Check out the latest social media marketing strategies of 2019 by syntricon , the leading digital marketing company in Chennai.

1. Social Media
Marketing Strategies
2019
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2. Table Of Contents
1. Establish Goals
2. Social Media Audit
3. Understand Why You’re On Social Media
4. Establish Your Target Audience
5. Social Media Focus Channels
6. Build Your Social Media Content Strategy
7. Choose Which Metrics To Monitor
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3. How To Use This Template
This template is best used as a companion to our blog post
titled How To Develop A Winning Social Media Content
Strategy:
https://issuu.com/syntricontechnologieschennai/docs/synt
ricon_-_social_media_marketing_
Use the post linked above as a reference point to complete
this template. By the time you’re done, you’ll have a fully
documented content strategy for your social media
marketing efforts.
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4. Establish Goals
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5. Understand Why You’re On
Social Media
Knowing what you want to achieve on social media is
the first step toward success. Identify business
objectives social media can help you achieve. Then,
list social objectives that support those goals.
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6. Establish Specific Goals
 1. Increase “member” base, recruit new “members,”
draw physical traffic to facility a. Purpose: to make
money/to stay in business
 2. Brand the [company] name, cause, and facility as a
place of quality care, establish [company] as experts a.
Purpose: to manage the [company] reputation
 3. Keep the local community updated on happenings,
discounts, events, etc. a. Purpose: to increase number of
new “members”
 4. Understand how “members” use social media and
monitor what “members” are saying about [company] a.
Purpose: to stay connected with “members”
 5. Contact local community businesses to inform them
that [company] provides [specific service] a. Purpose:
word of mouth; to spread the word about [company]
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7. Social Media Audit
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8. What is Social Media Audit?
 A social media audit is the process of reviewing what’s
working, what’s failing and what can be improved upon
across your social media channels.
 Most people don’t look forward to audits. When’s the last
time you were excited to get a letter from the IRS about
issues with your tax return? However, not all audits are
bad.
 Yes, there are spreadsheets involved. And yes, you will
have to get detailed. But it’s nowhere near as bad as you
think. And with all the social Media analytics tool available
to help you, it’s pretty simple. On top of that, you only
have to do a social media audit monthly, or even quarterly
in some cases. As you start to get into the habit of
completing audits, each one will become easier.
 Whether you’ve never done a social media audit before or
are unsure if you did it right, we’ve got you covered.
Here’s everything you need to perform a successful social
media audit:
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9. Social Media Focus Channels
 1.Facebook Purpose: Increase recognition, increase
social engagement, establish online social network,
search ability Metrics for Success: “Like's, referrals from
social networks
 2.Twitter Purpose: Increase recognition, increase
engagement, establish network, establish brand, search
ability Metrics for Success: Followers, 2nd-order
followers (follower’s follower count), social capital
(influence of twitter followers), Kloud score, referrals
 3.LinkedIn Purpose: Increase recognition, increase
engagement, establish network, establish brand, search
ability, find leads Metrics for Success: Connections,
discussion participation, Kloud score, referrals
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10.  4.Blog Purpose: Increase recognition, increase
engagement, search ability Metrics for Success: Number
of posts, audience growth (unique and returns),
comments/likes, subscribers, inbound links, directory
listings, SEO improvements, referrals from social
networks
 5.YouTube Purpose: Increase recognition, increase
engagement, establish brand Metrics for Success: Video
views, video reviews, stars
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11. Establish Your
Target Audience
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12. How To Find Your Target
Audience In 3 Simple Steps
 In this post you’re to learn how to find your target
audience in 3 steps.
 When it comes to B2B & B2C marketing, understanding
who you’re talking to is key to getting the results you’re
looking for.
1. Understand What You Bring To The Table For Your Target
Audience
2. Create Detailed Marketing Personas Of Your Target
Audience
3. Fill The Gaps With Data About Your Target Audience
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13. Social Media
Content
Strategy
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14. Facebook Marketing
 Facebook Marketing
 Do you know Facebook is a platform and content is the
magic? The magic doesn't stop only at Facebook. It creates
a wow factor in the footprints of all the social media.
Content is the King
 Concentrate more on your content. I could say you can
spend a nearly 98% of your time on writing, proof editing
and referring the content .
 Analyse what is your niche market.
 Go informative.
 Try something innovative.
 Hold up the heart beats of your audience to win the race.
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15. Groups
 There is a massive community on social media where
you can get connected with your
 Niche market
 Industry experts
 Introduce your business
 Create rapport
Customer Service on Social Media
 If social media is your selling point, make sure you have
the best customer service. Try to be engaged with the
audience. Respond to your audience. Intuit with your
audience.
Reviews are your Health
 The reviews are your rating stars. Get good reviews
from your clients. Satisfy your clients. Make them write
reviews for you. Try to get new clients from your
reviews.
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16. LinkedIn Marketing
LinkedIn Marketing
 Pulsate the pulses of your audience by your LinkedIn
pulses. It is one of the best ideas to create traffic to
our website. You can also make your LinkedIn profile
more popular make sure, that your content holds
unique, engaging and informative feeds.
 Optimise your LinkedIn profile
 Routine post
 LinkedIn content marketing
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17. Twitter Marketing
Twitter Marketing
 The tweet magic starts with the followers and these are
the resources for your strong twitter profiles. Create a
blogpost and share it on your Twitter page with the right
hashtags. The one simple hack to get the new followers is
to enable the location where you can get identified with
the local tweets.
 Reply to the tweets of big accounts and you will be
creating your own brand visual. Mention the small brands
and they love this exposure.
Tempting Emoji’s
 Add emoji to create an emotion for your post. Use emoji to
comment niche content in your style.
Create the love
 Create the love for the audience through the live chats and
make them engaged with your profile.
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18. Instagram Marketing
 Let's get started at Instagram for the instant lively updates. I call it
Instagram, like most of the passionate people does.
 Instagram is an interesting social platform which is full of photos
and videos. To be more specific, Instagram has full of memories,
achievements, motivations and lot more stuffs to engage us. So you
need to be more creative, lovely and attractive rather than
informative.
 Select the proper #hashtag
 The hashtags play a vital part in Instagram. Select the relevant
hashtags with good numbers. Create your own hashtag series and
make it trending. Encourage the audience to tag you in their post
stories. Do you love telling story, tell it in an innovative way and
tag your chubby mates. It's all of the unknown secret that people
miss out on Instagram. Let's go for it.
 Hit them over the head
 If you are running the offers, hit them over the heads with the
promotional posts on Instagram and grab the attention. Instagram
stories are really amazing. Don’t under estimate the power of it.
The live tool makes your brand more visible to everyone.
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19. Choose Which Metrics To
Monitor
Facebook
[ ] Likes
[ ] Shares
[ ] Comments
[ ] Clicks
[ ] Engagement Rate
[ ] Referral Traffic
[ ] Video Views
[ ] Conversions
Instagram
[ ] Follower Count
[ ] Likes
[ ] Comments
[ ] Referral Traffic
Twitter
[ ] Likes
[ ] Retweets
[ ] Replies
[ ] Referral Traffic
[ ] Conversions
Pinterest
[ ] Repins
[ ] Referral Traffic
[ ] Conversions
LinkedIn
[ ] Likes
[ ] Comments
[ ] Replies
[ ] Referrals
[ ] Conversions
Google+
[ ] Followers
[ ] +1’s
[ ] Referrals
[ ] Conversions
[ ] Comments
[ ] Shares
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