2011 Enswers Introduction Material.

1. Video Search, Video Platform and Image2Play Revolutionizing Digital Entertainment April 6, 2011

4. Series A: Aug 2008

6. Clustering (comparison of fingerprints)

7. Search (based on fingerprints and clusters)

8. Image fingerprinting and correlation to video

9. Service/Process: advertisement data, metadata, content distributionVideo Search Engine Online Video Analytics and Advertising Platform Content Distribution Platform Asian Entertainment Portal and Community

10. The Enswers Ecosystem Search Stream Enswer.me video search utilizes advanced fingerprinting and clustering technology to discover videos on over 120 sites globally. AdView is an online video filtering, advertising, and analytics platform implemented by major portals and video sites in Korea. Social Download Platform-V is integrated to over 100 service providers and partnerships with all the major terrestrial broadcasting stations. Soompi.com is the largest Asian entertainment portal and community in English.

11. Video Search: enswer.me

12. Problem Video search does not work. Spam, dead links, duplicates, different languages, and poor metadata lead to irrelevant results.

13. Evolution of Online Video Technologies Text Search (2004) Search metadata to identify videos Why It Doesn’t Work Lack of metadata, unrelated text, languages, spam, duplicates Audio Detection (2006) Convert speech-to-text Why It Doesn’t Work No speech (sports, action, music) and languages Object Recognition (2009) Identify faces and objects Why It Doesn’t Work No faces or objects (animations etc), low accuracy rates ? What’s Next

14. Core Tech – Image/Video Fingerprint & Matching More Examples

17. What is Enswer.me? Enswer.me video search engine syndicates results to: Google’s PageRank for Video Search videos with audiovisual intelligence technology by Enswers

18. Video Monetization Platform1) Download 2) Streaming

20. >98% accurate fingerprinting

22. Apply licenses by content providers

23. Track revenue across all service providerscontent distribution partners

24. Platform-V Screenshot

25. ADView: Online Video Analytics + Advertisement Platform Extensive Coverage 250 million videos indexed on over 120 sites and portals globally Advanced Analytics Real-time data on online video views, comments, and social sharing Discover Search and track any video on the web using our advanced tools Trends Receive custom reports to gain insight into the most popular videos in your geographical region and category of content Viral Campaign Tracking Custom features for online video marketers including video placements to juice your campaign, analytics to track viral growth, and data collection of key video sources Unique Technology Advanced audiovisual fingerprinting and clustering technology identifies and analyzes similar videos across the web

26. ADView Screenshot

27. Soompi.com: #1 Asian Entertainment Portal

28. Soompi.com Soompi.com is the largest global online community in English dedicated to Asian celebrities, music, dramas, television and style Loyal Users: 30MM page views per month, 2.5MM unique visitors per month 32% visit more than 100 times per month 70% of members are female, 75% are between 15-25 years old Global: 50% of traffic from North America, 39% from Asia-Pacific, 8% from Europe 2PM Forum

29. What Our Members Say Soompi Members “ There's just so much to read about here on Soompi: current events around the world, tips in beauty & fashion, and of course, the latest updates in the K-pop world! There are so many different kinds of people on Soompi, yet they're all so kind and open minded… Its a really nice place! ” – kanako28 “ On Soompi, I get to read interesting news about Asian celebrities and also see updates of photos. I love seeing those and learning more about the fashion industry and beauty tips in the beauty/fashion threads. The news are interesting as well. ” – Atmosphere

30. Soompi 3.0 News Community Soompi.com v3.0 Videos

32. Official filtering solution vendor for DCNA (Digital Content Network Alliance) member companies

33. Cooperation with rights organizations including FFAP, KMPPA, etcBroadcasting Stations Advertising Optimized ad delivery to targeted content via AdView solution. Studios/Production Portals/UGC Aggregators International

34. Image2PlayTM

35. Opportunity Billions of images uploaded on the web generating no revenue. Portals Social Networks Image Sites Blogs News

36. Background Technology – Image Matching More Examples /Patent-backed, Robust on various distortions

37. What is Image2Play? Instantly click to “play” an image. Image2Play technology finds the exact location within a video matching an image. Click to see demo above, example on Soompi.com, or at image2play.com

40. Server Side: One-line Script Code Add play button over image instantly <script type="text/javascript" src="http://image2play.com/a.js">

41. Client Side: Browser Plugin Play video / Share video / Play video on OptimusPhone from Images on the fly!

42. 1 min. Video Player as Popup Revenue from each click - 5 sec pre-roll (buffering) - Sponsored player skin - Purchase button

43. Mobile App Social Recommendation Play Instantly

44. Source & Destination: Web / SmartTV/ Tablet/ Phone Share between devices using images. Click images to play video anywhere. Phone Tablet I’ll be back! Smart TV Web