An outdoor digital campaign for Summer Promotion of Vietnam Airlines

2. Special Giant Thermometers with
to be revealed
secret

3. They are installed out-
door at crowded areas
in the city, e.g.
squares, fronts of
buildings, etc.

4. From 11am - 1pm, when it usually
gets extremely hot outside, and it
is also when people are out for
some break and having lunch.
Something special will happen.

5. When the Summer Thermometer is
beyond 38o
C, which is very horrible,
a QR code appears.

6. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec
arcu justo, mattis sit amet tincidunt non, porttitor quis purus.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec
arcu justo, mattis sit amet tincidunt non, porttitor quis purus.
The code will take our customers to a micro-site of Vietnam Airlines where
they will see some seasonal tour programs with HOT irresistable Offers.
The Offers are only available and valid during these special moments so
the customers have to claim them quickly.
#CoolSummer #VietnamAirlines