1. Sunday was International Women's Day and a time to celebrate the achievements of women across all walksINSIGHTS

2. of life; and from a business standpoint, the amazing women creating world class ventures. The day is also a
time to remember that although we may see more media exposure about women kicking butt and achieving
their goals, there still remains a massive gap in gender equality in almost every industry.
Each year, Startup Daily publishes its Top 50 Women Entrepreneurs List that looks at women building
amazing companies who are under the age of 40.
Unlike other lists of this nature, we use a wide set of metrics in putting this list together. This means that
although financial turnover and capital raised are factors we look at, these are not the primary reasons an
entrepreneur would make the list.
In addition to revenue, the team looked at social influence, industry influence, company mission, current
traction of the company (rather than age of the company) and of course, as a startup focused publication, the
list is biased towards technology based business founders. All women on this year's list have utilised
technology in some way to scale their ventures.
Our 2015 Top 50 Women Entrepreneurs are:
1 Erika Geraerts Frank Body
Jess Hatzis Frank Body
Bree Johnson Frank Body
This year, co-founders of ecommerce play Frank Body have taken out the number one spot. The business,
which creates and sells its own brand of coffee based skin care products, will turn over a little more than $20
million in revenue this year. Revenue aside, the brand itself commands a social influence that is competitive to
H

3. many hollywood celebrities, and is an example of how an Australian online retail play can reach a truly
international market.
Frank Body Team
2 Jane Lu Showpo
3 Thessy Kouzoukas Sabo Skirt

4. Yiota Karalouka Sabo Skirt
4 Tammy May My Budget
5 Gen George One Shift
6 Marita Cheng 2Mar Robotics
7 Melanie Perkins Canva
8 Jodie Fox Shoes of Prey
9 Bridget Loudon Expert360
Emily Yue Expert360
10 Julie Stevanja Stylerunner
Sali Stevanja Stylerunner
50% of those in the Top 10 this year were ecommerce businesses. Collectively, Startup Daily estimates the
revenue produced by these online retailers to exceed the $50 million mark this financial year. Marita Cheng
debuts on this list this year with her company 2Mar Robotics which is changing the lives of those living with
disabilities through computer science and robotic technology. Cheng earned the title of Young Australian of the
Year in 2012 and also founded the not-for-profit organisation Robogals, which strives to introduce young
women to the world of robotics.

5. Marita Cheng
11 Yasmin Walter Tagroom (acquired)
12 Jane Cay Birdsnest
13 Sarah-Jane Kurtini TinyBeans

6. 14 Holly Cardew Pixc
15 Lisa Winning HeTexted
16 Priyanka Rao Evolvex
17 Tara-Jay Rimmer The Van That Can
18 Sarah Hamilton BellaBox
Emily Hamilton BellaBox
19 Ali Baker Workible
20 Sarah Riegelhuth Wealth Enhancers
21 Sheryl Thai Central Ventures
Another debut on the list this year is US based Australian entrepreneur Lisa Winning. Her startup HeTexted
was recently backed by some of Silicon Valley's heavy weights and aims to change the way women approach
the dating scene by delving into the realm of situational-based advice.

7. Lisa Winning
22 Rebekah Campbell Posse (merger)
23 Kate Kendall Cloudpeeps
24 Margaret Zhang Shine by Three

8. 25 Kath Purkis Her Fashion Box
Kerry Osborn Her Fashion Box
26 Nicole Kersh The Content Folk
27 Jessica Bailey Debtto10K
28 Zoe Pointon Open Agent
Marta Higuera Open Agent
29 Demi Markogiannaki WeTeachMe
30 Gabrielle Kelly Lodi
This year was the most diverse list of female entrepreneurs when it came to racial backgrounds. There are 21
women on this list that come from backgrounds other than white-anglo heritage. Diversity is a topic that Startup
Daily has been exploring a lot recently. Having analysed content we have published in the last 12 months,
there is definitely an overwhelming racial disproportion, especially amongst female startup founders. That
prompts us to ask a question are there more white-anglo startup founders than those of other heritage? Or
does the media need to search harder to find stories that may not be as close to their own backyard?
31 Si-Si Dai Couchelo
Fei Yao Couchelo
32 Jacquie Bull Sidekicker

9. 33 Renee Welsh Booking Boss
34 Pip Jamieson The Dots
35 Kate Cotton Skinny Tan
Louise Ferguson Skinny Tan
36 Justine Flynn Thankyou
37 Anna Hopkins The Protein Bread Co
38 Janine Nguyen Mooberry
39 Pascale Helyar-Moray StyleRocks
40 Melissa Lee Joe Button
Modi Song Joe Button

10. Couchelo Team
41 Liz Kaelin YouChews
42 Mandi Gunsberger Babyology
43 Jen Bishop Interiors Addict

11. 44 Roxy Jacenko The Ministry of Talent
45 Alexandra Kinloch Cinch
46 Jade Green Velocity Consulting
47 Jemma Xu Tripalocal
Yiyi Wang Tripalocal
48 Kym Clarke Shes Empowered
49 Annie Slattery ConX
50 Charlotte Petris InvoiceBid
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