The document discusses design thinking and future insights planning. It outlines five principles of design thinking: thinking in context, seeking possibilities, having empathy, not claiming to know everything, and having doubts rather than certainties. It also describes a process for developing future insights that involves gathering information, reflecting on it to develop qualified knowledge, and preparing to absorb that knowledge. Various topics are proposed for behavioral studies and workshops are planned to share future insights with different levels of management.

1. } Escola SP ++ jan 2013 {
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2. ?
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3. JAAKKO
OU
IACO
MAS NÃO
JACÓ, pls
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4. DESIGN
THINKING
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5. DESIGN
THINKING
IS JUST
A WAY
OF
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6. A SIMPLE
DESIGN
WAY OF
IS JUST
A WAY
OF
THINKING
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7. OK
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8. Thursday, February 7, 13

9. OQ
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10. DESIGNERS
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11. Thursday, February 7, 13

12. 01
Pensar no contexto
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13. Thursday, February 7, 13

14. Thursday, February 7, 13

15. COMO POSSO
MATAR A SEDE?
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16. 02
Buscar possbilidades
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17. Thursday, February 7, 13

18. COMO MAIS POSSO
ME TRANSPORTAR?
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19. 03
Ter empatia
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20. Thursday, February 7, 13

21. QUEM É (SÃO) O(S)
CENTRO(S)?
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22. 04
Não saiba de nada
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23. Thursday, February 7, 13

24. SOMOS MESMO
GENIAIS?
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25. 05
Tenha dúvidas, não certezas
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26. POR ISSO, TESTE
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27. OK
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(2)

28. Thursday, February 7, 13

29. 2011
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30. Precisamos olhar mais para frente
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31. Ter uma área mais “descolada” do
dia a dia da empresa
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32. Mas como fazer isso?
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33. ?
(2)
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34. Thursday, February 7, 13
}
IM

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36. Future
Insights
whirlpool
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37. FUTURE
INSIGTHS
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38. INPUTS/
EXPLORAÇÂO
REFLEXÃO/
CONVERSÂO
FUTURE
INSIGTHS
COMUNICAÇÃO
VALIDAÇÂO
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39. Thursday, February 7, 13

40. Conhecimento(
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41. Provocar(
Conhecimento(
Validar(
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42. CONHECIMENTO
QUALIFICADO
WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(
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43. CONHECIMENTO
QUALIFICADO
PERCEBER
Captação(de(informação(
especializada(
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REFLETIR
Transformar(a(informação(
em(conhecimento(
qualificado(
EXPRESSAR
Preparação(para(absorção(
do(conhecimento(
qualificado(
WHIRLPOOL(LATIN(AMERICA(!(CONFIDENTIAL(

44. Thursday, February 7, 13

45. LONGO
MEDIO
CURTO
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46. LATENTE
INCONSCIENTE
PERCEBER
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MACRO ECONOMY TRENDS (Brazil)

47. BEHAVIORAL STUDIES
LATENTE
INCONSCIENTE
PERCEBER
“CONTEMPORARY WOMEN”
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48. BEHAVIORAL STUDIES
LATENTE
INCONSCIENTE
PERCEBER
“YOUNG SPIRIT”
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49. BEHAVIORAL STUDIES
INCONSCIENTE
PERCEBER
A
B
C
LATENTE
D
E
“THE NEW CONSUMERS
CLASSES”
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50. Strategy Day
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Workshop
Diretoria
Future Day

51. Strategy Day
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Workshop
Diretoria
Future Day

52. Strategy Day
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Workshop
Diretoria
Future Day

53. Strategy Day
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Workshop
Diretoria
Future Day

54. Strategy Day
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Workshop
Diretoria
Future Day

55. Strategy Day
EXPRESSAR
Top Management
Middle Management
Team
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Workshop
Diretoria
Future Day

56. Strategy Day
EXPRESSAR
Top Management
Middle Management
Team
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Workshop
Diretoria
Future Day

57. + PROVOCAR
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58. PROCESSO
PRE DO
+ PROVOCAR
NEW
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59. RESUMINDO
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60. 01
Pensar no contexto
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61. 02
Buscar possbilidades
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62. 03
Ter empatia
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63. 04
Não saiba de nada
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64. 05
Tenha dúvidas, não certezas
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65. OBG
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66. } www.about.me/jko {
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