WAFIC Social Media Presentation
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In the past 12 months there has been substantial growth in the social media, beyond keeping up with friends. With a carefully laid out plan, you can develop a tribe of followers. Your plan must include a blog, Facebook, Twitter and then the variety of sites that will help direct your customers to your information. Social media marketing is low cost and highly visible, so come along to this session and see how you can launch your social media campaign to make sales and keep members!
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WAFIC Social Media Presentation
- 1. Social Media: Friend or Foe For Your & Your Business
- 3. 1752 First newspaper published 1970 Computers 2010 & beyond? 1930’s TV 1916 Radio
- 4. The old communication model to customers was a monologue that we shouted to them.
- 5. The average person is exposed to over 3000 advertising messages per day.
- 6. The new communication model that customers want is a dialogue (& no shouting!).
- 8. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009
- 9. Because visiting social media sites is now the 4 th most popular on-line activity ahead of personal email! Nielsen, Global Faces & Networked Places, 2009
- 11. And in Australia we know this . . . 1. Google.com.au - 10.7 million Google visitors in June 2. Facebook 3. Google 4. Youtube 5. Yahoo 6. Windows Live 7. ebay.com.au 8. Wikipedia 9. Ninemsn 10. Blogger.com 11. News.com.au 12. Twitter
- 13. Where do you start?
- 27. Facebook Enhanced Reporting Engagement report Lexicon measures ‘buzz’ and sentiment on Facebook Page report Pulse Data reports the interests of your fans
- 28. Measuring Your Audience Stranger Doesn’t know your brand at all Aware Knows of the brand, not a follower and not engaging Passive Follower, does not engage Active Follow, low-level engagement Inquisitor Follower, high-level engagement, conversational Evangelist Follower, high-level engagement, conversational, syndicator
- 29. In Summary . . . 1. Research the complete social media forum 2. Listen to what is being said 3. Where will you participate and where are your competitors participating 4. Goal – what is your objective/strategies for being in this space? 5. How will you measure your success 6. Join the conversation by giving back, sharing and leading 7. Measure your success
- 38. Justin Tamsett B.Ed (Phys & Health Education) "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles