1. PERSONAL BRAND EXPLORATION
Jaime Custer Guiulfo
Project & Portfolio I: Week 1
August 7, 2022

2. What makes me is my creativity and outside the
box thinking, I love strategy and human relations
I see my self working in the entertainment and
hospitality industry. My passion is for sports,
magic, traveling, good food and having fun. I am
a very spontaneous person with lots of charisma
and a person who can talk about many subjects
I am interested in learning more.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Human Resources Manager
• General and operations Manager
• Experience Manager
BRAND ARCHETYPE The Archetype is
everyman, this goes along with People development, People
skills and communication it as to do with relationships.
Something that will help me is the people don’t forget who I
am I tend to constantly speak to the people I know making a
firm bond.
Peoples Person for Entertainment Industry

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Suso Zamora
Outreach Plan: The task will be to get his
email. I will contact him through email. I will
contact him by October.
PROFILE
PICTURE
[Chairman] at [Auna]
Olivia Cuissart De G
Outreach Plan:
• I will write to her through linkedin when I
am graduating because she is into
people relations
PROFILE
PICTURE
Senior Manager at [Art Basel]
Ernesto Carpio
Outreach Plan:
• I wil contact him through Instagram, by
the end of the year he is a well known tv
presenter in Peru who has many
contacts in Europe.
PROFILE
PICTURE [Presenter] at [El Fuera de
lista]

5. GOALS
Short Term: (Immediately After Graduation, 2024)
I want to find a job in Madrid before Jan of 2024.
Mid Term: ( October 2026)
I want my developed app with more tan 5,000 users.
Long Term: (2032) I want to have my own holding
company with different boutique hotels , tech and
entertainment companies

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Excel
SOFT
HARD
Novice / Adept / Expert
Note taking Novice / Adept / Expert
Concentration Novice / Adept / Expert
Patience Novice / Adept / Expert
RESEARCH
SOFT
HARD
Novice / Adept / Expert
Optimization Novice / Adept / Expert
Social Skills Novice / Adept / Expert
Problem Solving Novice / Adept / Expert

7. I will help my future clients _____ by having
the best experience they could have. _____
by offering them creative solutions and
promising events that stand this will be done
reaching out to creatives and planners that
will identify what the client wants._____.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
+ 400 Magic Shows
Education:
• Highschool Diploma 2019 Colegio Altair
• Title of Degree Program, B.S., Full Sail University (Exp. 2023)
Awards:
• Volunteer Work Magia 2018, Custer
Foundation 2014- Present , Techo 2017

9. COMPETITION
Arionte Adams
Industry Experience:
• Human Resources Specialist Airforce
Education:
• Full sail University 2023
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies: No Skills Found
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Jaime Custer
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?,10 out of 100
HEADSHOT
Industry Experience:
• None
Education:
• Regents University 2020 2021
• Full Sail 2023
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, 10 out of 100

10. COMPETITION
Phill Pallen
Noteworthy Experience:
• CNN
• Access Hollywood
Jaime
HEADSHOT HEADSHOT
Industry Experience:
• 10 Years Phill Pallen Collective
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Adobe –
• Skill 2 Social Skills -
• Skill 3 Marketing
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, 100 out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For [People ] who need a good team member ], I
provide good reasoning motivation and leadership
] because my past expiericne has helped me
develop original strategies to succeed. ..]
“JAIME CUSTER?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• FLASOMA
‣ 2025 | Colombia
• Art Madrid
‣ 2023 | Madrid
• Monaco GP
‣ 2024 | Monaco
Digital Marketing
• Primary Content: I will share my day to day projects
• Primary Tools: Instagram
• Website: I will use it for people to identify me.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I think my mentor should be someone I already know
who knows more about life than me.
Formal Education
• Full Sail Bachelors of Science in Entertainment
Buisness 2023
Technical Skills
• Specific task to address a technical skill gap Online
Course - Coursera , September 2022 Online Maketing
Soft Skills
• Organization Start to organize my house kitchen
August 2022

14. Jaime Custer
You know how artists want to have venues where they can present
themselves. Well, what I am in the process of making is an app to connect
artists to venues in a a more effective and efficient way. In fact, this app will
be launched in 2024.
“

15. REFERENCES
/
- 11-3121.00 - human resources managers. O*NET OnLine. (n.d.). Retrieved August 7, 2022, from https://www.onetonline.org/link/summary/11-3121.00
- 11-1021.00 - general and operations managers. O*NET OnLine. (n.d.). Retrieved August 7, 2022, from https://www.onetonline.org/link/summary/11-1021.00
- Suso Zamora - chairman - Auna | LinkedIn. (n.d.). Retrieved August 8, 2022, from https://mx.linkedin.com/in/suso-zamora-a1325b5
Ernesto Nicolas Carpio-Tirado Lindley - LinkedIn. (n.d.). Retrieved August 8, 2022, from https://pe.linkedin.com/in/ernesto-nicolas-carpio-tirado-lindley-a7a604ba
Olivia | Linkedin. (n.d.). Retrieved August 8, 2022, from https://www.linkedin.com/company/olivia-sistemas