This presentation is about an article about the most trusted brands of 2017 which was published in the brand equity newspaper.

1. Most Trusted Brands 2017
• Lux
• Lifebuoy
Jaisha K J

2. THE BIGGEST INNOVATION
• Lifebuoy counts the Infection Alert System as its
biggest innovation.
• The brand tied up with media channels across
regions to have leading TV influencers spread the
message of infection prevention.
• Infection Alert System gives preventive warnings to
mothers.

3. THE BIGGEST CHALLENGE
• How to address the low levels of understanding among large parts of
the country about germs and how they cause illnesses.
• Studies have proved that most common illnesses can be prevented
by washing hands with soap.

4. THE BIGGEST OPPORTUNITY FOR 2018 AND
BEYOND
• Targeting mothers to help them understand and prevent illnesses
• It create awareness about how kids falling ill frequently can hamper
their health so that mothers understand the importance of hygiene.
• Various news reports and studies indicate that around 25% of
absenteeism in schools is related to common ailments.
• Lifebuoy will play a more vocal role in addressing “infection-caused
absenteeism” by spreading awareness amongst mothers across
multiple channels.

5. THE BIGGEST INNOVATION
• Over the last 90 years, Lux has celebrated Bollywood actresses.
• 2017 -launched the IAmMoreThanYouCanSee, which was
created to celebrate the “beauty behind the beauty” of
Bollywood’s leading ladies.
• The brand kickstarted the campaign across multiple channels,
highlighting facets of these stars
• This culminated with the Lux Golden Rose Awards, where Lux
awarded the characters played by these actresses, people who
are not only beautiful but “full of grit, power, determination and
dedication”.

6. • The brand took this philosophy across channels with
strong thrust on digital
To reach out to more millennials
Generating more than a billion impressions across the campaign.

7. THE BIGGEST CHALLENGE
Finding ways of keeping the brand top of mind.
THE BIGGEST OPPORTUNITY FOR 2018 AND BEYOND
Through the use of content-based marketing they could retain more
than 150 million households using the brand.

8. THANK YOU