Founded in 2009 and headquartered in Dublin, Firm Thinking is a Business Consulting and Coaching practice and developers of The Order® model performance coaching. With extensive experience in working with CEO and senior managements teams, in strategy design and implementation across a variety of sectors, Firm Thinking is uniquely positioned to deliver business advisory and coaching services to organisations seeking change, development and growth.

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Firm Thinking
Our Minds in Your Business
Strategic Marketing Consultants

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Creative thinking that
helps clients from a wide
variety of sectors to
effectively market their
business and achieve
profitable growth.
ABOUT...
Firm Thinking is a Dublin based boutique consultancy
specialising in marketing strategy, providing executive
advisory and coaching services to companies seeking
development and growth.
The Consultancy was founded in 2009 by Jacinta Kelly,
to provide clients with a highly experienced and pragmatic
outsourced marketing resource to drive business growth and
value. A qualified executive coach, Jacinta has more than
15 years International executive experience and a verifiable
track record in achieving revenue and growth objectives
for global matrix-organisations including Ericsson AB, VWR
International, Intel, P&O Nedlloyd Group & Exel Logistics.
Firm Thinking offer a client-centric and performance driven
approach, aligning our economics to results achieved, an
ethos that distinguishes us from “traditional” consulting
firms.
Experienced. Agile. Results Focused.
“
Jacinta Kelly
MBA, DipFM, Dip.MGT,
ADV Dip. EXECUTIVE COACHING

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Strategic advice and practical
support in your business
There is a common perception that strategy
consulting is the preserve of corporates and
an expense beyond the reach of small and
independently owned businesses. Often it is just
these types of businesses that can benefit most
from targeted, bespoke, pragmatic and well
thought out strategic advice, that will deliver
immediate and lasting results. Whether working
with individual owners, management teams or
company associates, we bring broad ranging
expertise as well as vast experience gained from
working in multinational environments and
diverse businesses, coupled with a hands-on
approach that is focused solely on sustainable
business improvement and growth.
A service for businesses of every size
• To bring a fresh perspective on current
marketing and brand strategy or develop an
action plan for growth.
• Limited in-house resource and marketing
expertise or to fill an interim resource project
gap.
• The need for additional marketing help with a
product launch or program.
• To jump-start a stalled business or new
venture including investor funding
• To increase market profile and generate
profitable sales growth.
• To design the right digital strategy to
improve customer reach, engagement and
acquisition.
Some of the reasons clients engage us
Positioning for investment & growth
As in many early stage Internet-based businesses,
cash resources were constrained and threatening to
kill the ‘big idea’. We helped turn the business into an
attractive investment proposition by restructuring the
underlying business model and writing a new business
plan, creating the potential for new revenue streams
and working capital efficiencies through an innovative
channel strategy. A successful early stage investment
round underpinned the development and growth phase
of the business.
What we offer
Business Strategy: unlocking opportunities
that will transform your business and disrupt
the competition.
Marketing Strategy: focusing your resources
and capabilities on the greatest opportunities
that will deliver profitable growth and long-
term value.
Marketing Communications: determining
the most effective communication methods for
your marketplace and developing all marketing
collaterals and mediums to convince your
audience.
Business Development: a suite of professional
sales supports for business that may lack the
resources and capabilities in-house.
We engaged Firm Thinking with the brief to significantly
raise awareness of The Care Trust’s (TCT) fundraising
activities among the general public and business
community. Jacinta is very professional in her approach
and executed all tasks within her brief to agreed time-
lines and budgets. Energetic, proactive and creative, we
would be delighted to recommend Jacinta to prospective
clients.”
Dr Senan Mullins,
CEO The Care Trust, Ireland
“
CASE ST UDY

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Pragmatic solutions delivered
with a hands-on approach
Jacinta and Firm Thinking are a valued and extended
partnertoourbusiness,bringingintellectualhorsepower,
passion, creative insights and tangible results to
each and every project. Firm Thinking demonstrate a
unique understanding of our technology and business,
supporting us in areas of marketing strategy, brand
development, marketing collaterals and marketing
communications. When results and excellence matters,
I would highly recommend Jacinta and Firm Thinking.”
Brendan Conway,
CEO iMobMedia
What makes us different?
What sets us apart is our ability to integrate
seamlessly into clients’ operations and become
a highly effective member of the team. We work
in fluid, flexible teams with our clients and with
external collaborators from a range of disciplines,
including architecture and design, advertising and
PR, digital media and video production. Our focus
is on delivering tailored solutions that meet client
needs. Rather than staffing engagements with
teams of junior staff and having practice leaders
“parachute in” to provide support, our principal
is deeply involved in the day-to-day execution
of each client engagement. This level of support
drives even greater efficiency and responsiveness,
and guarantees meaningful results.
Results-driven approach
We operate a results-driven approach on client
projects that allows us to better align our financial
incentives with client outcomes. In consultation
with the client we establish a range of project
performance indicators and metrics and build
these into our assignment brief and fee structure.
Throughout the project we conduct regular client
reviews, reporting on progress and outcomes
achieved. We are passionate about delivering
measurable results and making a positive impact
to the bottom-line.
Making innovation work in an Irish NGO
In response to a decline in donations and
subscriptions, the Charity sought to launch an
innovative e-commerce platform to facilitate a
monthly prize draw lottery, augmented with an
appropriate marketing strategy to raise the profile
of the charity and lottery prize draw. Working on-
site and directly with the management team we
first completed a number of strategic workshops
to define market objectives, target demographic
and brand voice. Having established a marketing
strategy and approach aligned to the mission and
value proposition of the charity, we embarked
on the design and development of a bespoke
e-commerce platform and user website, with
imperatives on a user friendly front-end and ‘sign-
up’. To further raise the profile of the charity we
secured a celebrity ambassador and produced
a suite of marketing content including video
documentary and radio adverts, social media
channels, key PR and media spots. The result was
an immediate increase in subscription revenues
and donations with full recovery of project
marketing and technical investment cost in six
months of launch.
CASE ST UDY
“
W
e put our money where our
mouth is and link our fees to
project results....“

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Client Services
Business Strategy Marketing Strategy Marketing Communications Business Development
Whether a new venture or stalled mature
business we have the expertise to identify
opportunities and transform them into
profitable growth. We start with an
examination of your business goals. We
work closely with you to develop practical
strategies and actionable recommendations
We help clients our clients with:-
• Business and strategic planning
• Strategic workshops
• Business plan development
• Investor/VC presentation deck
• Investor Pitch
• and more
While our marketing consulting services
rangefromhighlystrategicmarketalignment
work, to launching new product initiatives,
to highly effective promotional execution,
we bring executive level experience to assist
clients in addressing their most complex
marketing challenges
We help clients our clients with:-
• Market research & segmentation analysis
• Brand audit workshops
• Go-to-market plan development
• Product positioning & messaging
• Product launch planning
• and more
In an increasingly crowded marketplace,
businesses need to develop effective
communication plans and strategies that will
ensure their products and services stand-out
from the pack. We provide a comprehensive
range of services from graphic design
work, to digital marketing strategies to
production of marketing collaterals.
We help clients our clients with:-
• Marketing collaterals (brochures, video,
web, social media)
• Editorial content (case studies, white
papers, web, video scripts)
• Online / Traditional PR
• and more
Some clients have limited in-house sales
resources and wish to augment their
capabilities with fresh thinking. We provide
outsourced sales management and business
development services, helping clients to win
new business and develop opportunities
from RFP right through to contract
negotiation.
We help clients our clients with:-
• Sales plans & financial modeling
• Sales representation
• Partner & channel development
• RFI/RFP development
• Contract & KPI development
• and more
“We found that Jacinta at Firm Thinking brought
a whole new dynamic approach to one of
our recent marketing projects, with her great
business sense and a wealth of experience she is
a true asset to our Company.”
Andrew McMillan,
CEO The Leinster Group Ireland.
“

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“TalkLet’s
Complimentary
meeting
Contact us to schedule a
complimentary meeting to
discuss your needs

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Contact...
Firm Thinking
Unit E12, Block E,
Calmount Business Park,
Dublin 12
Ireland
t: + 353 1 254 2476
e: info@firmthinking.com
www.firmthinking.com