This document discusses how content marketing can help businesses shorten sales cycles, provide better quality leads, communicate value, and expand reach. It provides statistics showing that most consumers research products online before purchasing. Content marketing involves creating educational and helpful content to engage potential customers and build trust in the brand prior to purchase. The document also outlines the brand experience cycle and touches on increasing customer loyalty through a strong brand, noting that loyal customers are more profitable and willing to pay more.

1. CONTENT MARKETING
Marketing in the Morning

2. How can I shorten our sales cycle?

3. How can I provide my sales team with more
leads and better quality leads?

4. How do I communicate the value of my
product and company brand?

5. How do I expand my reach to sell to more
people?

6. Content
Marketing

7. 70%
of Americans now say they look at product
reviews before making a decision.

8. 79%
of consumers now say they use a
Smartphone to help with product selection
and buying.

9. 83%
of moms say they do online research after
seeing TV commercials for products that
interest them.

10. 94% of Smartphone users research local
businesses on their phone and
90% take action.

11. Buyers research 10.4 sources of information
prior to making a decision.

12. 93%
of B2B decision makers research the
purchase online.

13. 65% of BtoB C-suite decision makers make
6+ work related searches a day.

25. 25
Post
Usage
Pre-Purchase
Experience
Usage Experience
Brand-Customer
Relationship
How are Brands Experienced?
The Brand Experience and Touch Point Cycle
Points of interaction that would drive a potential
customer to place your brand into their
consideration set prior to making the actual
purchase.
All of the interactions that are leveraged after the
sale and initial usage to help maximize the brand
experience.
All of the interactions that are involved in the
customer making the purchase and using the
product/service.

26. 26
Source: Brand Keys, F. Reicheld, Bain & Company, Prophet Research
• “An increase in customer loyalty of only 5% can lift lifetime profits per
customer by as much as 95%.”
• “Over 50% of customers would be willing to pay significant price
premiums for the brand that they are most loyal to.”
• “In some sectors, an increase of customer loyalty of just 1% is
equivalent to a 10% cost reduction.”
• “50% of customers are willing to try a new product or service from a
preferred brand because of the implied endorsement, credibility and
trust.”
• “It takes 7 to 10 times the cost and effort to gain a new customer as it
does to keep an existing customer.”
The Benefits of Strong Brands

42. Re-analyze and
potentially redesign
your customer’s buying
experience.

44. You’ve got challenges. We’ve got solutions.
Whatever it takes.