The wearable technology market today spans across the fashion, medicine and technology industries. This presentation analyzes current trends across stye three industries and outline where the future of such products may be headed towards.

1. THE FUTURE OF
WEARABLE TECHNOLOGY
NIKE
Anvita Dasani & Jeff Valdez
December 9, 2013

2. WHAT IS
WEARABLE TECHNOLOGY?
Clothing and accessories incorporating computer and advanced electronic technologies
Through the integration of textiles and embedded technology, smart garments
can respond to the body’s natural movement to find new solutions for healthcare
and social concerns, and introduce new concepts of social interactions
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

3. FORCES DRIVING THE GROWTH OF WEARABLE TECHNOLOGY
Faster, smaller,
cheaper
hardware
Cloud storage
Location data
$3-5 billion market
API Research
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

4. KEY INDUSTRIES
Fashion
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Technology
Medicine

5. The “cool” factor
FASHION
The utopian impetus to embed technology in the aesthetics (print,
silhouettes and fabrication) and functionality of fashion is to unify subject,
society and environment under a totaling technological order

6. Fashion
TREND
HAPTIC FEEDBACK
Tactile feedback technology which takes advantage of the sense of touch by applying various motions to users
Touch feedback
LED Lights
Vibrations
Shoulder taps
Driven by consumers’ desire to have a more real and better user experience with products
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

7. Fashion
TREND
CAPTURING SOLAR ENERGY
•
•
•
Exploring ways to embed flexible solar cells into fabrics in order to make the wearer a walking power plant
Fabric coating made from a compound of titanium dioxide, the white material used in everything from white paint to
foods to sunscreen lotions
Titanium dioxide breaks down dirt and kills microbes when exposed to some types of light
!
Charging devices
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Environmentally
responsive fashion
Bikinis
Purses
Solar dress
!
Self drying cotton

8. Fashion | Haptic feedback
SMART FABRIC
NAVIGATE JACKET
Fashion for the retail explorer
LEDs on the sleeves provide directional cues
of the current stage of the journey and how far
the next turn is
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
!
GPS integrated into clothing
Vibrations alert the user when to turn and in which direction
An accompanying smartphone app stores
destinations and directions

9. Fashion | Capturing solar energy
SMART FABRIC / POWER GENERATED CLOTHING
LUNA
Self cleaning fabric
Inspiration from nature:
The lotus leaf’s superhydrophobicity
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Protection against contamination,
laundry cost savings
Repellent technology: nano structured
textile coating to create an omniphobic
treatment that repels water and oilbased liquids

10. Fashion | Haptic feedback | Capturing solar energy | Smart fabric
Save time
Channel time towards more productivity
Features to help you get through the day
New daily behaviors
CONVENIENCE
FASHION
“The idea is to have these technologies embedded into existing material, so we don’t need to build multimillion dollar factories. We’re also
developing transistors made of cotton so the electronic will not be attached to the textile - the textile will be the electronic device”
- Juan Hinestroza, Cornell University
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

11. TECHNOLOGY

12. Technology
TREND
SEAMLESSLY SHARE STORIES THROUGH
SOCIAL NETWORKS
iCloud
Social Media
(Facebook, Twitter,
Instagram,
Pinterest, Tumblr,
Google+…)
!
User generated
content
“We don’t lose the desire to have privacy. We change the value proposition of why it is. The
more we share online and the more people react to it, the fear you think it is to continue sharing”
- A Millennial
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

13. Technology
TREND
TWO WAY COMMUNICATION WITH
NEARBY DEVICES
Voice recognition
Personalization
(Allow customers
to personalize
products even if it
mass
produced)
!
User generated
content
!
Multitasking
10.45 hours of multimedia in
to 7.38 hours each day
(Kaiser Family Foundation’s
Generation M2 survey)
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

14. Technology | Seamlessly share stories through social networks | Two way communication with nearby devices
NO-TOUCH INTERFACES
GOOGLE GLASS
Camera, video recorder, display, touchpad and
microphone, built into spectacle frames
“Once upon a time seeing your life flash before your eyes was
something people did their best to avoid. The arrival of Google
Glass seems to have change that”
- Michael Millar, BBC News
“Ok Google”
Woman wearing Google Glass, The Independent, UK
•
•
•
Augmented reality
Hands free
Voice recognition
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
•
•
•
Voice translation
Seamless sharing of experiences with friends and family
2014: Prescription lenses

15. Technology | Two way communication with nearby devices
NO-TOUCH INTERFACES
EMBRACE+
The wristband that glows when you get texts, notifications
•
•
•
Digital Trends
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Links colors to actions such as regular
incoming calls, text messages, low battery
levels,new emails, Skype calls, notifications
from social networks
Security feature: notifies user when they are
too far away from their smartphone
Waterproof

16. Technology | Seamlessly share stories through social networks | Two way communication with nearby devices
Consumer desire for technology integration and multitasking from a single device
CONNECTION
Convenience + Connection
FASHION
Augment awareness of things, but not get in the way of social interactions
“I rather give up my sense of smell than give up technology”
(McCann World Group)
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

17. Turning science fiction into science fact
MEDICINE
AND FITNESS
$2.3 billion market

18. Medicine and fitness
TREND
TO ACCESS AND UNDERSTAND PERSONAL
HEALTH INFORMATION
WEARABLE MEDICAL DEVICES
Devices worn on the body for a prolonged period that
are able to capture and process data about the
patient’s physiology and then calculate the correct
medical response before notifying the client
100million
PHYSICIAN’S ACCESS OF ONLINE
HEALTH INFORMATION
40% 60%
use tablet computers
use mobile phones
health related devices are currently being sold
Source: Berg Insights
Source: Berg Insights
80 million
wearable sports and fitness-related monitoring devices
Source: Berg Insights
Wearing an activity tracker signifies to others your techno-spiritual bent toward a path of self-awareness
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

19. Medicine and fitness | To access and understand personal health information
REMOTE MONITORING DEVICES
METRIA WEARABLE SENSOR
(Patient monitoring device)
Patch-based wearable sensor for clinical monitoring of a patient’s unique
physiological characteristics
•
•
•
•
•
Metria wearable sensory technology
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Made by Avery Dennison + Preventice
Constant connection and exchange of information between
doctors and patients
Skin-friendly adhesive
Mobile, cloud based and sensory technology
Applications: health and wellness, sports and fitness,
cardiac monitoring

20. Medicine and fitness | To access and understand personal health information
REMOTE MONITORING DEVICES
BioMan SHIRT
(Personal monitoring device)
Biomonitoring shirt made from a conductive fabric sewn together from stainless steel yarn
•
•
•
•
•
Runner in a BioMan shirt, MedGadget
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Made by AiQ
Tracks body vitals: heart rate, respiration rate, skin temperature, EKG, EEG,
EMG
Information is sent to a smartphone or other device wirelessly via Bluetooth
Alerts care centers in the event of unusual cardiovascular activity
Smart fabric

21. Medicine and fitness | To access and understand personal health information | Remote monitoring devices
Prolonged lifespan
Reduce healthcare costs
Wellness
PREVENTION
FASHION
2.8 million patients are being remotely monitored for health conditions (Berg insight)
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Replacing medicine

22. SUBCULTURES
Hackers
DIYers
Geeks
The Maker Movement
•
•
•
•
Interests include engineeringoriented pursuits such as
electronics, robotics, 3-D
printing as well as traditional
arts and culture
Integrate crafts + technology to
build and make things
Hackerspaces: allow likeminded individuals to share
ideas, tools and skill sets
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
•
•
•
•
Not concerned with fashion labels
Connected to multiple
communication and media
technologies
Early adopter of technology
Appreciates design, function,
utility, heritage and transparency
Big Bang Theory
Athletes &
Sports
enthusiasts
Patients

23. FUTURE OF WEARABLE TECHNOLOGY
Skin-embedded technology
CONNECTION
Head to toe gear and sensors
Fashionable smart fabric clothing (self cleaning, garments that can
change shape and colors)
Garments that respond to the environment
PREVENTION
CONVENIENCE
Technology that melts into everyday clothing
Diminishing smart phones with the innovating of other smart devices
Easier living for the visually and hearing impaired
BY 2016
$30-50billion+
SINGULARITY
Wearable technology market sales
API Research
Technology will become our second skin
Blurring of man and technology
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

25. NIKE
“To bring inspiration and innovation to every athlete in the world”
- Bill Bowerman, Nike co-founder
brand values
Emotional
connections
Motivating
viewers
Sustainability
Sport
personalities
Nike Fight Club
innovative
high performance
professional
inspirational
target market
Apparel
and shoes:
Men
Women
Kids
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez

26. NIKE
NIKE+ DEVICES
Nike+ iPod
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
Nike+ running app
Nike+ sport watch GPS
Nike+ Kinect training
Nike+ Fuelband

27. NIKE
OPPORTUNITIES
CURRENT TRENDS
Smart
textiles
Personal
monitoring
devices
Skin
embedded
technology
The future of wearable technology | Nike
Anvita Dasani & Jeff Valdez
RECOMMENDATIONS
An athletic line made of smart fabric / self cleaning fabric targeted to sports
enthusiasts and professional athletes
!
Garments and/or accessories that respond to an individual’s body temperature
and automatically absorb heat while offering a cooling experience
Shirts embedded with technology that allow individuals to self monitor
physiological characteristics
!
Data transmitted to trainers and/or doctors
Caps / Wrist worn GPS tracker with haptic feedback

28. THANK YOU