This presentation was presented at USI Lugano (alumni association) October 2013. http://www.alumni.usi.ch/en/eventi/eventi-prossimi/business-model.htm The overall scope of the day was to talk about business model generation using the methodology - Business Model Canvas - http://www.businessmodelgeneration.com As case for my presentation I used the process of unbundling Hoosh Technology (www.hoosh.com) as a company from SearcusGroup. (www.searcusgroup.com) Searcus is a consulting company with its core competences in search marketing. An internal project connected to competitive intelligence was born in 2010. During 2011 the project grew much bigger than planned and action needed to be taken. There were different options. Close down projects, sell projects or unbundle it from Searcus and create a new company. I chose to latter and Hoosh Technology was born in 2012. I have tried to add both Searcus and Hoosh to the business model canvas.