The purpose of my primary research was to acquire helpful information on what people like about
magazines and what they don’t like. I asked a group of 20 people which were aged 16-20. This
represents that the target audience for my magazine is going to be about magazines and what they
don’t like. I asked a group of 20 people which were aged 16-20. This represents that the target
audience for my magazine is going to be between these two ages.
Gender
70 percent of the
people I interviewed
Male were male while the
Female other 30 percent were
male
Income After asking 20 people
about their monthly
income I found that 70
percent have a £100 or
100 or less per month less monthly income,
100-250 per month 20 percent hold a
£100-£250 per month
250-400 per month
and the other 10
percent have a £250-
£400 per month.
Occupation
Out of the 16-20 year
olds I interviewed, 60
percent are employed
and the other 40 do not
Employed
work.
Unemployed

How many do you read anually?
When I asked 20 people
to answer the question
of how many music
One a year magazines they read
annually I found that a
Two a year
large percent of people
Three a year +
don’t read any type of
None music magazine and the
other 60 percent do read
atleast 1 a year.
How do you buy music?
When I asked 20 people
to answer the question
of how many music
magazines they read
annually I found that a
Retail CD
large percent of people
Online Download
don’t read any type of
music magazine and the
other 60 percent do read
atleast 1 a year.
How much would you pay?
When I asked how much
would they would pay for
a music magazine, most
people answered the
£2 price of £2-5 to be a
£2-5 reasonable price to pay.
£5-9
£9

Colour of magazine?
I asked the same 20
people on what the
colour scheme of the
Blue
magazine should be.
Brown Most people answered
Yellow on a blue colour as well
Green as grey/silver. This has
Grey/Silver helped me to choose
what house style/colour
scheme to approach.
Preffered genre of music?
When researching what
the favoured music genre
between 16-20 year olds
Indie I found that Pop and
House/club music are
Pop
most popular. This again
House/Club
has helped me to figure
R&B out what genre to
HipHop contain within my
magazine.