Your Elected Officials: Making Your Voice Heard
4:00 p.m. – 4:50 p.m. Room 322B
Royalties, Returns and Rewards: Room 332C Moderator: Ricky Patel, Senior Partner, Farrell and Patel
Making the Most from Your Investment
Panelists: Tarun S. Patel, CHA, President,
3:00 p.m. – 4:30 p.m. Pacific Hospitality Company
Moderator: Jay S. Patel, CHA, President, LHS Chip Rogers, Former Senate Majority Leader
Companies from Georgia
Anurag Varma, Counsel, Public Policy and Lobbying,
Panelists: Roger Bloss, Founder, President & CEO, Patton Boggs LLP
Vantage Hospitality Group Whether it is your member of Congress, state representative
Bill Duncan, Global Head, Brand Management, or mayor, one thing is certain; “all politics are local.”
Homewood Suites by Hilton and Home2 Suites by Hilton Ricky Patel Elected officials work for you, the voter. This expert panel
Jay S. Patel Dean Savas, Sr. Vice President, G6 Hospitality LLC will provide practical tips on how to effectively lobby your
Robert Wallace, Executive Vice President, elected officials and ensure your voice is heard.
Red Roof Inns
As you make decisions in a competitive market, profitability is a top priority.
Hear from leading hotel executives on how a good-faith commitment to the
success of a brand with a solid growth plan, brand investments, and fair
dealing with the franchisees can increase your royalties, returns and rewards.
Tarun S. Patel Chip Rogers Anurag Varma
4:30 p.m. – 6:30 p.m. Room 310
Roger Bloss Bill Duncan Dean Savas Robert Wallace
YOUNG PROFESSIONALS CONFERENCE
Buying and Selling a Hotel Room 332A
4:30 p.m. – 4:45 p.m. Networking
Sponsored By 4:45 p.m. – 5:15 p.m. Featured Speaker Sponsored By
4:00 p.m. – 4:50 p.m. John T. Bowen,
Dean, Conrad N. Hilton
Moderator: Glenn Haussman, Editor-in-Chief, Hotel Interactive College of Hotel and
Panelists: Teague Hunter, President, Hunter Hotels Restaurant Management,
Brian Silberman, Vice President, CBRE Group University of Houston
Sam Winterbottom, Senior Managing Director,
Newmark Grubb Knight Frank Capital Group John T. Bowen
From acquiring financing to understanding purchase agreements, branding and
5:15 p.m. – 6:30 p.m. “Getting The Deal Done”
beyond; this panel of experts will explain the ins and outs of successfully buying
and selling a hotel in today’s economy. These experts, led by A. J. Singh, Associate Professor, Michigan State University, will
explain the ins and outs of hotel ownership starting with “Hotel Investments 101.”
Speakers: A. J. Singh, PhD,
Asst.Professor, Michigan State
University
Jesse Blair, Director of Capital
Development, InterMountain
Glenn Haussman Teague Hunter Brian Silberman Sam Winterbottom A.J. Singh Management, LLC
Jesse Blair
26 AAHOA Convention Guide March 2013

6. AAHOA CONVENTION 2013
AAHOA Convention Guide March 2013 27

7. AAHOA CONVENTION 2013
Wednesday, March 27, 2013 continued...
Thursday, March 28, 2013
5:00 p.m. – 7:15 p.m. Dinner Hall AB 9:00 a.m. – 12:00 p.m.
Sponsored By
GENERAL SESSION Hall C
Welcome Mehul Patel
AAHOA Vice Chairman
7:00 p.m. – 11:00 p.m. Awards & Entertainment Hall C and Convention Chair 2013
Keynote Speaker Mehul Patel
General Colin L.
AWARDS PROGRAM Hall C Powell USA (Ret.)
Introductions by Industry Issues Panel
Ami Bera
Pratik Patel, AAHOA Treasurer
Treasurer’s Report
• IAHA Independent Hotel of the Year Pratik Patel,AAHOA Treasurer
• Outstanding Woman Hotelier of the Year Guest Speaker
• Outstanding Young Professional Hotelier Rep. Ami Bera (D-Calif.)
of the Year
• AAHOA Family Hotelier of the Year Award Secretary’s Report
Pratik Patel Jay “Jimmy” Patel,
Sponsored By AAHOA Secretary
Jimmy Patel Pratik Patel
• Scholarship Award
Sponsored By
Keynote Speaker
AAHOA 2013 Membership Renewal Contest
General Colin L. Powell, USA (Ret.)
Mehul Patel, AAHOA Vice Chairman and
F
Convention Chair 2013 Mehul Patel or over 50 years, General Colin L. Powell,
USA (Ret.) has devoted his life to public
service.
ENTERTAINMENT Hall C Having held senior military and diplomatic
positions across four presidential administrations,
A Bollywood extravaganza with Mauli Powell’s deep commitment to democratic values
Dave and her team of dancers, singers and
musicians and freedom has been felt throughout the world. Colin Powell
Mauli Dave The son of Jamaican immigrants, Powell
was born in Harlem in April 1937 and was raised in the South Bronx. He was educated
Thursday, March 28, 2013 in the New York City public schools and after graduating from Morris High School
attended the City College of New York where he earned a B.S. in Geology. It was not
7:00 a.m. – 8:45 a.m. Breakfast
Hall AB until he joined the Army ROTC program at CCNY that he discovered his calling and
Sponsored By
launched his military career. He received a commission as an Army second lieutenant
Hall B upon graduation in 1958 and went on to serve in the United States Army for 35 years,
rising to the rank of four-star general.
8:00 a.m. – 5:00 p.m. Attendee Registration
& Gala Seat Assignments From 1987 – 1989, Powell served as President Ronald Reagan’s national
28

8. AAHOA CONVENTION 2013
Thursday, March 28, 2013 continued...
12:00 p.m. – 5:00 p.m. Trade Show Hall AB
12:00 p.m. – 2:30 p.m. Lunch in Exhibit Hall Hall AB
security advisor. He served from 1989 – 1993 as chairman of the Joint Chiefs of
Sponsored By
Staff for both President George H.W. Bush and for President Bill Clinton, and
was not only the youngest officer and first ROTC graduate to ever serve in the
position but also was the first African-American to do so. During his time as 2:00 p.m. - 4:30 p.m. Room 310
chairman, he oversaw 28 crises, including the Panama intervention of 1989 and
WOMEN IN HOTEL LEADERSHIP Sponsored By
Operation Desert Storm in the victorious 1991 Persian Gulf War.
(WIHL) CONFERENCE
Under President George W. Bush, Powell served as secretary of state where he led
2:00 p.m. - 2:15 p.m. Networking
the State Department in major efforts to address and solve regional and civil conflicts
2:15 p.m. - 3:00 p.m. Featured Speaker:
in the Middle East, Sudan, Congo, Liberia, the Balkans, Cyprus, Haiti, Northern Ireland, Ann Mukherjee,
Afghanistan, Iraq, and elsewhere. In all areas, he used the power of diplomacy to build Senior Vice President and
Chief Marketing Officer,
trust, forge alliances and then help transform these unstable regions into areas where Frito Lay North America
societies and cultures have the potential to prosper. He also worked at the forefront of 3:05 p.m. - 4:30 p.m. Team Building
Ann Mukherjee
American efforts to advance economic and social development worldwide.
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Moderator: Hasmukh “H.P.” Rama, Chairman and om
CEO, JHM Hotels
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Our Convention
Panelists:
Wayne Goldberg, President and CEO, La Quinta Inns
w
At Your Fingertips
& Suites
H.P. Rama
Steve Joyce, President and CEO, Choice Hotels
International
AAHOA 2013 Annual Convention
FIRST T
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Kirk Kinsell, President, IHG, Americas
Arne M. Sorenson, President and CEO, Marriott
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AAHOA Convention Guide March 2013 speakers, alerts, the Houston area, and more. 29
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9. AAHOA CONVENTION 2013
Thursday, March 28, 2013 continued... Room 332B
Healthcare Reform Act Compliance
CONCURRENT EDUCATIONAL SEMINARS 3:00 p.m. – 4:30 p.m.
Moderator: Evan Rosen, Attorney, Epstein Becker
Talking Technology Trends Room 322A Green Law Firm
3:00 p.m. – 3:50 p.m. Sponsored and Panelists: Manuel Gonzalez, District Director, SBA
Co-Produced By Houston District Office
Patricia Gray, J. D., LL. M., Director of Research,
Speakers: Raman P. (R.P.) Rama, CHA, CHTP, CHAE, President, University of Houston Law Center
Hospitality, Financial & Technology Professionals Is your business prepared for when the new healthcare law
Evan Rosen
Frank Wolfe, CAE, CEO Hospitality, Financial & takes effect? Come to this session to learn how the new
Technology Professionals regulations will impact you and your
Cloud computing, data security, business.
distribution, and virtualization
— these are just some of the top
technology trends in the hospitality
industry. These experts will discuss
these hot topics during this
Manuel Gonzalez Patricia Gray
R.P. Rama interactive session. Frank Wolfe
Hotel Asset Management: An Ownership Perspective
Succession Planning for Family Businesses
Room 322B 3:00 p.m. – 4:30 p.m. Room 332C
3:00 p.m. – 3:50 p.m.
Sponsored By
Moderator: Mahesh Patel,
Attorney, Patel & Associates
Panelists: Vince D’Addona, CLU, ChFC, AEP, CExP, Moderator: A. J. Singh, PhD, Asst. Professor,
Strategies for Wealth Michigan State University
Mayur Dalal, CEO, The Oxford Group Panelists: Sam Cicero, Vice President, Cicero
Lalit Jallan, LUTCF, CLTC, Unit Sales Manager, Development
MassMutual Financial Group Mark Novak, Vice President, Travel Media Group
Arlene Ramirez, MBA, CHE, CHAE, Principal,
ADR Consulting
A.J. Singh
Mahesh Patel
This session will feature experts who will explain how current businesses Our experts will explain the importance of aligning owner’s expectations
should be structured to avoid pitfalls in succession planning. They will address to hotel operations. Topics of discussion will include hotel management,
the logical order of succession planning along with many challenges, including management contracts and more. These panelists will also explain how a
when and where to begin, the owner’s inability to let go, and selecting and strong relationship between operator and asset manager can drive profitability
preparing the next leader of the company. for the owner.
Vince D’Addona Mayur Dalal Lalit Jallan Sam Cicero Mark Novak Arlene Ramirez
30

10. AAHOA CONVENTION 2013
AAHOA Convention Guide March 2013 31

11. AAHOA CONVENTION 2013
Thursday, March 28, 2013 continued...
Friday, March 29, 2013
How to Stand Out Above Your Comp Set 7:00 a.m. – 8:45 a.m. Breakfast Hall AB
Room 322B
3:00 p.m. – 4:50 p.m. 8:00 a.m. – 10:00 a.m. Attendee Registration and
Hall B
Speaker: Introduction by Gala Seat Assignments
John Hogan, CEO, Hospitality
Educators 8:45 a.m. – 1:30 p.m. Hall C
Ed Ianneralla, President,
Stonehenge Consulting Group
CLOSING GENERAL SESSION
Welcome Mehul Patel
Join Ed Iannarella as he shares proven AAHOA Vice Chairman
John Hogan techniques that will separate you from your Ed Ianneralla
and Convention Chair 2013
competitors by overcoming the sameness and confusion that travelers associate
with hotels in your market. Hear examples of what properties can do to survive
Board Recognition Alkesh Patel,
in today’s tough economy to increase existing guest loyalty and achieving greater
AAHOA Chairman
Mehul Patel
revenue. Fred Schwartz,
AAHOA President
5:00 p.m. - 7:15 p.m. Dinner Hall AB Freedom Forum
Sponsored By Featured Speaker Howard Putnam
Hall C Candidate Speeches
7:00 p.m. - 11:00 p.m. Awards & Entertainment Alkesh Patel
• Regional Directors
AWARDS PROGRAM
• Directors at Large
Introductions by Pratik Patel,
AAHOA Treasurer
• Secretary Debate
• Political Forum Award
Voting Hall AB
Pratik Patel
• Cecil B. Day Community Service Award Fred Schwartz
• Outreach Award for Philanthropy
Featured Speaker Howard Putnam
• Award for Excellence Former President & CEO,
Sponsored By Southwest Airlines
Exhibitors Passport Drawing Former CEO,
Mehul Patel, AAHOA Vice Chairman and Mehul Patel Braniff Airlines
Convention Chair 2013
H
oward Putnam grew up in the
ENTERTAINMENT airline business, working more
Comedians Mantra, Dan Nainan and Kapil Sharma
than a dozen different positions
before becoming group vice president of
Marketing for United Airlines in 1976.
In 1978 he was recruited to become
president and CEO of Southwest Airlines. Howard Putnam
32 AAHOA Convention Guide March 2013

12. AAHOA CONVENTION 2013
1:30 p.m. – 3:00 p.m.
Friday, March 29, 2013 continued...
Lunch Hall AB
While there, Mr. Putnam and his team tripled the revenues and tripled Level 2
5:45 p.m. – 6:45 p.m. Gala Night Cocktail Reception Hall & Balcony
profitability in three years. They also successfully guided Southwest through
airline deregulation and Southwest was the first air carrier to order the Boeing
737-300, which later became the largest selling aircraft ever for Boeing. 6:45 p.m. – 2:00 a.m. Hall C
Sponsored By
Mr. Putnam led the visioning process at Southwest as well as further
developing the “fun” culture and excellent customer service that Southwest
is still known for today. Southwest has been profitable every year for over 30 GALA DINNER
years, a record unsurpassed by any other airline.
In 1981, Mr. Putnam was recruited by the board of directors of Braniff
Outgoing Chairman’s Farewell Address
Alkesh Patel
International to come aboard as CEO and save and/or restructure the
financially failing airline. He was the first airline CEO to successfully take a Introduction of the 2013 AAHOA Board of
Directors
major carrier into, through and out of Chapter 11.
He is the author of The Winds of Turbulence, a book on leadership and Welcome Address Alkesh Patel
Mehul Patel,
ethics, and has also been an entrepreneur, serving as chairman of a start up 2013 Incoming AAHOA Chairman
investment company and two small manufacturing and distribution companies.
Mehul Patel
GALA ENTERTAINMENT
Voice of the Soul:
Richa Sharma in concert
with Kamal
Richa Sharma Kamal
AAHOA Convention Guide March 2013 33