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SSM Media Day Presentation

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This project was to clean up an existing deck for a political media campaign managing firm. We designed a simple template based on the colors from their client’s Web site. We applied consistent typography throughout to create a professional and polished appearance. Links to YouTube videos were removed and the videos embedded

Client: Campaign Political Media
Project: PowerPoint Presentation
Role: Presentation Designer

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SSM Media Day Presentation

  1. 1. SCN | San Francisco August 20, 2013 what’s newinthe online world
  2. 2. TV Moving Online? Online TV networks are springing up, streaming is finally a reality and Apple is surely on the verge of doing something major. What is the future for television and why are things changing? video / tv fragmentation — the new reality
  3. 3. It's been reported that Google is stepping up its online cable television initiatives, a move that could have a major impact on how marketers connect with consumers across multiple screens. Aereo is heading west. The streamer of over-the-air local broadcasts plans to go live for all of Utah in mid-August. The move marks the first Aereo launch to cover a whole). Online video startup Genesis Media has launched a new online video ad platform. Content Unlock will allows users to watch a video ad in exchange for getting free access to content. It creates targeted ads for brands seeking increased views and better audience engagement. Topsy, the social analytics platform for real-time discovery and marketing, has launched a new feature in Topsy Pro that allows brands to find and reach consumers on Twitter. Brands will be able to identify people who are actively searching for products and services by location and target them with personalized content, offers, and relevant social ads. 2013 July 23 one day of news in the trades
  4. 4. Yes on 30 Multi-Platform Targeting Geographic Demographic (age, gender, ethnicity etc.) Predictive (Like modeling) Value/Attitudes/Beliefs Search (basic and keyword-based) Contextual Behavioral (including political slant)
  5. 5. CONNECTEDTV what is connected tv (ctv) / video? Connected TV Another term for Smart TV. This refers to a TV that can connect to the Internet. It’s most commonly used to stream extra video content, but also for audio, news, and other “interactive” content such as web-browsing, social networking and video-on- demand. A few TVs even support Skype video calling. Television manufacturers currently sell a wide variety of connected TVs, and users of existing non-connected TVs can add many of the connected features to their current TVs via connected TV-capable Blu-Ray players and Set-top boxes. Another option is to access free and premium connected TV content over the Web on desktop PCs, tablets, smartphones and similar devices. Connected TVs are poised to make major headway among consumers in the next few years. While not entirely new, these Smart TVs are becoming increasingly popular. Approximately 25% of all TVs shipped in 2011 were “smart”, and that number continues to grow at nearly 60% year over year.
  6. 6. types of connected tv The viewers, between 18 to 54 years of age, use Internet video or content on a TV screen connected to the Internet via game consoles and Blu-ray™ players, as well as streaming devices directly connected to the Internet such as Roku (Netflix, Hulu etc.), Apple TV, Vizeo (Google TV), Boxee, or Smart TVs. The number of households connecting their TV screens to the Internet represents 30 percent of Internet-connected households What do they use to connect: 45 percent of users connect their TVs to the Internet via multiple devices, and 55 percent use a standalone game console, Blu-Ray™ player, Smart TV, or set-top box. JULY 25 2013 Google has announced a low-cost competitor to Apple TV — a "dongle" device called Chromecast. The dongle is plugged into a television's HDMI port, and allows users to stream media from smartphones, tablets and computers. Launching immediately in the US, the device will cost $35.
  7. 7. Voters are watching more video content but through digital and mobile devices New Sources of Video Content Increasing Time Spent Watching Video Source: 2012 Frank N. Magid Assoc., Inc.
  8. 8. how connected tv video viewers encounter and interact with advertising The study found that almost all viewers (90%) see adds before or during the video content they are watching
  9. 9. online video
  10. 10. what is the difference between pre-roll and in-banner?
  11. 11. display
  12. 12. what is the difference between dynamic and rich media? DCO is a technology that delivers the right message to the right person at the right time (when the ad is served). Different creative elements can be mixed and matched to efficiently create many variations of an ad and can be targeted to different audience segments to match the right ad to a relevant user. Rich Media can be dynamic, but certainly doesn't have to be. When we think of rich media (polites, floating, expandables, pre-expandables, rising stars, etc.), we usually just think of additional interactive elements as compared to standard flash. Most importantly, rich media allows for additional K weight.
  13. 13. what is “BIG DATA”? “Big Data is essentially a rebranding of 'normal' data. There is largely nothing new in the data available itself, but with the evolution of computer processing and storage subsystems it has become possible to not only store & interface with the entire data set, but increasingly take advantage of it in real-time. “ — Boris Mouzykantskii, Founder, CEO & Chief Scientist, Iponweb “Big data is usually characterized by three dimensions, sometimes known as the '3Vs': Volume of data that exceeds traditional processing methodologies Variety of data types and sources Velocity of data flowing in and out of the systems” — James Deaker, Vice President of Advertising and Data Solutions, Yahoo! “The world has always had 'big' data. What makes 'big data' the catch phrase of 2012 is not simply about the size of the data. 'Big data' also refers to the size of available data for analysis, as well as the access methods and manipulation technologies to make sense of the data.” — Phil Mui, Chief Product and Engineering Officer, Acxiom “WE BUY AUDIENCES — NOT SITES”
  14. 14. in the online world... a few new things
  15. 15. Believe it or not, until now, a user couldn't click through from an ad on CTV to a website. Now this feature is available. Some clients/consultants who build-out web properties for their candidates and causes are now adding CTV enabled websites (a 50 inch TV gives you a much bigger pallet) to their offering. fiu (first impression unit) connected tv | click to browser
  16. 16. examples of fui
  17. 17. Earlier today, MTV unveiled the nominees for the 2013 Video Music Awards' Video of the Year via — What else? — Instagram and Vine videos. Then, each subsequent hour for a total of eight hours, MTV will post a new Instagram and Vine video highlighting the nominees for additional categories. So far, the campaign has garnered more than 250,000 likes on Instagram, 16 million impressions on Twitter, 8 million impressions on Facebook and 1 million impressions on Tumblr, he says. mtv opts for instagram Vine Videos to Announce VMA Nominees July 17, 2013
  18. 18. instagram — (video) What is Instagram? Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images, in contrast to the 16:9 aspect ratio now typically used by mobile device cameras. $0.00 — available for free in the Apple App Store and Google Play store. They have 100 million active users. This venture has been seen as some as Facebook's attempt at competing with Twitter's Vine video-sharing application.
  19. 19. instagram
  20. 20. twitter
  21. 21. twitter’s targeting capabilities
  22. 22. twitter vine Vine is a free mobile app that lets you capture and share short looping videos. Like Tweets the 6 second or less video inspires creativity. Now that you can easily capture motion and sound Vine is currently available on the iPhone and iPod touch. Rolled-out new refined targeting lately
  23. 23. social sentiment
  24. 24. facebook | promoted posts Promoted posts are an easy way to get more people to see your posts. Promoted posts appear higher in News Feed, so there's a better chance your audience will see them. There are two ways to promote a post: from your personal account and from your Facebook Page. Get your image, status update and your link into the newsfeed of those people who are fans and friends of fans in geographic area with demo targeting
  25. 25. creative ad units | IAB RISING STARS DISPLAY Large billboard running the full width of the page with full close-ability BILLBOARD
  26. 26. creative ad units | IAB RISING STARS DISPLAY A 300x3000 canvas, viewable through a 300x600 window and fully controlled by viewer FILMSTRIP
  27. 27. creative ad units | IAB RISING STARS DISPLAY A 300x3000 canvas, viewable through a 300x600 window and fully controlled by viewer PUSHDOWN
  28. 28. adFrame displays Make digital ads more useful, social and fun Brings rich brand experiences to the customer. Designed for engagement with limitless feature options including sharing surveys, map, RSS feeds, games and more. TEST DRIVE (hover mouse over ad) Starbucks Different size examples: 160x600 · 728x90 · 300x250 · 300x600 Twig (Fixed Bottom 900x65)
  29. 29. running display in pre-roll demo
  30. 30. contextual pop-ups
  31. 31. When to Match with Voter Data It is possible to match voter files to the viewers you are reaching. While this may make sense in certain situations, such as special elections with expected low voter turnout, it is seldom a wise media buy. CPMs to match this data are often 10x higher than using straight behavioral targeting (heavy or frequent voters). You should consult with your media buyer to see whether or not the premium is worth it. You may opt to get 10x the frequency while still reaching heavy voters and reach other potential voters at the same time.